Animoto vs. Camtasia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Animoto
Score 8.7 out of 10
N/A
New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Camtasia
Score 8.8 out of 10
N/A
Camtasia is a video editor and screen recorder. Camtasia offers a range of plans designed to meet varying video creation needs, and enables users to produce professional-looking videos. Its features include Camtasia Rev, script generation, text-to-speech, translations, and avatar videos, to streamline the video creation process. The editions available are Free, Essentials, Create, or the Pro plan.
$198
per year per seat
Pricing
AnimotoCamtasia
Editions & Modules
Free
$0.00
per month
Professional
$29.00
per month
Team
$79.00
per month
Camtasia Business
$198
per year per seat
Offerings
Pricing Offerings
AnimotoCamtasia
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*Discounts available for purchases supporting a large volume of users.
More Pricing Information
Community Pulse
AnimotoCamtasia
Considered Both Products
Animoto
Chose Animoto
The software is only compatible with Apple desktops. The cost of Apple desktops is too high for small companies. The user interface of Animoto is better than that of iMovie which is quicker to learn than iMovie, besides the fact that it has more features than iMovie. For …
Chose Animoto
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
Chose Animoto
Camtasia is much more complex, requires some knowledge and understanding of the platform. Animoto is user friendly and you can jump in and start editing right away. Animoto also has a ton of stock images and sound, to enhance video, which Camtasia does not. Animoto makes it …
Chose Animoto
Camtasia is what we used before, and we still use it for longer videos. But for training we found we needed something powerful yet much simpler to use. Animoto also is great for still shots, images, snippets of content that can be created very quickly without any heavy …
Chose Animoto
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% …
Camtasia
Chose Camtasia
Personally find that Camtasia has better video editing tools than those available in the above competition. That being said the other software I have used has been mainly focused on other areas; their video editing tool is more of an afterthought and isn't as easy to use as …
Chose Camtasia
Camtasia is much more robust than iMovie. You can customize Camtasia and easily adjust video and audio settings. With iMovie, you can always "tell"- it is only customizable to a certain degree. Camtasia is like the "advanced" version of iMovie, giving you more flexibility and a …
Chose Camtasia
Ease of use, the daily notifications that I receive. Ability to track support skills and subject matter experts. Teams are able to provide feedback on needs and what works, what doesn't. I use other Techsmith products as well as tools like Scribe. Camtasia offered a variety of …
Chose Camtasia
My goal was to quickly create a professional-looking course and video in no time with Camtasia. 'Time is money,' as the old saying goes. Because of my lack of time and patience, I didn't bother with other applications. Camtasia is everything I need and more. I just wished I can …
Chose Camtasia
As with most software products, you'll always find pros and cons when making comparisons. Camtasia is always my go-to application when someone asks me to whip up a video on a very tight deadline. You can very quickly turn an idea into a finished video and be happy with the …
Chose Camtasia
Camtasia is much more expensive than Filmora, but it is much more robust. Filmora is great if you're on a budget, but Camtasia can add an extra level of professionalism that is difficult to achieve in Filmora without a lot of extra work. Either is great, but Filmora is only a …
Chose Camtasia
I honestly have not worked with any others in at least three to four years. There is virtually no learning curve with Camtasia--super simple and does everything I need. I cannot say how others stack up currently, as there has been no reason to explore other options since using …
Chose Camtasia
We use Snagit for screen capture and needed a video capture so we went to the same company.
Chose Camtasia
Camtasia is not on the same level as Premiere Pro, but it isn’t designed to fill that niche either. Premiere Pro is much more capable, but it is also much more expensive and much more broadly focused as a linear editor. It is much more approachable, it is much more affordable, …
Chose Camtasia
Captivate is high-end to the extent that it is beyond the use of a "typical" user. It has a steep and lengthly learning curve. Camtasia's learning curve can be mastered potentially within an hour to be productive, and it weds with SnagIt to become versatile in presenting …
Chose Camtasia
The two first, well too complicated. I couldn't move fast enough to be able to edit what I needed. I tried and every single time, I came back to Camtasia. The rendering process seems to be faster (I worked prior with a third party company and the rendering process took a lot of …
Chose Camtasia
I've tried several freeware recorders, too. If all you want to do is literally record your screen, and nothing else, you don't need Camtasia. There are literally dozens of apps that will do that. If you want an app that will record your screen while capturing mouse clicks, …
Chose Camtasia
Our advanced editors use programs like Adobe Premiere Pro and DaVinci Resolve, but we only have about 5-6 employees that have that skill level. That isn't enough to support our video output. Camtasia allows everyone that is not at that level to create quality videos with a much …
Chose Camtasia
Camtasia lets you purchase the software and download it to your computer. You don't need to have an internet connection to work on your projects with Camtasia. You don't have to pay a monthly subscription for Camtasia like you do the others. Camtasia is the software to use if …
Chose Camtasia
I have used others, but I consider that the closest to Camtasia are: Movavi, Filmora, Openshot, IMovie and perhaps DaVinciResolve (although this is something more for the professional sector). Among the others I've used: LumaFusion (Ipad), Kinemaster (Android), Vllo (Android) …
Chose Camtasia
Camtasia has more features and more customization options than the other products we've used. It allows us to record presentations while keeping a video of the presenter in the corner. It has green-screen features, which a lot of other software does not have. Some programs have …
Chose Camtasia
  • They are similar products. For someone devoted to video-editing, Captivate might be a better choice - it has a bit more functionality but is harder to learn and use.
  • The last time I used Captivate, it couldn't handle a multi-screen setup, which was a deal-breaker for us, and …
Chose Camtasia
Adobe offers you a lot more tools and control over what you are doing when editing a video, but there tends to be a lot of features you never use and get overly complicated. Camtasia offers the basic tools that you need to get almost any job done if perfection is not required.
Chose Camtasia
Having used both solutions, I would recommend them for different uses. iMovie is a great platform for family videos but does not go beyond clipping videos together. Camtasia allows you to do some nicer editing of videos. This is why it is a much better platform for small …
Chose Camtasia
Camtasia has great and features such as zoom, pan, screen capture, and table of contents - all of which are useful when creating our training videos.
Chose Camtasia
For training and multi-departmental purposes I believe Camtasia wins due to:
1. A more intuitive, less technical user interface than Premiere.
2. Windows and Mac versions, unlike Final Cut.
3. Annotation features (arrows, boxes, etc) not found in Corel Video Studio Pro.
Best Alternatives
AnimotoCamtasia
Small Businesses
iMovie
iMovie
Score 10.0 out of 10
Sendspark
Sendspark
Score 10.0 out of 10
Medium-sized Companies
iMovie
iMovie
Score 10.0 out of 10
Snagit
Snagit
Score 9.3 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Snagit
Snagit
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AnimotoCamtasia
Likelihood to Recommend
9.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
9.0
(0 ratings)
8.6
(0 ratings)
User Testimonials
AnimotoCamtasia
Likelihood to Recommend
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
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Well-suited scenarios Camtasia is an excellent video creation tool if you are new to making/editing videos. Its definitely the easiest application to use and doesn't overcomplicate things. Once you are used to the way things work within Camtasia, coupled with applying some important, basic principles of making videos, you can produce some nice-looking videos. I've had lots of compliments on some of the product promo videos I've created using Camtasia. If you want to create something quick, simple, and eye-catching, you can certainly do that in Camtasia without a ridiculously steep learning curve. Not so well suited scenarios Camtasia wouldn't be my choice of product if I wanted to make a full-length feature film, but that isn't really its intended target audience. There are more powerful applications out there, such as Adobe Premier Pro, or Final Cut Pro (if you're an Apple user) for that type of thing.
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Pros
  • Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
  • Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
  • Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
  • Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
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  • Very intuitive controls. You don't need to be a pro at video editing
  • Seamless control of assets (separates video from still images)
  • Great library of annotations and gestures
  • Easy to integrate audio/video edits
  • Custom formats that suit my needs (web, mobile, tablets)
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Cons
  • As it is online so sometimes it lags but I think in future updates this problem will be solved
  • limited editing features that sets boundary for us.
  • Its premium version has more features but it is quite expensive
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  • Camtasia takes a lot of training to learn how to integrate and edit video
  • Video editing is not as advanced as most major video editing software products
  • Camtasia does not provide as many pre-made sound themes as they should. The selection is not very diverse.
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Likelihood to Renew
No answers on this topic
Each release of Camtasia has added just enough functionality to justify the upgrade to the new version. I like that Camtasia is not a subscription-based product as we have more flexibility and control over our spend on the product. We can also purchase support packages that include the next version when released.
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Usability
No answers on this topic
I haven't used another video recording and editing tools that is as comprehensive and straight-forward as Camtasia. Typically, if you want a user-friendly video editing tools for novice users, you have to compromise on features. Camtasia solves this problem by offering extensive editing features in a simplistic, user-friendly environment. Highly recommend
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Support Rating
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
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With the latest version (Camtasia 2020), I actually had problems with an Imac with HighSierra, but from the first moment they answered and guided me to solve the problem, even before making the purchase (with some doubts I had). And they have support in English and Spanish, I really liked that.
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Alternatives Considered
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
Read full review
My goal was to quickly create a professional-looking course and video in no time with Camtasia. 'Time is money,' as the old saying goes. Because of my lack of time and patience, I didn't bother with other applications. Camtasia is everything I need and more. I just wished I can afford the upgrade.
Read full review
Return on Investment
  • Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
  • Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!
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  • We used to source instructional videos. Now we do them in house, saving us time and money. Not only that, they are of higher production value.
  • We have used Camtasia to produce promotional videos in house. These used to be outsourced.
  • We don't have to wait for an outside firm to find capacity to help us with simple video projects, but can now do them on our timeline.
  • Camtasia has surprising power for the price. Again, don't expect Primiere Pro, but understand you may find you can do a lot with this program. We keep finding more and more use-cases for it.
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ScreenShots

Camtasia Screenshots

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