Appier AIXON vs. Wildfire Interactive (Discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appier AIXON
Score 0.0 out of 10
N/A
AIXON, from Appier headquartered in Taipei, creates a 360-degree view of audiences by unifying data across all platforms like apps, websites and CRM, and enriches audience profiles with Appier’s cross-screen technology.N/A
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
Pricing
Appier AIXONWildfire Interactive (Discontinued)
Editions & Modules
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Offerings
Pricing Offerings
Appier AIXONWildfire Interactive (Discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Appier AIXONWildfire Interactive (Discontinued)
User Ratings
Appier AIXONWildfire Interactive (Discontinued)
Likelihood to Recommend
-
(0 ratings)
2.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.5
(0 ratings)
Online Training
-
(0 ratings)
8.5
(0 ratings)
Implementation Rating
-
(0 ratings)
8.5
(0 ratings)
User Testimonials
Appier AIXONWildfire Interactive (Discontinued)
Likelihood to Recommend
No answers on this topic
The transition to Google has been painful - key contacts are no longer available.
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Pros
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  • Content scheduling on FB, TW, and PIN
  • Social media management
  • Basic analytics of post engagmemt
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Cons
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  • The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
  • In its self-service mode, the product lacks some essential features like mandatory likes and white label.
  • Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.
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Likelihood to Renew
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Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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Usability
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Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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Reliability and Availability
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I have never been kicked out of Wildfire service. Always up and running.
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Performance
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Easy to perform tasks and quick to upload changes to your promotions.
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Support Rating
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Phone and email support were always available to us when we needed it.
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Online Training
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Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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Implementation Rating
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Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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Alternatives Considered
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Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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Return on Investment
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  • Our TOS and engagement with our fans increased when implementing this.
  • Social metrics Wildfire provided for the different brands allowed sales opportunity to increase social worth and ultimately increase cost on advertising initiatives.
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ScreenShots