TrustRadius: an HG Insights company

Amazon Advertising Sponsored Products vs. Microsoft Advertising

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Amazon Advertising Sponsored Products

    Score7.7 out of 10
    N/AAmazon Advertising, including its Sponsored Products and Sponsored Brands products, provide ad solutions to help users find, attract, and engage Amazon customers at every stage of their journey.N/A

    Microsoft Advertising

    Score7.8 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A
    Pricing
    Amazon Advertising Sponsored ProductsMicrosoft Advertising
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Amazon Advertising Sponsored ProductsMicrosoft Advertising
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Amazon Advertising Sponsored ProductsMicrosoft Advertising
    Considered Both Products
    Amazon AWS
    No answer on this topic
    Microsoft
    Chose Microsoft Advertising
    Because of duckduckgo we have to use Microsoft advertising and it turns out as the worst user experience given the company of this magnitude. Worst.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Amazon Advertising Sponsored ProductsMicrosoft Advertising
    Ad Campaigns
    Comparison of Ad Campaigns features of Amazon Advertising Sponsored Products and Microsoft Advertising
    Feature
    Amazon Advertising Sponsored Products
    -
    Ratings
    Microsoft Advertising
    3.9
    3 Ratings
    Ad campaign creation00 Ratings7.23 Ratings
    Ad deployment00 Ratings8.13 Ratings
    Display advertising00 Ratings1.93 Ratings
    Ad display and retargeting segmentation00 Ratings3.63 Ratings
    Sequence targeting00 Ratings1.02 Ratings
    Contextual advertising00 Ratings4.53 Ratings
    Social advertising00 Ratings1.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Amazon Advertising Sponsored Products and Microsoft Advertising
    Feature
    Amazon Advertising Sponsored Products
    -
    Ratings
    Microsoft Advertising
    5.3
    5 Ratings
    Ad dashboards00 Ratings4.75 Ratings
    Ad performance reports00 Ratings4.74 Ratings
    Ad conversion tracking00 Ratings6.33 Ratings
    Ad attribution reporting00 Ratings5.43 Ratings
    Ad forecasting and optimization00 Ratings5.43 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Amazon Advertising Sponsored Products and Microsoft Advertising
    Feature
    Amazon Advertising Sponsored Products
    -
    Ratings
    Microsoft Advertising
    6.6
    4 Ratings
    Ad bidding00 Ratings6.64 Ratings
    User Ratings
    Amazon Advertising Sponsored ProductsMicrosoft Advertising
    Likelihood to Recommend
    10.0
    (3 ratings)
    5.9
    (67 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (2 ratings)
    Usability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Support Rating
    9.0
    (1 ratings)
    9.1
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)