AppLovin Exchange (ALX) vs. InMobi

AppLovin is a great app if you are trying to grow your business and want to expand into mobile gaming or the mobile industry in general. It is less appropriate for a business that wants to set up a traditional store and not grow into the mobile gaming industry. This app is very popular in the gaming industry as it boasts over 300 million users as of June 2022.

Incentivized

InMobi provides a wide range of tools and services to help app developers like us flourish in a highly competitive market. We presently run various campaigns with them and also use their DSP and affiliate network to assist us to accomplish our internal goals. They give great insight into the performance of each campaign and strive to enhance performance each time, demonstrating a desire to achieve greater outcomes.

Incentivized

• Very good quality. Their CTRs are above average.
• Great support team, very personable and helpful
• Exclusive publishers, mostly on the gaming category

Incentivized

• Great provider of bringing in new users to mobile app
• Driving real users to the app without the fluff
• Understand and identify the target audience
• Acquire new, high value users, not just installs
• Maximize the use of each creative to showcase the app to the target audience

Incentivized

• Support team takes a lot of time to answer
• Not a lot banner inventory
• Really high CPM prices on the platform

Incentivized

• There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.

Incentivized

AppLovin has been a great partner for us. We have used them through our DSP and gotten great results with them. Their focus is on monetizing publishers' inventory and they could put more resources into their standalone service as an SSP to make sure DSPs can consider them strategic partners for the long term.

Incentivized

AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts

Incentivized

Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Incentivized

They offer reliable 24/7 technical support, covering technology issues, advice on inventory management, and media planning. They are one of the best mobile monetization platforms for Android and iOS developers who want to generate revenue from their apps. They also analyze and give suggestions on the implementation of advertising formats. InMobi selects the best matching advertisers.

Incentivized

• We have seen good CPAs, increasing budgets and improving ROI.
• We have bid aggressively in most cases reducing our margin.
• Overall positive impact by allowing us to reach more users.

Incentivized

• InMobi's ad delivery platform is unique.
• Allows you to create a discovery zone within applications. Ads are selected.
• They can be interacted with ads.
• It results in better offers and effective personalized ads.

Incentivized