TrustRadius

Appier CrossX vs. Magnite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appier CrossX
Score 0.0 out of 10
N/A
Appier CrossX is a prediction-driven advertising platform. It is presented as a user acquisition and re-engagement platform that predicts the highest lifetime value users by leveraging deep learning technology. Instead of costly and time-consuming manual A/B testing, it uses AI to acquire valuable users with a predictable ROI.N/A
Magnite
Score 9.0 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
Pricing
Appier CrossXMagnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Appier CrossXMagnite
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Appier CrossXMagnite
Considered Both Products
Appier CrossX

No answer on this topic

Magnite
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Chose Magnite
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has …
Verified User
Anonymous
Chose Magnite
Rubicon had superior client services and monetization techniques.
Features
Appier CrossXMagnite
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Appier CrossX
-
Ratings
Magnite
7.5
Ratings
2% above category average
Data Transfer00 Ratings7.00 Ratings
DSP integration00 Ratings8.00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Appier CrossX
-
Ratings
Magnite
8.0
Ratings
3% above category average
Ad campaign creation00 Ratings8.00 Ratings
Ad deployment00 Ratings8.00 Ratings
Display advertising00 Ratings8.00 Ratings
Ad display and retargeting segmentation00 Ratings8.00 Ratings
Sequence targeting00 Ratings8.00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Appier CrossX
-
Ratings
Magnite
7.3
Ratings
6% below category average
Ad dashboards00 Ratings8.00 Ratings
Ad performance reports00 Ratings7.00 Ratings
Ad conversion tracking00 Ratings7.00 Ratings
Ad attribution reporting00 Ratings8.00 Ratings
Cross-channel ad management00 Ratings8.00 Ratings
Ad forecasting and optimization00 Ratings6.00 Ratings
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Appier CrossXMagnite
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The Trade Desk
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Appier CrossXMagnite
Likelihood to Recommend
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Appier CrossXMagnite
Likelihood to Recommend
No answers on this topic
Rubicon Project is super appropriate for Publisher monetization. They excel as a supply side partner. Rubicon Project is less appropriate for Advertising buying tools. Their demand side tools have a way to go for development.
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
  • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
Verified User
Anonymous
Read full review
Cons
No answers on this topic
  • If possible to update the reporting to have less delay time on the data.
  • The reporting portal cuts off the bid request data after a period of time.
  • The UI seems to be a bit slower lately.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Alternatives Considered
No answers on this topic
  • Rubicon Project's deal creation is very simple and fast so multiple deals can be simply created instantly.
  • Rubicon Project's customer service is helpful and very responsive so issues usually get fixed instantly.
  • Rubicon Project's reporting portal is easy to use and has multiple metrics which allow you to have a detailed report.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
Return on Investment
No answers on this topic
  • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
  • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
HN
Hieu Nguyen
Programmatic Ad Operations coordinator
Read full review
ScreenShots