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AppLovin Exchange (ALX) vs. AppLovin MAX

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppLovin Exchange (ALX)

    Score6.9 out of 10
    N/AAppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A

    AppLovin MAX

    Score8.9 out of 10
    N/AMoPub was a mobile ad server owned by Twitter since the September 2013 acquisition, acquired by AppLovin, and now part of the MAX mediation platform. MAX gives users a diverse set of auctions for supply.N/A
    Pricing
    AppLovin Exchange (ALX)AppLovin MAX
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    AppLovin Exchange (ALX)AppLovin MAX
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AppLovin Exchange (ALX)AppLovin MAX
    Considered Both Products
    AppLovin
    Chose AppLovin Exchange (ALX)
    Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and …
    Incentivized
    Chose AppLovin Exchange (ALX)
    AppLovin has focused and put resources into the gaming vertical. They have found a niche space where they can dominate the marken and they have been investing in it to become the market leaders. Contrary to other ad tech players that want to be in every market, they have …
    Incentivized
    Chose AppLovin Exchange (ALX)
    AppLovin is more focused on high impact formats instead of other exchanges that are more focused on banners and standard sizes. Also, their fraud controls are much more strict, which is a great advantage.
    Incentivized
    AppLovin
    Chose AppLovin MAX
    MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
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    Happy with the feature set
    No answers on this topic
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    Lived up to sales and marketing promises
    No answers on this topic
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    Implementation went as expected
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    User Ratings
    AppLovin Exchange (ALX)AppLovin MAX
    Likelihood to Recommend
    8.0
    (4 ratings)
    5.0
    (3 ratings)
    Usability
    8.0
    (1 ratings)
    8.0
    (1 ratings)
    Support Rating
    6.8
    (2 ratings)
    8.0
    (2 ratings)