Apptopia vs. MixRank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apptopia
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Apptopia offers mobile app data and market intelligence in a web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Download, revenue, and usage estimates are available for every ranked app and publisher in the world. According to the vendor, Apptopia is unique in its ability to also offer SDK recognition and…
$79
month
MixRank
Score 6.5 out of 10
N/A
MixRank is a sales intelligence software solution offered by MixRank.N/A
Pricing
ApptopiaMixRank
Editions & Modules
Start Plan
$79
month
Engage Plan
$899
month
Grow Plan
$1,499
month
No answers on this topic
Offerings
Pricing Offerings
ApptopiaMixRank
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCustom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.
More Pricing Information
Community Pulse
ApptopiaMixRank
Features
ApptopiaMixRank
Prospecting
Comparison of Prospecting features of Product A and Product B
Apptopia
-
Ratings
MixRank
6.9
Ratings
11% below category average
Advanced search00 Ratings7.50 Ratings
Identification of new leads00 Ratings5.50 Ratings
List quality00 Ratings6.50 Ratings
List upload/download00 Ratings7.50 Ratings
Ideal customer targeting00 Ratings7.00 Ratings
Load time/data access00 Ratings7.50 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apptopia
-
Ratings
MixRank
5.8
Ratings
29% below category average
Contact information00 Ratings6.00 Ratings
Company information00 Ratings5.00 Ratings
Industry information00 Ratings6.50 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apptopia
-
Ratings
MixRank
6.3
Ratings
16% below category average
Lead qualification process00 Ratings6.00 Ratings
Smart lists and recommendations00 Ratings6.50 Ratings
Salesforce integration00 Ratings5.00 Ratings
Company/business profiles00 Ratings5.50 Ratings
Alerts and reminders00 Ratings8.50 Ratings
Data hygiene00 Ratings5.50 Ratings
Automatic data refresh00 Ratings6.50 Ratings
Tags00 Ratings6.50 Ratings
Filters and segmentation00 Ratings6.50 Ratings
User Ratings
ApptopiaMixRank
Likelihood to Recommend
6.7
(0 ratings)
6.5
(0 ratings)
User Testimonials
ApptopiaMixRank
Likelihood to Recommend
At first the platform was great although after a while we noticed lots of inconsistencies when we compared with other platforms and confirmed when speaking with publishers. The coverage for iOS was also not great. Overall the coverage was not sufficient. The UI was beautiful looking although if it's not accurate it is pointless.
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MixRank does a decent job at lead prospecting and allows users to pull a significant list quickly. Overall it is a decent product and I've used it at both of my prior companies. It is best suited for sales teams or account management teams trying to find emails or prospects and determine which platforms they are using in order to make sales calls more focus and relevant.
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Pros
  • Apptopia not only allows you to see what technologies are being used in an app, but also when an technology is removed, inactive or installed.
  • You can create alerts to help you stay on top of changes in the market, SDK, revenue, user base and more.
  • The benefits of working with an SMB company is you get their full attention at any point in the customer lifecycle. Early on to our usage of Apptopia we had the Chief Product Officer getting on calls and video shares with us to hear our feedback, ask for suggestions and to showcase new/upcoming features. They have excellent customer support and are constantly updating and adding to their already amazing product.
  • The employees that work there are very receptive and helpful as well. I was reviewing another tool for my company to use and noticed one of their managers had left a review about the given tool. I personally reached out to her asking for her opinion and feedback before buying and she responded within a day.
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  • Easy to use UI
  • Has a pretty good range of support for iOS, Android and mobile web.
  • Lists are easy to pull
  • Good customer support.
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Cons
  • very inaccurate in my team's experience.
  • the beautiful traffic map breakdown was also very inaccurate
  • Needs more app coverage. Did not have information for alot of large publishers we are looking to contact.
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  • The interface is not as user friendly as other platforms.
  • Contact information can be off with regards to smaller indie publishers/developers.
  • I would like to edit the information that is provided in CSV reports.
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Alternatives Considered
We initially went to Datanyze for email hunting and list building. As we learned more about the feature they offer we realized their data was not as accurate as we needed. During our evaluation of the product there were lots of promises of Beta features or things in the future and not a ton of focus or confidence in what they offered currently. We did leverage and benefit from Datanyze for a decent amount of time, but when we evaluated a side by side comparison, Apptopia came out on top. Datanyze is a little different where they can pull lists of contacts, but at the end of the day we saw App data more important than those lists
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Mixrank has the ability to search the Apple Appstore for different SDKs however, Datanyze does not have this same ability. The ability to deliver granular searches easily, played a key role in our decision to choose Mixrank. Where Mixrank lacks is the email verification that Datanyze provides
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Return on Investment
  • Apptopia gave our sales team insight on growing apps and mobile SDK information.
  • We did not see an adequate ROI with regards to Apptopia. The data was not accurate enough to move forward with the partnership.
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  • It gave us the ability to target the right organizations for our business
  • Gave clear insights on competitors in the mobile Ad Tech Space
  • Gave us lists of potential customers at scale.
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ScreenShots

Apptopia Screenshots

Screenshot of Apptopia provides download, revenue, and usage estimates for every ranked app and publisher in the world.Screenshot of The Top New Apps report shows the best performing apps released within the last 30 days. Other reports include the breakout predictor and surge report.Screenshot of Publisher portfolio pages show performance metrics for every app in the portfolio, category penetration, and relevant contact details.Screenshot of Store category analysis ranks categories by downloads, revenue, and submissions. Details also include top apps and publishers in the category and analysis of category competitiveness.Screenshot of Real-time SDK recognition shows when SDKs are installed and uninstalled in every app. View the SDK vendor's page to see their category penetration and recent installs and uninstalls.