Apollo.io vs. Mixmax

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Mixmax
Score 8.8 out of 10
N/A
Mixmax, a sales engagement platform for businesses using Gmail, helps revenue teams accelerate revenue at every stage of the customer journey. This product amplifies AEs, CSMs, and anyone in a customer-facing role, not just SDRs. By automating repetitive tasks and organizing their daily workflows, Mixmax aims to increase reps' productivity and empowers them with tools that help them sell. The vendor offers 5…
$29
per user/per month
Pricing
Apollo.ioMixmax
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
SMB
$29
per user/per month
Growth
$65
per user/per month
Free Plan
Free
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioMixmax
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioMixmax
Considered Both Products
Apollo.io
Chose Apollo.io
It is more advanced than Outplay, better integrations, introduction of AI features. It was a better fit than Outplay for our business needs.
Chose Apollo.io
havent used many others, but, to me, Apollo.io seems to be the best,
Chose Apollo.io
I just did the trial so this question in not relevant.
Chose Apollo.io
Outreach is way better than Apollo.io
Chose Apollo.io
Apollo has a built-in customer and contact base. That was the major point.
Chose Apollo.io
less expensive and more comprehensive.
Chose Apollo.io
Apollo is much cheaper compared to the others. The filter options are much better in Apollo.
Chose Apollo.io
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for …
Chose Apollo.io
In Outreach, when a Sequence ends, a pop-up automatically appears prompting you to add the person to the next Sequence. Apollo.io doesn’t have this feature. Outreach also allows you to run Sequences directly from the Extension, and the workflow is person-centric. For example, …
Chose Apollo.io
I think the platform is more user-friendly, and the data is more concise.
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
As of now Apollo definitely seems to be better than ZoomInfo.
Chose Apollo.io
So we have evaluated Seamless AI, Enrich AI, and Snov.io before finally deciding to settle for Apollo. These platforms have better UI and some, like Snov, have good email sending capability, but they all lag when it comes to their database; they do not match up to Apollo. …
Chose Apollo.io
Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
Chose Apollo.io
I have not used other products.
Chose Apollo.io
The main other product I've used is Hubspot but I used that as more of a CRM and where I wasn't focused on prospecting, generating leads, sequences, etc with it even though I know that is a possibility. So I can't necessarily compare the two given I used them for separate tasks
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Chose Apollo.io
Apollo.io is much faster in gathering data that I'm searching for and it's pretty simple to control. I can also save searches, lists, and export the data at whichever capacity I desire. Also, I like the new features that involve AI, Buying Intent, and LinkedIn data scraping. …
Mixmax
Chose Mixmax
Truly is easier for phone capabilities (letting customers call you back and having it go to your phone but still being a fake number), while mixmax is much better for email sending and tracking via gmail. Truly had no email capabilities when I was using it, so it was only …
Chose Mixmax
All due respect to Boomerang, but it simply doesn't compare (in my experience) to Mixmax. Mixmax is significantly easier to use, the features are more relevant, and the customer service is excellent. Mixmax has increased my productivity tenfold! I recommend it to all of my …
Chose Mixmax
Calendly is a good tool and has similar benefits to Mixmax. However, the email templates are easier to use in Mixmax and the calendar availability tool is something that Calendly does not do well. There is less control in Calendly and Mixmax's tool is unique and far superior.
Chose Mixmax
Mixmax allows for more personalization and a better response rate. It doesn't have the same customizability as mailchimp but at least people read your emails and they don't just get sent to a promotions folder.
Chose Mixmax
It is more advance than Outreach. It has one of the best integration features, easily integrate with other soft wares that we already were using. For example, it easily integrates with Salesforce and other CRM too. Support team is Mixmax is by far the most responsive and fair …
Chose Mixmax
Mixmax's extension always load and is always on. With Outreach, we'd have to sign into it every day. If we forgot to sign in, nothing is tracked.
Chose Mixmax
I find the handling of Mixmax much easier. They are actually almost the same tools, but I find Mixmax much easier to use.
Chose Mixmax
I have only used Mixmax. When I worked at Yelp we used in-house service for our templates however there was no sequencing effect. We had to touch each account every other day because we were simply outbound. At my current role, I am doing inbound, outbound, and I have meetings …
Chose Mixmax
I love Acuity & Mixmax for different purposes.

Acuity is great for running something like a coaching business - or a calendar that gets lots of calls booked every day or every week.
Chose Mixmax
Tellwise is a bit more expensive $29/month/user and provides a bit more extended functionality for email and marketing automation. However, Mixmax's feature-set is still suitable for marketing automation and covers everything that is necessary for most sales for early-stage …
Chose Mixmax
Mixmax combines the functions of all these software products (plus, I'm sure, many more out there) and integrates them all seamlessly into their platform. It also has more features that are fantastic to have such as tracking analytics, sequencing, scheduling, and reminders. …
Chose Mixmax
Acuity Scheduling, Calendly, Bananatag, Hubspot Sidekick (since rebranded to Hubspot sales).

It does all the features that these have, and better. Can iframe your calendar into your own website which allows for even better tracking and analytics than Calendly, gives more info on …
Chose Mixmax
Mixmax is far better than HubSpot's alternative because when I used HubSpot, they did not have a "remind" feature, only basic email open tracking. The ability to select a date and time to be reminded with Mixmax and also track link clicks is superior in my experience. There may …
Chose Mixmax
Yesware has a terrible interface and even worse support. Tried them for a while and switched to Mixmax.
Chose Mixmax
MixMax completely beats out Yesware and SharpSpring. While comparable in price to Yesware, you get several more features. MixMax is at a much lower price point compared to SharpSpring, and includes all the same functionality of email tracking and scheduling out multiple …
Features
Apollo.ioMixmax
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Mixmax
-
Ratings
Advanced search7.50 Ratings00 Ratings
Identification of new leads7.80 Ratings00 Ratings
List quality7.70 Ratings00 Ratings
List upload/download8.30 Ratings00 Ratings
Ideal customer targeting7.80 Ratings00 Ratings
Load time/data access8.30 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Mixmax
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information8.10 Ratings00 Ratings
Industry information7.50 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Mixmax
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.60 Ratings00 Ratings
Salesforce integration8.30 Ratings00 Ratings
Company/business profiles7.70 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.20 Ratings00 Ratings
Automatic data refresh7.30 Ratings00 Ratings
Tags7.70 Ratings00 Ratings
Filters and segmentation8.50 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Mixmax
-
Ratings
Sales email templates6.80 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
Best Alternatives
Apollo.ioMixmax
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Outreach
Outreach
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioMixmax
Likelihood to Recommend
8.8
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
Apollo.ioMixmax
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
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Mixmax is very well suited for sharing calendar availability via email with a client. Multiple time blocks can be shared, and the bridge between Gmail and other colleagues allows you to hold a meeting time on calendars to prevent overbooking with colleagues. This is extremely helpful when scheduling a large call and juggling many people's schedules.
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Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
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  • The scheduling integration is really easy for email recipients. It is quite literally one-click for them to schedule an event from a meeting time list interface.
  • The interface is extremely well-designed and intuitive across the board. This makes it really easy to learn their software and integrate it into your workflow.
  • Their pricing is *extremely* convenient for startups. Their "starter" plan is extremely affordable (currently $9/month/user), and includes unlimited tracking, templates, reminders, automation, etc... Basically, everything you would need to upgrade your email automation workflow.
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Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
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  • On occasion, Mixmax fails to sync to my email and I've had to reach out to support to remedy the issue.
  • Offering "link click tracking" for the lowest plan would be great for users, especially those new to the software so they can realize more of the benefits.
  • For the lower plan, I wish email opens were able to be tracked when sending to multiple people in the same email.
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Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
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No answers on this topic
Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
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No answers on this topic
Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Every time I have reached out to Mixmax I automatically get an email from a trained professional who has perfect insight into my issue with an understandable reason to why I am having and issue offers me a solution. The wait time is only around 5 minutes and they are always offering sympathy in certain situations.
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Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
Read full review
Truly is easier for phone capabilities (letting customers call you back and having it go to your phone but still being a fake number), while mixmax is much better for email sending and tracking via gmail. Truly had no email capabilities when I was using it, so it was only helpful for phone. However mixmax could improve its phone capabilities
Read full review
Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
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  • Email tracking gives me the results of emails, whether or not the client is interested when they open and read the email which makes it the best platform.
  • The automated sending email is the big feature in Mixmax, the system automatically send the email on respective entries which actually saves the time and help in be productive at work.
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ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.