AppsFlyer vs. Leanplum

AppsFlyer

AppsFlyer

122 Reviews and Ratings

Leanplum

Leanplum

11 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
AppsFlyer	Score 6.4 out of 10	N/A	AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.	$7 per conversion
Leanplum	Score 3.0 out of 10	N/A	Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.	N/A

Pricing

AppsFlyer

Leanplum

Editions & Modules

Growth: 7¢
per conversion
Zero: Free Forever
Enterprise: Contact sales team

No answers on this topic

Offerings

Pricing Offerings
AppsFlyer	Leanplum
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	AppsFlyer	Leanplum
Considered Both Products	AppsFlyer Verified User Anonymous Chose AppsFlyer Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not … Incentivized Helpful? Verified User Anonymous Chose AppsFlyer i have not used any other platforms Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer places attribution as its #1 priority vs. a secondary priority for other companies such as Branch. The pricing structure of AppsFlyer is also very reasonable compared with other attribution solutions. Additionally, AppsFlyer's global footprint allowed us to launch … Incentivized Helpful? Kathleen Lara Data Analyst Chose AppsFlyer AppsFlyer is better than Branch in terms of user experience. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer Branch Incentivized Helpful? Verified User Anonymous Chose AppsFlyer We preferred finding a third party that integrated with both Adobe Analytics and Google Analytics to provide flexibility in tools we chose to tracking our mobile apps. AppsFlyer also had the most affordable and transparent pricing than others we evaluated. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically … Incentivized Helpful? KE Kyle Ev Social Media Marketing Coordinator Chose AppsFlyer It's simply the best and easiest to use. Incentivized Helpful? Arfan Chaudhry Founder Chose AppsFlyer It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie … Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer has a very good user interface, and very easy to set up. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer We read the software was in the higher tier of all used. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AppsFlyer has the best fraud identifications against other attribution platforms out there. The dashboard layouts are easily one of the easiest ones to use. Incentivized Helpful? Nathan Levin Founder & CEO Chose AppsFlyer Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer App Annie, Apptopia and Kochava Incentivized Helpful? Verified User Anonymous Chose AppsFlyer The company selected AppsFlyer. I guess AppsFlyer offered the best deal. Incentivized Helpful? SP Shubham Pareek Senior Account Executive Chose AppsFlyer It's a one-stop solution for all our problems. Now we can focus on growing our apps and business. We are able to scale our business by managing our team bandwidth. The advance features like real-time data, and full-featured raw data reports are very helpful and time-saving. It … Incentivized Helpful? Rohit Asesh Deputy Manager - Digital Marketing Chose AppsFlyer Again, AppsFlyer has an edge over others because of its 1. easy to use interface 2. brilliantly researched modules 3. the kind of support they provide in term of knowledge base records and human support both 4. innovations and new module launches they come up with to keep you … Incentivized Helpful? Verified User Anonymous Chose AppsFlyer I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer AF is better than Adjust for the features, the partner integration, the usability, the UI of the platform. Incentivized Helpful? Michael Jessen Senior User Acquisition Specialist Chose AppsFlyer In my previous company I tested both Adjust and Branch, but always came back to AppsFlyer. It's easy to use, great support, very visual (which I prefer over Adjust and such) and the various tools such as 360 and audiences that are top notch. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer For the price and the usability. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer For mobile attribution, Appsflyer is the most recommended, as it provides easy integration to many advertisers and media partners. Incentivized Helpful? Rafael Grandizoli Gerente de Operações Chose AppsFlyer In my use, the client decided to use it (I'm agnostic), but local support and complete range of tools could be decision maker. Incentivized Helpful? Verified User Anonymous Chose AppsFlyer - Better UI - Easier Integration - Better Reporting Incentivized Helpful?	Leanplum Manjeet Singh Senior Manager - Engineering Chose Leanplum We evaluated Firebase for A/B experimentation but the kind of options provided by Leanplum were immense. Too many options for customization, defining user segments, variables, etc. Funnels and segment analysis on the tool Incentivized Helpful? Alec Dibble Founder Chose Leanplum I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the … Incentivized Helpful? Becky Jewell Laughton Director of Customer Happiness Chose Leanplum We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for … Incentivized Helpful? BORGET Sebastien Co-Founder and Chief Operations Officer Chose Leanplum We used other solutions like DeltaDNA, Flurry, etc., but Leanplum has been our preference overall, as it combines an all in one suite of marketing tools for in-game promotions. Incentivized Helpful? Matthew Guimond Sr. Quality Assurance Analyst Chose Leanplum I was not a part of making the decision to use Leanplum over its competitors. Incentivized Helpful?

Best Alternatives
	AppsFlyer	Leanplum
Small Businesses	Firebase Crashlytics Score 9.6 out of 10	OneSignal Score 8.0 out of 10
Medium-sized Companies	Firebase Crashlytics Score 9.6 out of 10	Flurry Analytics Score 9.0 out of 10
Enterprises	Firebase Crashlytics Score 9.6 out of 10	Flurry Analytics Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	AppsFlyer	Leanplum
Likelihood to Recommend	7.9 (0 ratings)	8.0 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	- (0 ratings)
Usability	6.8 (0 ratings)	- (0 ratings)
Support Rating	6.0 (0 ratings)	- (0 ratings)

User Testimonials
	AppsFlyer	Leanplum
Likelihood to Recommend	Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP. Incentivized Verified User Anonymous Read full review	Leanplum has been exciting for us to use. It's given us visibility into how our campaigns work, and most importantly, it's built with mobile apps and mobile delivery in mind. If you have a lot of content (blogs/emails) that needs to get delivered, and discrete customer segments, it's a good choice Incentivized Becky Jewell Laughton Director of Customer Happiness Read full review
Pros	Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links. Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile. The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with. Incentivized Verified User Anonymous Read full review	The ability to send out a message to all of the users of our application at one time without an update to the store version, is one of the best features of Leanplum. Targeting specific users and being able to tailor a message just for them. No need to send out a message to all users if the message does not apply to all users. The meta data tracking of Leanplum is also very powerful for determining how and where to target the correct users for your upcoming applications or features. Incentivized Matthew Guimond Sr. Quality Assurance Analyst Read full review
Cons	Supports download of only 200K rows of raw data for in-app events Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days Custom reports are limited. Need to download raw data for deeper analysis Cannot look into parameter level events without raw reports Incentivized Kaustubh Pande Senior Data Analyst Read full review	Variable sync issues on client Client integration seems easy but it's not very intuitive Multiple issues on iOS integration and SDK issues Cost is quite high Incentivized Manjeet Singh Senior Manager - Engineering Read full review
Likelihood to Renew	AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI) Incentivized Srikanth Bangalore Principal Software Engineer Read full review	No answers on this topic
Usability	The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated. Incentivized Paula Helin UA Manager Read full review	No answers on this topic
Support Rating	Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients. Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market. Incentivized Verified User Anonymous Read full review	I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider. Incentivized Alec Dibble Founder Read full review
Return on Investment	Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going. Allows us to stop spend on inventory that's not performing well to save money on those placements. Allows us to identify fraudulent inventory and get our money back from our traffic sources. Incentivized Nathan Levin Founder & CEO Read full review	Positive: 17% engagement increase as shown in this case study: https://www.leanplum.com/case-studies/push-notification-best-practices-pixowl/ Incentivized BORGET Sebastien Co-Founder and Chief Operations Officer Read full review
ScreenShots	AppsFlyer Screenshots