Amazon Advertising Sponsored Products vs. Google AdMob

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Advertising Sponsored Products
Score 7.7 out of 10
N/A
Amazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A
Google AdMob
Score 3.2 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Pricing
Amazon Advertising Sponsored ProductsGoogle AdMob
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Amazon Advertising Sponsored ProductsGoogle AdMob
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon Advertising Sponsored ProductsGoogle AdMob
Considered Both Products
Amazon Advertising Sponsored Products
Chose Amazon Advertising Sponsored Products
It is cost effective to run ads with Amazon Advertising Sponsored Products since I only pay when customers click the links. Reporting feature offered by Amazon Advertising Sponsored ads makes it effective to measure business success.
Chose Amazon Advertising Sponsored Products
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the …
Chose Amazon Advertising Sponsored Products
Optimization has come a long way, but it doesn't stack up well against Facebook Marketplace. I think it has a great market share and that there are plenty of people there ready to buy. Amazon adds legitimacy and trust to the process, but if there is ever a dispute, they always …
Google AdMob
Chose Google AdMob
AppLovin MAX has support and a website and ad demo/trial system that is a lot easier to understand and use.
Chose Google AdMob
Google AdMob provides more features and additional tools for assessments than other tools available in the market. Its automated tools make it extraordinary to handle. As it facilitates getting paid for adding ads to my app without any complications, I am so impressed with it.
Chose Google AdMob
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and …
Chose Google AdMob
It ensures that ads meet quality standards and that ads are individually screened for ad fraud and malware issues.
Chose Google AdMob
I like Google AdMob because it does payout on time and even though the final payout is sometimes less than promised it is better than Apple iAd because the latter takes a longer time to payout.
Chose Google AdMob
Facebook Audience stacked well against AdMob however this year due to recent changes introduced in Apple 14 and the fact that Facebook Audience has become bidding only platform - AdMob had succeeded to outcompete Facebook Audience and is better. Admob provides easier …
Chose Google AdMob
We have used a few other ad networks, but they are not suited to our requirements. Admob has the best fill rate for Indian apps, that others lack. For our few apps that target USA and European customers, we use Mobclix. Admob has also fewer configurable thresholds for payments. …
Best Alternatives
Amazon Advertising Sponsored ProductsGoogle AdMob
Small Businesses
LinkedIn Marketing Solutions
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Score 9.0 out of 10
Basis DSP
Basis DSP
Score 9.0 out of 10
Medium-sized Companies
LinkedIn Marketing Solutions
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Score 9.0 out of 10
Yahoo Native
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Score 6.6 out of 10
Enterprises
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User Ratings
Amazon Advertising Sponsored ProductsGoogle AdMob
Likelihood to Recommend
10.0
(0 ratings)
3.1
(0 ratings)
Usability
-
(0 ratings)
3.0
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Amazon Advertising Sponsored ProductsGoogle AdMob
Likelihood to Recommend
In our education management system, we have been able to reach high leads in the cloud. Therefore, I wouldn’t hesitate to recommend Amazon Advertising Sponsored ads to all businesses looking to reach global clients.
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Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
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Pros
  • Intuitive UI - easily create and manage campaigns
  • Generates solid return on ad spends
  • Provides detailed analytics and reporting.
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  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
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Cons
  • Ever since I started using Amazon Advertising Sponsored Products, I have never encountered issues at all.
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  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
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Usability
No answers on this topic
hard to use, no support
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Support Rating
The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.
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No answers on this topic
Alternatives Considered
Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.
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No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Return on Investment
  • ROI is not what I would like it to be.
  • Brand is over-advertised by too many sellers.
  • No preference for USA sellers.
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  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
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ScreenShots