Apple Business Essentials vs. Google Workspace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apple Business Essentials
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Apple Business Essentials is a subscription service that brings together device management, 24/7 support, and cloud storage. It enables small business to manage every iPhone, iPad, Mac, and Apple TVs throughout the business.
$8.25
per device, per month
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per user/per month
Pricing
Apple Business EssentialsGoogle Workspace
Editions & Modules
Fleetsmith Managed
$8.25
per device, per month
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apple Business EssentialsGoogle Workspace
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFree unlimited trial for up to 10 devices Device Intelligence free for unlimited devices iOS/tvOS devices free during beta period
More Pricing Information
Community Pulse
Apple Business EssentialsGoogle Workspace
Considered Both Products
Apple Business Essentials
Chose Apple Business Essentials
Like I mentioned earlier, Fleetsmith's ease of use is better than the others that I've had experience with (e.g. Addigy, JAMF). It's intuitive and it doesn't take a long time to get the basics down. The UI is great and it takes care of most of what I need it to do.
Chose Apple Business Essentials
JAMF Pro is more expensive and is not as user-friendly for organization-wide deployment.
Chose Apple Business Essentials
For the sake of transparency, Fleetsmith is MUCH cheaper which is why we went with it in the first place.
Chose Apple Business Essentials
By far the most intuitive and seamless experience to get set up with pricing that scales for our organization's needs.
Chose Apple Business Essentials
The primary products we checked out were Mosyle, JAMF, and SimpleMDM. In the end it really came down to the simplicity of our needs and the simplicity of Fleetsmith's approach being in tight harmony. We kicked the tires, hard, for about a month and then dove all the way in.
Chose Apple Business Essentials
We have tested Cisco Meraki, but the UI is so chaotic. It is not easy to find the function at one go as we need to take time to explore the navigation. The configured device at times gives a false alert. Device enrolment is not straightforward. The licensing fees are slightly …
Chose Apple Business Essentials
Our decision was made some time ago so I don't remember all the details but we went with Fleetsmith originally on a recommendation.

One major influence was the direct and no-effort integration into our G Suite account for ease of management and tying back to our organisation …
Chose Apple Business Essentials
Figuring out how to package apps for Jamf Now was super complicated. Fleetsmith is like using an app store.
Chose Apple Business Essentials
I view Jamf as the leader for mac. Airwatch does mac and pc. If Fleetsmith worked on PC, I think it would put it over the top.
Chose Apple Business Essentials
Jamf seems much more dependent upon a dedicated IT staff to configure and support it; I chose Fleetsmith because to a much greater extent it “just works” out of the box. To my mind, the value proposition is that it comes as close as possible to eliminate the need for IT staff …
Chose Apple Business Essentials
Fleetsmith is very cost-effective and scales from startup to mid-size business much more easily. Fleetsmith can be setup by a team-member or CEO without needing engineering help, and certainly not a dedicated IT admin.
Chose Apple Business Essentials
I include Samsung Knox as a competitor in this field because you can have a similar setup with any Samsung devices purchased through a reseller as well. We have gone down this route for a few devices that have needed to be Android and the difference between the two platforms is …
Google Workspace
Chose Google Workspace
I've used Microsoft Teams (and sometimes still do for client projects with Teams being the client's workspace), but I find it to be a difficult and cumbersome work environment to manage and navigate.
Chose Google Workspace
Google Workspace offers many more collaboration tools then the Microsoft products. Although the Microsoft products are familiar to so many people, picking up The Google suite of tools is easy. Google also allows us to truly be in the cloud and work from any device from …
Chose Google Workspace
never looked at anyone else - we knew Google Workspace was right for us!
Chose Google Workspace
We used before on my previous role Microsoft teams where you can only casually exchange messages, but Google Workspace allows me to access all the applications that I need in just once access without closing the window that I'm currently working on and it can be used to email …
Chose Google Workspace
I find Workspace easier to use and manage, better security, and the gmail interface and features is way better. Plus 3rd party integrations. Support sucks though from my experience. Most other email solutions do not enforce authentication and domain alignment or have MFA, which …
Chose Google Workspace
It is like a one stop shop for all the software needed at work. Easy to create an account and easy to access.
Chose Google Workspace
Google Workspace huge advantage is the interface that everyone is familiar with (from using personal Google services). Also, the administration panel is straightforward and easy to use - does not require expert tech knowledge to move around. As a result, it is a perfect tool …
Chose Google Workspace
Simpler onboarding and most used tool by SMEs
Chose Google Workspace
Google Workspace is your all in one go-to tool. No other product offers the versatility and a large selection of tools like Google workspace does. Gmail is incredibly faster than any other email client available out there, and some tools like Google Spreadsheets have replaced …
Chose Google Workspace
Though Microsoft offers some great ideas to help you better your work, I believe Google tops Microsoft in the area of office applications. Google mail, Google Sheets, Google forms, Google Docs, Google Calendar, Google Drive, and Google Video Meetings are easy to use to …
Chose Google Workspace
Google Drive blows Dropbox out of the water by making its shared assets accessible without requiring app installs and paid subscriptions for outside users. The speed at which it handles all of your stored assets makes it advantageous for demanding projects in the music and film …
Chose Google Workspace
Google Workspace's web-based word processing apps are much more robust than Microsoft's equivalent. For example, multiple users working on a single google docs document will very rarely run into issues with synching or continuity, whereas Microsoft's online Word is not as …
Chose Google Workspace
Slack has more IT functional integrations that Google Chat/Spaces at this time. It is being used in more of a "shadow IT" configuration currently with a limited set of paid licenses. Facebook for business was missing key integrations and with Google Spaces/Currents, it was …
Chose Google Workspace
Google Workspace is a formidable opponent to Microsoft 365. It provides all of the solutions that 365 does, but does it with more finesse. I find it easier to navigate Google Workspace than I do 365, especially when comparing Google Drive to Microsoft OneDrive. Google Drive is …
Chose Google Workspace
I've used Office 365 in the past, along with some of Zoho's tools, and none of them have delivered the experience that I get from Google Workspace. Office 365 was slow and cumbersome when I evaluated it, and the interoperability of Google apps far surpasses that which I can get …
Chose Google Workspace
There are lots of things that Microsoft 365 does better than Workspace. The problem is that I am stuck in the Google world. It would take way too much time and energy to change platforms. There are lots of other options to choose from but none of them are perfect. Workspace is …
Chose Google Workspace
The tools are similar, however, in Excel and Sheets specifically, Microsoft is much more useful in transforming and manipulating a lot of data.
Chose Google Workspace
From an ease of use standpoint, Google Workspace is far simpler and easier to use. It offers what we need where Office offers too much of each app/service adding complexity over convenience. Our prior use of Office and even some occasional use of 365 just as a backup is often …
Chose Google Workspace
I believe Google tops Microsoft in all areas EXCEPT the office applications. I prefer Gmail, Drive, and Google Video Meetings to Outlook, OneDrive, and Teams meetings, but that could just be me. In my experience, it has been easier to use these applications without much trouble …
Chose Google Workspace
We previously used Zoho Suite free tier. Deliverability was good and their spam protection was almost as good as Google's. The one drawback to Zoho was the inability to host more than one domain. Zoho's paid tier is cheaper than Google's, but [I feel] you don't get the same …
Chose Google Workspace
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. …
Chose Google Workspace
Microsoft Office 365 - I like Google better because of the overall usability and simpler interface. This was made most apparent for me when I compared the calendars - Outlook calendar is not as user friendly as Google. Google makes navigation, events, reminders etc. easier to …
Chose Google Workspace
Google Workspace is far superior to any email client or storage system on the market. Google Workspace combines everything good about each of these other services and then adds some additional features to make it the best all around productivity system out there. The best part …
Chose Google Workspace
They are different. Over the years, one has had better support than the other. Google support is good, there have been times Microsoft support was awful, and times when it was significantly better. For me, Outlook is just a drain on resources. Word is that my primary word …
Chose Google Workspace
We decided to use Google Workspace [(formerly G Suite)] because of the breadth of services offered, no need to purchase or manage a large corporate infrastructure to run all the services, it is extremely easy to get up and running in a matter of minutes, and the cost of service …
Best Alternatives
Apple Business EssentialsGoogle Workspace
Small Businesses
NinjaOne
NinjaOne
Score 9.0 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Medium-sized Companies
Cisco Meraki SM
Cisco Meraki SM
Score 9.8 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Enterprises
Cisco Meraki SM
Cisco Meraki SM
Score 9.8 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apple Business EssentialsGoogle Workspace
Likelihood to Recommend
8.1
(0 ratings)
9.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
8.5
(0 ratings)
9.5
(0 ratings)
Support Rating
8.8
(0 ratings)
2.2
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Apple Business EssentialsGoogle Workspace
Likelihood to Recommend
Fleetsmith is well suited for companies with a lot of Macs, Mac minis, Apple tvs, etc., that are all over the place (different offices, states, countries, floors, remote employees, etc). It makes the management of these central where it would be almost impossible otherwise.
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Since our company is structured around Google Workspace at the moment, it is well suited for our entire workflow. I do have concerns though, for when it comes time for our company to have our own intranet built and how well the data migration will be from Google Workspace to that intranet that gets built.
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Pros
  • Fleetsmith does a great job of being unobtrusive on managed devices. After initial deployment, one might never know it’s there except when it prompts to enforce a software update.
  • Fleetsmith has sensible defaults and relatively few decisions for the administrator to make; for most applications and configurations, it’s sufficient to enforce a minimum version. For more complex use cases, I suggest falling back on Fleetsmith’s ability to install tools such as Puppet and run arbitrary shell commands.
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  • It's terrific to have a suite of products that is built to work together, rather than having to piece tools together.
  • The email and calendar are the tools I use most often together. I use Gmail through Apple Mail rather than in the browser, and it works great. Also really easy to access and use my calendar.
  • I use the other suite of features both for my own company internally and to share files with clients. Super easy to use and share.
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Cons
  • We were told that this was in the works and it would be implemented at the beginning of the year 2019. That has still not happened and whenever we ask about this functionality we cannot get a good answer.
  • Management of devices that are already in the field—we were told that in order to use Fleetsmith as we would like (pushing apps to devices) we would have to get each device and set them up from a Mac.
  • Integration with Windows.
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  • A single Google Workspace user should be able to have more than one Google Voice phone number (ideally)
  • At times, Google Meet seems a little clumsy (but I think they're about to address that with the new release...It may or may not be better. Who knows? :))
  • Some screen layouts are a tad clumsy, but they are sufficiently malleable that once one gets the hang of it, one can customize the environment quite a bit.
  • A viable (for small business), relatively-inexpensive, virtual desktop that would include/could include a Windows license or, at least close-to-perfect emulation.
  • It would be great if there was accommodation for those who send out a great deal of mail in a given day. Not everyone who does that is a spammer. Although, by Google standards, and relative to some others, Google allows for sending out a good bit of mail, for those who do mass volumes and would prefer not to have their own mail server, it would be good if Google could find a way to accommodate them.
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Likelihood to Renew
No answers on this topic
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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Usability
It's very simple to use. Sometimes a little too simple, so it can be tempting to fiddle around or tweaks settings that might have annoying downstream impacts. But it's easy to rollback or disable changes anyway. My only wish is that each option set should have its own deeper explanation about the impact of the options on real-world users or security concerns.
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On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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Support Rating
Fantastic support. I have had a few queries on how to go about doing things in the best way and the support at Fleetsmith was always very quick to reply and with excellent advice and detail to solve the problem and lead is into our best use of their product.
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I have not had to use much support for G Suite, but I imagine it would be a great service, as is everything else that Google provides. I've searched for questions through the help center, and that was easy to use and easy to find. I'm sure I would have no complaints.
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Implementation Rating
No answers on this topic
nothing to say
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Alternatives Considered
I include Samsung Knox as a competitor in this field because you can have a similar setup with any Samsung devices purchased through a reseller as well. We have gone down this route for a few devices that have needed to be Android and the difference between the two platforms is night-and-day. Apple Business Essentials Manager is much easier to use and manage.
Read full review
We selected Google Workspace for it's ease of use and clean UI. Microsoft Office granted does have a lot of features and may be more advanced in certain areas (Excel vs sheets), however for the range of functions we need, google workspace provided the necessary features for an affordable price. In particular Outlook compared to Gmail is more outdated and clunky, and I have found more issues with Outlook's deliverability in the past than I do with Gmail. Meet is also much more modern and clean, with useful features like record and Gemini that feel much cleaner than Teams. I have also found that inviting external users (ones that don't use the same workspace as you) is much easier through google meet than teams calls. Drive also has a much cleaner UI, and easier to adopt than OneDrive.
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Return on Investment
  • Lesser cost for managing device, instead of getting more manpower to do it manually.
  • Lesser security threats (which will cause financial damage) as all devices are configured according the the company security policies, such as firewalls, media management, app security updates.
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  • Google Workspace costs us a little more, but our inboxes are safer for it.
  • Our email deliverability has improved significantly. No more lost or bounced emails with our invoices attached. Workspace helps us get paid!
  • Our support requests for undelivered email has disappeared.
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ScreenShots