Apple iAd vs. Bidease

For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. Donations are key to our foundation, as this is our only source of revenue.

Incentivized

If you need reliable and proactive partner to acquire quality traffic, Bidease is a great choice.

• Animations with great performance
• Better integration with Apple ads platform
• The workflow is really straightforward and the learning curve is basic

Incentivized

• There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience.
• The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform.
• More functionality in the initial banners could've resulted in increased engagement.

Incentivized

In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed

Incentivized

It's definitely their proactive approach as it’s really important to be on the same wavelength as a collaborating partner. They did great business research to understand how things works, then came up with the user acquisition strategy. They then conducted several tests to find the right channels before beginning the user acquisition process.

• Ease of scaling the campaigns
• High retention rate
• high LTV of the users

Incentivized