Amplitude Analytics vs. HitsLink

I would highly recommend Amplitude to people in the product and business analytics domains who have a need for deep, data-driven insights into customer behavior, accessible in a self-service platform. Amplitude stands out in its comprehensiveness and flexibility; once events are implemented, there are a multitude of options to combine, track, form journeys, and dive deeper into user behavior. Though the barrier for entry is a little bit steep, Amplitude is more friendly to non-technical users than other business insight platforms, without compromising the effectiveness of the analysis tools. Amplitude may not be best suited for web marketing analytics - traffic, page views, etc - since it is more focused on full-platform product analytics.

Incentivized

If you're looking for a comprehensive, user-friendly web analytics tool, you should definitely consider Hitslink. Before you subscribe to the software, take a test run on their Demo version of the site, as it behaves exactly like the full professional version. The biggest disadvantage is that Google+ registered users' search engine traffic data will be mostly (if not completely) blocked. However, this drawback is rarely a significant hindrance to analyzing your website's traffic, but it is something to be aware of.

• It provides me great answers about my critical questionnaire, by which I can easily explore behavioral data across any chart, persona, and cohort that are simple and intuitive to understand as they have made easy segmentation.
• It offers its services for SQL queries due to which I have reduced the workload and save the time that was spent in finding out the technical aspects.
• It is user-friendly and easy to use.

Incentivized

• View website traffic stats and trends in user-friendly charts, graphs, and lists.
• Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
• Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
• Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
• Easily view real-time as well as long-term traffic statistics

• Some more clarity and examples of implementation with GDPR in mind
• Some segregation inside user properties can be difficult to implement
• Splicing information inside funnels could be more intuitive
• User support for the cheaper tiers is hard to access
• Pricing transparency really needs to be improved

• Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.

Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"

Incentivized

Hitslink is as useful as it is user-friendly. I haven't seen another website analytics tool as comprehensive and at the same time straightforward as this service. The only downside of Hitslink is Google's blocking of information from its registered Google+ users to the software. As Google+ continues to reign in more of the population, I can see this being a significant problem for Hitslink to overcome. However, there is still a vast majority of search engine users whose actions are visible through Hitslink, and as long as this stays the case, the service will be an invaluable tool for website administrators.

It's a fairly straightforward platform that's beginner friendly. The biggest usability hurdle is most often created by your own team, as it's imperative to know what event sources are being sent to Amplitude and what those event names are. Within being properly onboarded by a team member it can be hard to get started using Amplitude. It takes time to understand what data your company may be sending to the product, the naming conventions of events (especially if there are old or deprecated events names

Incentivized

The service is incredibly intuitive and very easy to learn. The only drawback is not having a mobile-optimized website to easily view website reports on the go. But on a PC or Mac, Hitslink is as user friendly as it gets. I have yet to see a navigation system on any SaaS website that makes a service that is this comprehensive seem so straight-forward.

Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips

Incentivized

No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product

Incentivized

I haven't used the Amplitude support other than their training docs so I can't speak too much to the in-person support but the docs are serviceable. Nothing too crazy but between the user tips, email notifications, and the decent number of docs I was able to get the support I needed to ramp up on the tool.

Incentivized

Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe

Incentivized

Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.

Incentivized

My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday

Incentivized

Amplitude Analytics is a robust platform that can take your data reporting beyond what's currently capable in GA. Heap is a great intermediate tool, that takes data analysis a step further and is an excellent product in it's own right. Mixpanel is the most comparable both have very similar reporting/dashboarding functionality. Amplitude can often be preferred by product and data engineering teams for it's ease of setup and impressive analytics displays.

Incentivized

Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive

Incentivized

• Helped us determine actions that lead to an increase in install to sign up conversion
• Helped us determine actions that lead to drop off while users invest
• Helped us determine actions taken by paying users, increasing conversion of non-paying users to paid users

Incentivized

• Faster lead conversion
• Improvement of the effectiveness of landing pages (and all webpages on our sites for that matter)
• Increased employee efficiency by allowing us to make targeted changes to webpages in real time