AppsFlyer vs. Branch

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AppsFlyer	Score6.3 out of 10	N/A	AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.	$0
Branch	Score8.6 out of 10	N/A	Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.	N/A

Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

Community Pulse
Key User Insights
	AppsFlyer	Branch
Considered Both Products	AppsFlyer Evan Laird Chief Marketing Officer in Marketing at Dinely (Internet, 1-10 employees) Chose AppsFlyer The biggest problem with AppsFlyer is that there's no free tier. It's solely pay per install, which is nice for small teams and startups, but Branch.io is free up to a couple thousand to tens of thousands of MAU's! Branch also has features and benefits that AppsFlyer just … Incentivized Helpful?	Branch Metrics, Inc. Verified User Chose Branch AppsFlyer has a lot more of clients, and have a very good support team. Adjust on the other hand is loosing clients, and doesn't have a top level support. Nevertheless, Branch is a good platform that delivers good for the price. We still are more use to using AppsFlyer as it is … Incentivized Helpful? Verified User Chose Branch We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from … Incentivized Helpful? Prashant Mahajan Senior Lead Product Manager in Product Management at Tokopedia (Internet, 1001-5000 employees) Chose Branch Deep linking is better. AppsFlyer has more integrations. Incentivized Helpful? Verified User Chose Branch Branch offers more than any of these tools considered individually. Moreover, cost-wise, it is much more effective as well. Incentivized Helpful? Sam Lepak Head of Digital Marketing in Marketing at YachtLife (Internet, 11-50 employees) Chose Branch We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result … Incentivized Helpful?
	Would buy again
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	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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User Ratings
	AppsFlyer	Branch
Likelihood to Recommend	7.9 (46 ratings)	8.9 (15 ratings)
Likelihood to Renew	10.0 (1 ratings)	- (0 ratings)
Usability	6.7 (2 ratings)	10.0 (1 ratings)
Support Rating	6.0 (3 ratings)	9.0 (1 ratings)

AppsFlyer vs. Branch

AppsFlyer

Branch

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