TrustRadius

Amperity vs. LiveRamp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amperity
Score 9.9 out of 10
N/A
Amperity, headquartered in Seattle, offers their customer data platform, supporting raw data ingestion from all sources of customer data, identity resolution driven by AI, and delivery of enriched customer data to the marketing tools that need them.N/A
LiveRamp
Score 10.0 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
Pricing
AmperityLiveRamp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AmperityLiveRamp
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AmperityLiveRamp
Considered Both Products
Amperity
Verified User
Anonymous
Chose Amperity
Amperitiy's data model is much more refined compared to the competition which makes it ideal for firms looking for a no-nonsense CDP. However, it lacks campaigns and delivery features when compared to some other CDP providers like mParticle and Clevertap. The pricing is good …
Verified User
Anonymous
Chose Amperity
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
LiveRamp
Verified User
Anonymous
Chose LiveRamp
I have not used any other products specifically like this as we already had this product when I began using it.
Phil Parrish | TrustRadius Reviewer
Phil Parrish
Co-founder, Managing Director
Chose LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and …
Features
AmperityLiveRamp
Tag Management
Comparison of Tag Management features of Product A and Product B
Amperity
9.1
Ratings
10% above category average
LiveRamp
-
Ratings
Tag library10.00 Ratings00 Ratings
Tag variable mapping9.00 Ratings00 Ratings
Ease of writing custom tags9.00 Ratings00 Ratings
Rules-driven tag execution9.00 Ratings00 Ratings
Tag performance monitoring9.00 Ratings00 Ratings
Page load times10.00 Ratings00 Ratings
Mobile app tagging9.00 Ratings00 Ratings
Library of JavaScript extensions8.00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Amperity
9.0
Ratings
9% above category average
LiveRamp
-
Ratings
Standard visitor segmentation9.00 Ratings00 Ratings
Behavioral visitor segmentation10.00 Ratings00 Ratings
Traffic allocation control9.00 Ratings00 Ratings
Website personalization8.00 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Amperity
9.7
Ratings
14% above category average
LiveRamp
-
Ratings
Account Scoring9.00 Ratings00 Ratings
Customer Data Governance10.00 Ratings00 Ratings
Data Connectors9.00 Ratings00 Ratings
Data Enhancement10.00 Ratings00 Ratings
Data Ingestion10.00 Ratings00 Ratings
Data Storage10.00 Ratings00 Ratings
Data Visibility10.00 Ratings00 Ratings
Event Data9.00 Ratings00 Ratings
Identity Resolution10.00 Ratings00 Ratings
Best Alternatives
AmperityLiveRamp
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Dataloader.io
Dataloader.io
Score 10.0 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
IBM InfoSphere Information Server
IBM InfoSphere Information Server
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AmperityLiveRamp
Likelihood to Recommend
9.0
(0 ratings)
7.7
(0 ratings)
User Testimonials
AmperityLiveRamp
Likelihood to Recommend
Amperity is best suited for enterprises looking for refined analytics CDPs. It does not have campaign or delivery capabilities but makes up for that through the plethora of third-party integration it offers. The pricing is very attractive and it offers various usage-based tiers which are ideal for even small and mid-sized enterprises. Lastly, the software itself is very easy to use and marketers will enjoy the dashboard UI/UX and various reporting features it has.
Verified User
Anonymous
Read full review
It is well suited if you are trying to track data and information across multiple platforms.
Verified User
Anonymous
Read full review
Pros
  • Real-time insights are spot on with minimal millisecond differences
  • Customer profile creation is on point with very good data unification capabilities
  • Data ingestion from multiple sources and cleaning of PII data
  • The insights engine is highly refined even having behavioural insights capability
Verified User
Anonymous
Read full review
  • Data onboarding
  • Identity resolution
  • Data management
  • Audience segmentation
  • Third-party data for audience targeting
  • Hosting great ad tech and martech industry events
Phil Parrish | TrustRadius Reviewer
Phil Parrish
Co-founder, Managing Director
Read full review
Cons
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
Verified User
Anonymous
Read full review
  • Privacy information could be included better.
Verified User
Anonymous
Read full review
Alternatives Considered
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
Verified User
Anonymous
Read full review
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
Phil Parrish | TrustRadius Reviewer
Phil Parrish
Co-founder, Managing Director
Read full review
Return on Investment
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
Verified User
Anonymous
Read full review
  • Much better overall business view from improved analytics
  • More actionable insights gained from cross platform analytics
  • More holistic view of the user experience
George Yates | TrustRadius Reviewer
George Yates
Sales Engineer
Read full review
ScreenShots