Apple iAd vs. Chartboost

For our organization, we use Apple iAd to facilitate traffic to our appeals for donations for the foundation. This allows ad-based applications on the iOS store to show our ad and refer people to our website, which helps our set and drives up traffic. Donations are key to our foundation, as this is our only source of revenue.

Incentivized

Chartboost is a powerful advertising platform, ideal for game app advertisers and publishers to help them better monetize their app.

Incentivized

• Animations with great performance
• Better integration with Apple ads platform
• The workflow is really straightforward and the learning curve is basic

Incentivized

• It is completely easy to set up and use.
• Create advertising and campaigns.
• simple interface.
• customizable.
• Ads can be used for cross-selling.

Incentivized

• There were certain features of the mobile devices we weren't able to access, such as vibration, which could've enhanced the overall user experience.
• The development process could've been more streamlined for creatives and marketers not intimately familiar with the platform.
• More functionality in the initial banners could've resulted in increased engagement.

Incentivized

• It is a very effective platform at low cost.

Incentivized

In some instances, we developed an experience for AdMob simultaneously with our iAd experience, working with both teams on a daily basis. While the Google team was skilled, receptive and helpful, Apple device functionality was broader and thus allowed for a little more imagination in bringing intuitive relevance to the creative content we developed

Incentivized

Chartboost is a mobile-only advertising platform that focuses on gamers. Game publishers choose Chartboost to keep track of their user base.

Incentivized

• Ease of scaling the campaigns
• High retention rate
• high LTV of the users

Incentivized

• Gives publishers access to a broad gaming audience.
• It is a platform that focuses on gamers.
• Allows easy setup of ads and campaigns.
• Chartboost allows you to control ads.

Incentivized