AppsFlyer vs. UXCam App Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppsFlyer
Score 6.4 out of 10
N/A
AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
$7
per conversion
UXCam App Analytics
Score 9.0 out of 10
N/A
UXCam promises a thorough qualitative analysis of your app - every session, every screen and every user. The vendor says key benefits and capabilities include: Use Session Analysis to test assumptions about your app’s most important features and pinpoint user experience issues right where they occur. Use Screen UX analysis to understand the impact of every screen and increase conversion. Use User Analysis to gain a deep understanding of…N/A
Pricing
AppsFlyerUXCam App Analytics
Editions & Modules
Growth
per conversion
Zero
Free Forever
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
AppsFlyerUXCam App Analytics
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppsFlyerUXCam App Analytics
User Ratings
AppsFlyerUXCam App Analytics
Likelihood to Recommend
7.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
6.8
(0 ratings)
-
(0 ratings)
Support Rating
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
AppsFlyerUXCam App Analytics
Likelihood to Recommend
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
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App is well suited for analyzing the customer behavior and flows. It helps in tracking the user funnel on the app. It can record the sessions so its helpful in qualitative research and analysis.

Secondly, it's very helpful in monitoring the performance of the app across different devices, analytics, etc. It helps in analyzing the frozen or crashed sessions.
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Pros
  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
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  • User flow mapping. It shows how users are navigating in the app.
  • App crashes
  • User session recordings
  • Segmentation on devices, OS versions, processors etc
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Cons
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
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  • Loading time is high due to which we have to wait a lot sometimes
  • In heatmaps, more properties can be added eg. User cohort, experiment id
  • Provide filters to easily check the recordings by screen and feature dropoffs
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Likelihood to Renew
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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No answers on this topic
Usability
The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
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No answers on this topic
Support Rating
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
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No answers on this topic
Alternatives Considered
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
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The pricing for UXCam App Analytics was promising and within our budgets. Reaching out to UXCam team was easy and within a week they presented the key features along with customisable pricing subscriptions we can opt for. The feedback around UXCam App Analytics was also positive as we checked from outside organisations. UXcam team also helped around integration with the tech team to make it swift.
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Return on Investment
  • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
  • Allows us to stop spend on inventory that's not performing well to save money on those placements.
  • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
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  • Improved conversions and funnels
  • Better user experience and NPS
  • Achieving our ambitious yearly targets well before year end
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ScreenShots

AppsFlyer Screenshots

Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.

UXCam App Analytics Screenshots

Screenshot of User Analysis