AppNexus vs. Zedo

AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.

Incentivized

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.

Incentivized

• As per my experience they have strong support personnel. Solving the issues as and when required.
• We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
• They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.

• Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
• Post-campaign reporting.
• Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.

Incentivized

• Better visualization and dashboard will make it a perfect product.
• The product concept is hard to master. More video training in addition to the interactive training may help.
• More report templates will make my life easier since it takes time to build one.

Incentivized

• They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.

Incentivized

I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time

Because I think the interface is kind of confusing at the beginning and it confuses you a lot.

Incentivized

I've never had any problems with appnexus - the software is always available

Incentivized

Yes, everything works great in that sense

Incentivized

Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.

Incentivized

Online training are not user friendly and not easy to understand

Incentivized

Appnexus is less retargeting-focused than Criteo. Their solutions are more focused on building awareness and not so much on the bottom of the funnel and on conversions. Regarding MoPub, their focus is on mobile, and Appnexus, even though it has a very strong mobile set of solutions, is specialized on CTV and other media channels.

Incentivized

I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.

Incentivized

Because it's a great DSP but not the best

Incentivized

• After using AppNexus for our banner ads, which used to be a simple task became a complex one and we lost time building it out.
• After realizing there is no dedicated way to contact AppNexus for troubleshooting and exchanging many emails going into long threads we lost even more time.
• Our return on investment was poor with AppNexus due to the vastness of the platform and poor support experience limiting what we could do and losing time.

Incentivized

• At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.

Incentivized