AppFollow vs. Serpstat

We use AppFollow only for customer service, but it has a lot of features that would be great for the marketing and development team. A good bit of the features we do not use, as there is simply not a use case for it. The best feature that we get from AppFollow is the ability to import Apple reviews into Zendesk for agents to respond to. This has been a great time saver for us.

Incentivized

Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.

Incentivized

• One of AppFollow's core features is their keyword rankings. With both our Android and iOS app I'm able to view the keyword and position of our app for that keyword. I'm also able to toggle the dates and see the history positioning. Not only is this available for US app stores but global app stores. This is extremely helpful when A/B testing.
• Another key feature to AppFollow is their integrations. Being able to integrate AppFollow with Slack has been extremely helpful. With this integration, we are able to see reviews in real-time and respond to them right from Slack.
• We don't check AppFollow every day. With that said, it's important for us to get daily and weekly reports from AppFollow about our ASO performance. You can easily check which reports you would like, how often, and where to in a matter of seconds.

Incentivized

• Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
• Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
• Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.

Incentivized

• Connecting with Zendesk and getting started can be a bit confusing.
• The interface can be hard for a new client to navigate.

Incentivized

• The daily query limit is sometimes frustrating.
• For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.

Incentivized

I am very happy with the program and their services.

Incentivized

Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.

Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.

Incentivized

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

Incentivized

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

Incentivized

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

Incentivized

We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.

Incentivized

• AppFollow helps to improve organic growth for the App Store and Google Play.
• AppFollow helps to measure organic traffic.

Incentivized

• Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
• Serpstat reporting has saved us time when delivering reports to clients
• Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
• Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO

Incentivized