Animoto vs. Filmora

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Animoto
Score 8.7 out of 10
N/A
New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Filmora
Score 8.7 out of 10
N/A
Filmora from Wondershare is the company's video editing software available for a monthly or annual subscription, with support for 4k editing and a wide (and growing) range of available effects.
$7.99
per month
Pricing
AnimotoFilmora
Editions & Modules
Free
$0.00
per month
Professional
$29.00
per month
Team
$79.00
per month
Educational
$7.99
per month
Subscription Plan
$39.99
per year
Perpetual Plan
$69.99
one-time fee
Bundle Subscription Plan
$99.87
per year
Business Annual Plan
Starting at $155.88
per year
Offerings
Pricing Offerings
AnimotoFilmora
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AnimotoFilmora
Considered Both Products
Animoto
Chose Animoto
The software is only compatible with Apple desktops. The cost of Apple desktops is too high for small companies. The user interface of Animoto is better than that of iMovie which is quicker to learn than iMovie, besides the fact that it has more features than iMovie. For …
Chose Animoto
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
Chose Animoto
Camtasia is much more complex, requires some knowledge and understanding of the platform. Animoto is user friendly and you can jump in and start editing right away. Animoto also has a ton of stock images and sound, to enhance video, which Camtasia does not. Animoto makes it …
Chose Animoto
Camtasia is what we used before, and we still use it for longer videos. But for training we found we needed something powerful yet much simpler to use. Animoto also is great for still shots, images, snippets of content that can be created very quickly without any heavy …
Chose Animoto
We had invested in making our own videos using YouTube, and even Camtasia. But they were still us interpreting on behalf of our audience which took forever. Once we found Animoto, it was so much easier to upload the pics our audience would send us. From there we had a 100% …
Filmora
Chose Filmora
Firstly, Adobe Premiere Pro's price is too high as comapared to Filmora's price. Secondly, Adobe Premiere Pro is not easy to get started. You need to invest a lot of time to learn it. It also reauires more powerful computer whereas Filmora's requirements are not that high. The …
Chose Filmora
You can purchase Filmora for only one-time payment, unlike those software that have monthly plans to pay for you to be able to use their softwares. So, if you're looking for affordable, reliable but good editing software. Filmora is the best!
Chose Filmora
I like both Filmora and Adobe premiere pro but it is worth noting that Filmora has some advantages over Adobe Premier pro. It makes as professional looking videos as Adobe premier pro but faster and it is much easier to use and straightforward. Filmora has many video effects, …
Chose Filmora
There is no comparison, except the price; you get what you pay for. Buy cheap crap and you get cheap crap. I think Filmora relies on the price of their product to seduce customers and then only offers a meager amount of product, which is actually very substandard.
Chose Filmora
An incredibly more powerful tool. More costly up front, but full-suite, no nickel-and-dime business strategy, and no nonsense or issues. Records video and screengrabs simultaneously, but adds them as separate tracks to edit individually. Pleasurable experience, and simple …
Chose Filmora
I truly do not utilize Adobe Premiere Professional and DaVinci Resolve. However, the time when I'm beginning to study to video edit for a faculty challenge. I used the trial of Adobe and DaVinci however I actually don't get the way to use them even after watching loads of …
Chose Filmora
Wondershare The best video editing program is Filmora. If you're new to video editing and want to make new videos for your Youtube channel or for promotional purposes, this should be your first choice. In comparison to other expensive video editors, the pricing is also very …
Chose Filmora
Adobe Premiere Pro is the gold standard for video editing but it was overkill for our needs, which entails educational and advertising videos on Youtube and other social media platforms. The cost and learning curve to train staff made it unusable so we switched to Filmora …
Chose Filmora
Filmora is easy enough to use after you get started. There are other programs with more functions but that depends on what you need it for. Just for cutting and small editing Filmora is really great and useful. Movavi has more functions, or at least it felt like it but …
Chose Filmora
DaVinci, despite having a paid version, has a totally free version that allows us to make a good number of edits to our video. Of course, we will have to know the environment to control all the parameters it includes and have a powerful computer. Among some of its advantages: …
Chose Filmora
Think of Filmora as the sweet spot between iMovie and one of the bigger editing software like Final Cut or Adobe Premiere. If you're just putting together videos or you have a YouTube channel and need a simple way to edit videos and add some bells and whistles, this is for you. …
Chose Filmora
I tried iMovie on iPad, Adobe Premiere and the default video program that came with my Asus laptop. iMovie is easy to use, good quality output but very little options, Premiere had very hard to use/ understand interface and the default Asus program had catastrophic quality, …
Chose Filmora
Filmora is great for quick video edits and is quick to load and operate on lower-end PC. It lacks some of the more advanced features, but for some of the training and promotional videos, these are not needed. Filmora is easy to learn for any type of user, it doesn't require …
Chose Filmora
From what I remember, Final Cut seemed quite expensive and therefore used it on a free trial. The Apple Macs in the office aren't particularly new and didn't cope very well with the software. I can easily and quickly use Filmora on my Windows PC and also when remoting in from …
Chose Filmora
I had very limited time to spend with a Premiere Pro trial and didn't manage to accomplish much in that time. It is a very capable and professional program but leaves an amateur editor pretty bewildered. It was easy enough to add media and trim out unnecessary footage, but …
Chose Filmora
Filmora is a good video editor with many of the capabilities of Adobe Premiere Pro and Final Cut Pro. However, it was the more user-friendly of the three to people who have no experience in video editing. I cannot speak to what a professional video editor would say, but as …
Chose Filmora
Filmora has a better effects, transition option pack than other services and it is less than half the price of Camtasia. However, it is limited to 2 video tracks only where Avid One which is free allows 4 video tracks. Camtasia has better layered video on top of video …
Best Alternatives
AnimotoFilmora
Small Businesses
iMovie
iMovie
Score 10.0 out of 10
iMovie
iMovie
Score 10.0 out of 10
Medium-sized Companies
iMovie
iMovie
Score 10.0 out of 10
iMovie
iMovie
Score 10.0 out of 10
Enterprises
Adobe Express
Adobe Express
Score 8.8 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AnimotoFilmora
Likelihood to Recommend
9.0
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
9.0
(0 ratings)
9.3
(0 ratings)
User Testimonials
AnimotoFilmora
Likelihood to Recommend
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
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It is a good program when you just start editing videos to get into it and have successful end products. If you have more requirements on a program you might need to be able to look into something more advanced. But it is totally sufficient to start out with when editing the first videos.
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Pros
  • Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
  • Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
  • Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
  • Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
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  • Edits videos very well.
  • Records the screen of your computer perfectly. This is great if you are an architect because you can show on a video how you make your renderings and plans with Autocad, chief architect premier, Adobe photoshop or even revit.
  • You can cut videos perfectly and add music to them easily.
  • You can use several predesigned themes to create any video you desire.
  • You can add as much text as you want to your videos
  • There are several filters you can use to improve the images on the recordings.
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Cons
  • As it is online so sometimes it lags but I think in future updates this problem will be solved
  • limited editing features that sets boundary for us.
  • Its premium version has more features but it is quite expensive
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  • Filmora needs to improve the motion tracking feature.
  • Filmora needs to improve the green screen feature to make smoother removing of background.
  • Filmora needs to improve the editing feature that can allow user to manipulate more the texts, shapes and other elements.
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Usability
No answers on this topic
Filmora is an all rounder video editing software. Besides editing videos, you can generate videos, images, and music! So, even if you are not shooting any videos on your own, you can create highly engaging explainer videos, demo videos, or any kind of information videos. Filmora is powerfully useful to content creators, video editors, podcasters, or even for enthusiasts!
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Support Rating
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
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I'm giving this a ten because I haven't needed the support in any way, however, I've gotten correspondence from them letting me know that they are available if needed. I've seen reviews saying the support is lacking but those were years ago. I'm assuming they've figured everything out by now.
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Alternatives Considered
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
Read full review
Adobe Premiere Pro is the gold standard for video editing but it was overkill for our needs, which entails educational and advertising videos on Youtube and other social media platforms. The cost and learning curve to train staff made it unusable so we switched to Filmora where we now have several staff trained on how to use it. It's just more fun all around and easier to use than Premiere Pro.
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Return on Investment
  • Positive as it is so simple to use, and even helps discover where a creative student would benefit far more with a more focused visual.
  • Positive as it is - seriously easy to drop in content and create a video short on any topic, in literally minutes!
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  • I have saved a lot of money and time by not outsourcing the work to the videographer
  • I have started posting more on social media by repurposing the long videos using Filmora's "Smart Short Clips" feature
  • Now, any idea can be quickly converted into video using Filmora's "An Idea To Video" feature. It is just like Google's "Veo 2"
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ScreenShots