Amazon Cognito vs. Google Cloud Identity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 6.0 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Google Cloud Identity
Score 0.0 out of 10
N/A
Google Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.N/A
Pricing
Amazon CognitoGoogle Cloud Identity
Editions & Modules
Starting Price
$0.01
Per MAU
No answers on this topic
Offerings
Pricing Offerings
Amazon CognitoGoogle Cloud Identity
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon CognitoGoogle Cloud Identity
Considered Both Products
Amazon Cognito
Chose Amazon Cognito
- Cost-Effective and cheaper than Okta for up to 100K users.
- Easy to set up and configure.
- Integration with other AWS services like Lambda, Pinpoint.
Chose Amazon Cognito
The service with Amazon is much better than Google's. When I can get Secure Passwords. OAuth, SAML, and More. It makes it great for a simple Integration. The startup was quick once we got a support case and a tech online. There has been limited Configurability. This was a …
Chose Amazon Cognito
AWS Cognito stacks up against others because it allows you to create unique identities for your users (Internal/vendors/customers) using a number of common public identity providers e.g. (Amazon, Facebook, and Google) and also support unauthenticated/anonymous guests. You can …
Chose Amazon Cognito
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to …
Chose Amazon Cognito
Amazon Cognito is easier to set up, but Auth0 offers some nice things such as more logon screen custimizability. Auth0 seems to be aimed at developers but it still is quite easy to use and set up.
Chose Amazon Cognito
I've used bespoke solutions for password, email, and OAuth flows, I've used AuthZero, and I've used Okta. In all cases, Cognito wins:

Chose Amazon Cognito
We use our own build user manager at the moment which works okay in our current on-prem situation, but not great. Choosing for the cloud and AWS, in particular, allows us to use AWS Cognito for resiliency, ease of use, great features and scalability. Not all of which were as …
Chose Amazon Cognito
It is easier to build multi-factor single sign-on with Okta. Okta has better documentation and provides a better developer experience. It lacks Cognito's seamless integration with other AWS products, however, integration with other Amazon products (like Lambda for customizing …
Chose Amazon Cognito
When compared to Okta, I would say Cognito is still not up to pace with Okta. However, I guess they are constantly updating their features and will soon come with the new features. I would say Cogntio provides a better interface than Azure.
Google Cloud Identity
Chose Google Cloud Identity
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we …
Best Alternatives
Amazon CognitoGoogle Cloud Identity
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 8.9 out of 10
WatchGuard AuthPoint
WatchGuard AuthPoint
Score 9.1 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
OneLogin by One Identity
OneLogin by One Identity
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Amazon CognitoGoogle Cloud Identity
Likelihood to Recommend
8.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Support Rating
7.0
(0 ratings)
-
(0 ratings)
User Testimonials
Amazon CognitoGoogle Cloud Identity
Likelihood to Recommend
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
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For example, if the system you are building is a general application service that does not primarily focus on ID management, it would be wise to use a service like Google's rather than developing your own IDaaS. While there may be cases where an IDaaS other than Google's is acceptable, Google is likely one of the best solutions when considering user recognition and ease of use. On the other hand, Gmail addresses are commonly used for other purposes, and users may not pay much attention to password management, so you should avoid using them for systems that require security. To strengthen security, you should consider making multi-factor authentication mandatory, etc.
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Pros
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
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  • Two-factor authentication available.
  • The Google authentication method is familiar to many users.
  • It is expected that it will also support authentication methods that will become common in the future.
Read full review
Cons
  • SCIM implementation is not present.
  • B2B SaaS use-cases are very hard to configure. More suitable or B2C use-cases.
  • Needs more recipes, plugins, SDK's.
  • 2FA with Email as an OTP channel is not supported.
  • 2 FA using biometrics is not available; can be customised using lambda.
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  • This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
  • Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.
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Usability
All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage
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I chose Google because I thought it would be the best fit, but I didn't fully consider other cloud platforms (Azure, AWS, etc.), so I rated it 8. We assume that current Japanese users are familiar with Google, because we feel that there are far more people with Google email addresses than those with IDs on other cloud services.
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Support Rating
AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.
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No answers on this topic
Alternatives Considered
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
Read full review
We adopted Google Cloud Identity as an additional feature because it allowed us to integrate with it using multi-factor authentication. The IBM Cloud platform remains valid, and we have no plans to discontinue its use for identity management. From the user's perspective, we simply added more authentication options. This also ensures we are prepared for future use when multi-factor authentication becomes available for user apps on the IBM Cloud.
Read full review
Return on Investment
  • Amazon Cognito has had a positive impact on our business by allowing us to develop services that require user sign-up and sign-in more rapidly. Not only do we not need to build or maintain these features, but Cognito's implementation is also better than what we would be justified in building ourselves.
  • Amazon Cognito makes user management easy. This reduces the time we have to spend supporting users. Non-technical product managers can even use the AWS Console to manage users without requiring support from developers.
  • Amazon Cognito is likely more secure than what would be built in-house; a portion of our attack surface is now managed by Amazon.
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  • From a business perspective, there were two steps.
  • First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
  • At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
  • The second step was adding Google Cloud Identity as an option.
  • This allows more users to easily use our services. It can be said that this has improved user convenience.
  • I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.
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