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Adjust by AppLovin vs. AppsFlyer

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adjust

    Score9 out of 10
    N/AAdjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…N/A

    AppsFlyer

    Score6.3 out of 10
    N/AAppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

    $0

    Pricing
    AdjustAppsFlyer
    Editions & Modules
    No answers on this topic
    Growth
    per conversion
    Zero
    Free Forever
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    AdjustAppsFlyer
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    AdjustAppsFlyer
    Considered Both Products
    AppLovin
    Chose Adjust
    I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics.
    Incentivized
    Chose Adjust
    - Adjust Attribution is easily better than AppsFlyer. Adjust Attribution since it includes both mobile site and Desktop tracking
    Incentivized
    Chose Adjust
    Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then …
    Incentivized
    Chose Adjust
    We use a lot of platforms and I would say adjust is on the higher tier- but still not the most user friendly
    Incentivized
    Chose Adjust
    Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution …
    Incentivized
    AppsFlyer
    Chose AppsFlyer
    To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not …
    Incentivized
    Chose AppsFlyer
    AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically …
    Incentivized
    Chose AppsFlyer
    It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie …
    Incentivized
    Chose AppsFlyer
    AppsFlyer has a very good user interface, and very easy to set up.
    Incentivized
    Chose AppsFlyer
    We read the software was in the higher tier of all used.
    Incentivized
    Chose AppsFlyer
    AppsFlyer has the best fraud identifications against other attribution platforms out there. The dashboard layouts are easily one of the easiest ones to use.
    Incentivized
    Chose AppsFlyer
    Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud.
    Incentivized
    Chose AppsFlyer
    The company selected AppsFlyer. I guess AppsFlyer offered the best deal.
    Incentivized
    Chose AppsFlyer
    I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen.
    Incentivized
    Chose AppsFlyer
    AF is better than Adjust for the features, the partner integration, the usability, the UI of the platform.
    Incentivized
    Chose AppsFlyer
    In my previous company I tested both Adjust and Branch, but always came back to AppsFlyer. It's easy to use, great support, very visual (which I prefer over Adjust and such) and the various tools such as 360 and audiences that are top notch.
    Incentivized
    Chose AppsFlyer
    In my use, the client decided to use it (I'm agnostic), but local support and complete range of tools could be decision maker.
    Incentivized
    Chose AppsFlyer
    - Better UI
    - Easier Integration
    - Better Reporting
    Incentivized
    Chose AppsFlyer
    We felt that AppsFlyer was more straight forward with the data they provided and there was a trust formed when dealing with our reps that just wasn't there with AppLovin or Adjust. We also felt we had more flexibility when integrating AppsFlyer.
    Incentivized
    Chose AppsFlyer
    Both were entirely bad, especially Kochava. Poor CSM support and very little attention given to their clients. We use Firebase for all other in-app analytics and measuring the success rate of any given feature.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    AdjustAppsFlyer
    Likelihood to Recommend
    7.9
    (6 ratings)
    7.9
    (46 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    6.7
    (2 ratings)
    Support Rating
    6.0
    (1 ratings)
    6.0
    (3 ratings)