AppNexus vs. Foundry ABM
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 AppNexus | Score9 out of 10 | N/A | AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3] | N/A |
 Foundry ABM | Score8.6 out of 10 | N/A | Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts. | N/A |
| AppNexus | Foundry ABM | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| AppNexus | Foundry ABM | ||||||||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Engagement |
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| Audience Segmentation & Targeting |
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| Intent Data |
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| ABM Integrations |
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| AppNexus | Foundry ABM | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 8.2 |
| Likelihood to Renew | 4.0 | 9.6 |
| Usability | 5.0 | 8.6 |
| Availability | 10.0 | 10.0 |
| Performance | 10.0 | 10.0 |
| Support Rating | 6.0 | 9.1 |
| Online Training | 2.0 | 10.0 |
| Implementation Rating | 5.0 | 8.6 |
| Configurability | 5.0 | - |
| Ease of integration | 5.0 | 10.0 |
| Product Scalability | 5.0 | 9.0 |
| Vendor post-sale | 6.0 | 10.0 |
| Vendor pre-sale | 4.0 | 10.0 |