Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo Platform
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MediaValet
Score 9.1 out of 10
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MediaValet’s Digital Asset Management platform makes enterprise digital libraries accessible, discoverable, and shareable to the organization's entire ecosystem – globally.
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Pricing
Aprimo
MediaValet
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aprimo
MediaValet
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
For digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
Monday.com offers a very intuitive and user-friendly UX which is proving very helpful to business units who only need a very simple PM tool. Monday.com falls down when deep workflow functionality is needed.
Aprimo is ranked as a market leader for both digital asset management and work/productivity management software and has a large roster of marquee customers who are satisfied and successful with Aprimo.
Bynder was simpler and lower cost, but Aprimo offered more advanced functionality, better integration potential, faster implementation, more customization, and better levels of support, which our business required.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires …
Asset sharing and organization is better, more user friendly, and more appealing within MediaValet. The layout and flexibility give these portals a much more professional look and feel. Both internally and externally we have appreciated the output of these specific portals much …
They really are very different platforms. MediaValet offers much more control over who has access to files and how they are downloaded, as well as offering conversions of some files such as JPEG to PNG or TIFF. Also, through user profiles, you can grant access to a specific …
1. Business file systems - this ends up being based on the logic of whomever first set it up, and is typically not very flexible, and terrible search capabilities. 2. Teams - a little better than above due to some control of access, but still painful searching process. 3. Custom …
I think MediaValet far exceeds the ability of Dropbox Business in many instances - - It offers a better search engine. You can find more easily searchable files without having to actually re-name individual files. It offers multi-segmentation. Files can sit across several …
I've had extensive experience using the proprietary DAM system built for General Motors to manage their image and creative assets. While a number of years have passed, MediaValet offers all of the features and more as technology has rapidly evolved with additional capabilities …
I have used asset management systems based in on-premise storage such as Drobos or other raid systems and web-based DAMs, such as Canto which are more comparable to how MediaValet works on a cloud-based system. Nothing beats MediaValet in reliability, ease of use, and customer …
I'd used one with another company called MediaBank which had been very difficult to use—to the point where I was wary of using a D.A.M. Have been pleasantly surprised with MediaValet after that first exposure to D.A.M. systems.
I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
MediaValet is an exceptional tool for our end users. We upload the images and they find them. Most often with great ease. Had we known how many images we would be adding, and our different audiences from the start, we might have set up our file structure a little differently.
Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
Replace an old version of an asset with a newer one without having to check-out, then check-in
Sharing an asset or a set of assets via a share link -- would be great to generate shorter, dynamic URLs for sharing as opposed to the longer string URLs it currently generates
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
The product is the best we've seen. Others on staff who use our partner's DAMs have commented that our Media Valet DAM is far and away the best they've seen. I can't say enough about Media Valet's customer service. It has been consistently helpful, quick to respond and very reliable.
Some of the workflows are complex - that's more a function of internal processes - but managing them and getting them to a place the users 'understand' can be challenging. The more usual DAM features and benefits are a much easier 'sell' from a change management perspective.
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.
They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.
Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.
I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.
We evaluated Epsilon, but they were too expensive and don’t compete on price.
We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.
We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
They really are very different platforms. MediaValet offers much more control over who has access to files and how they are downloaded, as well as offering conversions of some files such as JPEG to PNG or TIFF. Also, through user profiles, you can grant access to a specific path to some users and not others, so it has a lot of customization. The other platforms are just for storage and sharing but there is no user control.
