TrustRadius

Apollo.io vs. Unify GTM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.4 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data. Boasting B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with precision and ease. With users among 500,000+ companies, including Autodesk, Cyera, and DocuSign, Apollo offers a go-to-market platform to…
$59
per month per user
Unify GTM
Score 0.0 out of 10
N/A
Unify is a go-to-market technology platform that automates end-to-end Sales Intelligence and Engagement workflows through warm outbound. Leveraging intent data and AI, Unify handles everything from prospecting target personas to personalized engagement at scale. The vendor states that currently Unify is generating qualified pipeline for companies like Lattice, Airbyte, Openphone, and Arc. Unify empowers sales, growth, and marketing teams to discover, segment, and engage with prospects.N/A
Pricing
Apollo.ioUnify GTM
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioUnify GTM
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.—
More Pricing Information
Community Pulse
Apollo.ioUnify GTM
Considered Both Products
Apollo.io
JL
Jesse Larson
Senior Account Executive
Chose Apollo.io
It is more advanced than Outplay, better integrations, introduction of AI features. It was a better fit than Outplay for our business needs.
Verified User
Anonymous
Chose Apollo.io
havent used many others, but, to me, Apollo.io seems to be the best,
Verified User
Anonymous
Chose Apollo.io
I just did the trial so this question in not relevant.
Verified User
Anonymous
Chose Apollo.io
Outreach is way better than Apollo.io
Verified User
Anonymous
Chose Apollo.io
Apollo has a built-in customer and contact base. That was the major point.
Verified User
Anonymous
Chose Apollo.io
less expensive and more comprehensive.
Verified User
Anonymous
Chose Apollo.io
Apollo is much cheaper compared to the others. The filter options are much better in Apollo.
Verified User
Anonymous
Chose Apollo.io
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for …
Chose Apollo.io
In Outreach, when a Sequence ends, a pop-up automatically appears prompting you to add the person to the next Sequence. Apollo.io doesn’t have this feature. Outreach also allows you to run Sequences directly from the Extension, and the workflow is person-centric. For example, …
Verified User
Anonymous
Chose Apollo.io
I think the platform is more user-friendly, and the data is more concise.
Verified User
Anonymous
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Verified User
Anonymous
Chose Apollo.io
As of now Apollo definitely seems to be better than ZoomInfo.
SA
Subhasish Adhikary
Growth marketing associate
Chose Apollo.io
So we have evaluated Seamless AI, Enrich AI, and Snov.io before finally deciding to settle for Apollo. These platforms have better UI and some, like Snov, have good email sending capability, but they all lag when it comes to their database; they do not match up to Apollo. …
Chose Apollo.io
Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
Verified User
Anonymous
Chose Apollo.io
I have not used other products.
Verified User
Anonymous
Chose Apollo.io
The main other product I've used is Hubspot but I used that as more of a CRM and where I wasn't focused on prospecting, generating leads, sequences, etc with it even though I know that is a possibility. So I can't necessarily compare the two given I used them for separate tasks
Verified User
Anonymous
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Verified User
Anonymous
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Verified User
Anonymous
Chose Apollo.io
Apollo.io is much faster in gathering data that I'm searching for and it's pretty simple to control. I can also save searches, lists, and export the data at whichever capacity I desire. Also, I like the new features that involve AI, Buying Intent, and LinkedIn data scraping. …
Unify GTM

No answer on this topic

Features
Apollo.ioUnify GTM
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
7.9
Ratings
2% above category average
Unify GTM
-
Ratings
Advanced search7.50 Ratings00 Ratings
Identification of new leads7.80 Ratings00 Ratings
List quality7.70 Ratings00 Ratings
List upload/download8.30 Ratings00 Ratings
Ideal customer targeting7.80 Ratings00 Ratings
Load time/data access8.30 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
7.8
Ratings
1% above category average
Unify GTM
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information8.20 Ratings00 Ratings
Industry information7.50 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.7
Ratings
4% above category average
Unify GTM
-
Ratings
Lead qualification process7.80 Ratings00 Ratings
Smart lists and recommendations7.60 Ratings00 Ratings
Salesforce integration8.30 Ratings00 Ratings
Company/business profiles7.70 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.20 Ratings00 Ratings
Automatic data refresh7.30 Ratings00 Ratings
Tags7.70 Ratings00 Ratings
Filters and segmentation8.50 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
6.9
Ratings
8% below category average
Unify GTM
-
Ratings
Sales email templates6.80 Ratings00 Ratings
Append emails to records7.00 Ratings00 Ratings
Best Alternatives
Apollo.ioUnify GTM
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.5 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Outreach
Outreach
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioUnify GTM
Likelihood to Recommend
8.8
(0 ratings)
-
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
-
(0 ratings)
Usability
8.7
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioUnify GTM
Likelihood to Recommend
The automatic email feature is extremely helpful for quickly contacting more potential clients. It is user-friendly and easy to access all buttons, which helps you navigate the task efficiently. It could greatly help to acquire more clients for a project to be successful. I cannot see anything less appropriate for me to achieve the goal I am aiming for.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
Joe Casilli (周天冬) | TrustRadius Reviewer
Joe Casilli (周天冬)
Director of Business Development & Sales Enablement Lead
Read full review
No answers on this topic
Cons
  • I thought the AI email-generating function was weak. The email sounded way too robotic.
  • I wish there were a split-screen option that allowed me to view my lists and leads simultaneously.
  • I wish putting contacts into lists wouldn't cost any credits.
Verified User
Anonymous
Read full review
No answers on this topic
Likelihood to Renew
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Verified User
Anonymous
Read full review
No answers on this topic
Usability
Apollo.io has an amazing amount of features. It's great being able to complete so many tasks in one space but it's also overwhelming. It took me a few days to work through all of the options when searching for a company or person. After a few days it started to provide companies for me which was confusing before I understood what was happening. At first, I was also confused about what a "sequence" was so maybe some of the jargon can be confusing. I think with time I will become more comfortable once I understand all of the options offered.
LH
LaTarsha Hare
Agency Manager
Read full review
No answers on this topic
Support Rating
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Rod Wittenberg | TrustRadius Reviewer
Rod Wittenberg
Senior Vice President of Sales, North America
Read full review
No answers on this topic
Alternatives Considered
Apollo.io has all features of prospecting, outreach automation including email sequences, campaign tracking, lead scoring, and analytics in one interface which enables sales persons to manage their entire sales funnel without having any other extra tool. Another benefit is for pricing related which has been understand from our management team.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • Increased # of booked meetings from outbound email outreach.
  • Our sales team's productivity has improved when prospecting/doing outreach (which has a monetary value, given our salaried status). This makes us more productive, enabling us to accomplish more and reach a greater number of people in a day.
  • We've only recently implemented this, so we're still waiting to close, but leads are on their way to doing so.
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.