AppLovin Exchange (ALX) vs. Chartboost

AppLovin is a great app if you are trying to grow your business and want to expand into mobile gaming or the mobile industry in general. It is less appropriate for a business that wants to set up a traditional store and not grow into the mobile gaming industry. This app is very popular in the gaming industry as it boasts over 300 million users as of June 2022.

Incentivized

Chartboost is a powerful advertising platform, ideal for game app advertisers and publishers to help them better monetize their app.

Incentivized

• Very good quality. Their CTRs are above average.
• Great support team, very personable and helpful
• Exclusive publishers, mostly on the gaming category

Incentivized

• It is completely easy to set up and use.
• Create advertising and campaigns.
• simple interface.
• customizable.
• Ads can be used for cross-selling.

Incentivized

• Support team takes a lot of time to answer
• Not a lot banner inventory
• Really high CPM prices on the platform

Incentivized

• It is a very effective platform at low cost.

Incentivized

AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

Incentivized

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

Incentivized

Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Incentivized

Chartboost is a mobile-only advertising platform that focuses on gamers. Game publishers choose Chartboost to keep track of their user base.

Incentivized

• We have seen good CPAs, increasing budgets and improving ROI.
• We have bid aggressively in most cases reducing our margin.
• Overall positive impact by allowing us to reach more users.

Incentivized

• Gives publishers access to a broad gaming audience.
• It is a platform that focuses on gamers.
• Allows easy setup of ads and campaigns.
• Chartboost allows you to control ads.

Incentivized