Apple iAd vs. AppLovin MAX

For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. Donations are key to our foundation, as this is our only source of revenue.

Incentivized

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.

Incentivized

• Animations with great performance
• Better integration with Apple ads platform
• The workflow is really straightforward and the learning curve is basic

Incentivized

• Lightweight SDK with waterfall setup
• Large support for every ad format possible
• Great display of analytics
• Amazing support team

• There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience.
• The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform.
• More functionality in the initial banners could've resulted in increased engagement.

Incentivized

• Their take rate is not transparent, its unclear the margin percentage.
• Not a lot of premium publishers on the platfrom, mostly gaming.
• Discrepancies keep arising between impressions served and billing numbers.

Incentivized

MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.

Incentivized

MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.

Incentivized

In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed

Incentivized

We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.

• Ease of scaling the campaigns
• High retention rate
• high LTV of the users

Incentivized

• CPMs are low, which translate into good CPAs and more budgets.
• Possibility of rebate programs for big volumes can also increase ROI.
• Lack of clarity on billing numbers reduces profitability for a few months.

Incentivized