Anaplan is a scenario planning and analysis platform designed to optimize decision-making in complex business environments so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, the Anaplan platform surfaces key insights.
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TrackMaven
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…
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Pricing
Anaplan
TrackMaven
Editions & Modules
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No answers on this topic
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Pricing Offerings
Anaplan
TrackMaven
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Anaplan
TrackMaven
Features
Anaplan
TrackMaven
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Anaplan
7.4
214 Ratings
3% below category average
TrackMaven
-
Ratings
Pixel Perfect reports
6.47 Ratings
00 Ratings
Customizable dashboards
8.0214 Ratings
00 Ratings
Report Formatting Templates
7.96 Ratings
00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Anaplan
9.1
8 Ratings
11% above category average
TrackMaven
-
Ratings
Drill-down analysis
9.18 Ratings
00 Ratings
Formatting capabilities
9.18 Ratings
00 Ratings
Report sharing and collaboration
9.18 Ratings
00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Anaplan
8.4
221 Ratings
2% above category average
TrackMaven
-
Ratings
Publish to Web
8.67 Ratings
00 Ratings
Publish to PDF
8.0219 Ratings
00 Ratings
Report Versioning
9.2192 Ratings
00 Ratings
Report Delivery Scheduling
7.98 Ratings
00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Anaplan is best suited for strategic planning initiatives in industries like CPG, Manufacturing, FS, Pharma. It can handle multiple use cases for each function in the company like Supply chain, Finance, Sales and more. It is one of the best tools I have seen in scenario modelling. It is not suitable for very detailed level planning, essentially execution level eg. Production scheduling.
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
Competitive Intelligence - see precisely what your competitors are posting and sort by time and/or impact
Funnel Analysis (Beta as of April 2017) - track your organic and paid social efforts to see which content creates leads
Comprehensive Overview of Social Channels - track growth and engagement of all social channels in one screenshot, and in comparison to your closest competitors
Personalized Analytics - each user can set up their own reports and dashboards and/or they can be shared across the organization, chart your own KPIs with a click of a button
Top Notch UX & Support - drag and drop features for report building and dashboard creation, responsive support team
Ability to decide if to apply the formula or a manual input on front end for each line item
Real Time Data Transfer across models. Currently Data is transferred using Processes across different models. Having a functionality to access data from any model in real time would be great
For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
Anaplan is a very strong multi-dimensional modeling tool that provides a calculation engine to empower a complex planning process. It is fairly easy to learn for those with experience in similar tools, or excel. It forces structure and auditability that spread sheets do not have, along with extensive security capabilities
Anaplan is interesting because it is at the same time easy to use and difficult to use. An end user can navigate a well-constructed app, being pointed in the right direction every time they feel a slight bit of confusion, and find everything they need in what feels like a straight line. Similarly, a model builder (developer of sorts) can have the exact same experience, but the journey is longer and more complicated. End users have great experiences with Anaplan, but sometimes model builders have a frustrating one. That is not to say model building is hard (because it truly is not), but things change, and when things change in complex systems, the effort required simply to investigate where a model builder needs to make an adjustment may frustrate them but also frustrate their non-technical bosses. However, the reality is that with complicated businesses, complicated business problems, come complicated solutions. It is actually a testament to Anaplan's capabilities that it has taken on the biggest problems at the biggest companies. It may be daunting to adjust it in those environments, but at least you know it did meet the needs there, which is more than most tools can say.
There are very few outages. Maintenance is scheduled on two or three Saturdays per month, so as not to affect businesses. When there is an outage, users are kept informed of progress to restore the platform and typically this takes no more than an hour. Anaplan customer support is very responsive if we ever have questions about platform issues
Everything is calculated in memory in the cloud. It's nearly instantaneous updates when you make changes. The only time things get a little slow is when you have a massive model with very intricate calculations...but "slow" for Anaplan is not what I would call "slow" for something like Hyperion. We used to have Hyperion calcs that ran for 60 mins before you could use data. The equivalent would be 60 seconds in Anaplan.
Support quality has dropped since Thoma Bravo has taken over. I think some serious re-focus needs to happen here -- part of the beauty of being in the Anaplan community was how involved you felt in it before. Before I didn't dread sending a support ticket, now I am starting to.
In my opinion, in-person training is always the best if you have the option to do so. This allows real-time interactions with the instructions, whereas the online training I took required me to write-down questions, email them, and wait for responses. This slows down the process, as you can imagine. That said, in-person training is an extra cost and it likely isn't needed for everyone. I would suggest selecting a small number of people to take in-person training and then having them act as mentors to the rest of your team. That way, as the rest of the team takes the online training, they have a resource to help them in real time.
Anaplan training materials are clear, simple, easy to understand and to follow. Visuals are excellent. The vendor is good at updating training materials in a timely manner and encouraging users and administrators to keep coming back to Academy site for refresher courses or new feature courses. I really like their interactive diagrams
The platform allows a flexible implementation mechanic to be put in place, since the possibilities and functionalities are vast and there are very few things the tool cannot do well. The solutions for the financial planning and the integrated business planning we put in place were easily adopted by the end users and their day-to-day work was made easier.
Anaplan and these other tools are very similar. I cannot say that I selected Anaplan over them as I have worked with and been involved with setting up a number of tools for clients. They all have their advantages and Anaplan is a very strong tool in the cloud planning space
I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
The platform is highly flexible and can be deployed across multiple departments and locations, supporting growth and varying business needs effectively. Its cloud-based architecture allows for scaling model size and user access as required. However, there can be some challenges with performance and model complexity as the scale increases significantly, which slightly limits its scalability in very large or highly complex environments.
Anaplan's implementation led to a significant reduction in planning cycle errors and bugs, streamlining processes and improving overall accuracy in data inputs
Standardizing the planning process and enabling cross-functional collaboration through Anaplan enhanced our ability to adapt swiftly to changing business needs, resulting in improved agility in decision-making
The platform's capabilities, especially in Demand Planning and Supply Chain, positively impacted our ROI by optimizing resource allocation and solving complex business problems efficiently across multiple functions
Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely