Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo Platform
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Optimizely Content Marketing Platform
Score 7.1 out of 10
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Optimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.
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Pricing
Aprimo
Optimizely Content Marketing Platform
Editions & Modules
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No answers on this topic
Offerings
Pricing Offerings
Aprimo
Optimizely Content Marketing Platform
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
Optional
Additional Details
For digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
Monday.com offers a very intuitive and user-friendly UX which is proving very helpful to business units who only need a very simple PM tool. Monday.com falls down when deep workflow functionality is needed.
Aprimo is ranked as a market leader for both digital asset management and work/productivity management software and has a large roster of marquee customers who are satisfied and successful with Aprimo.
Bynder was simpler and lower cost, but Aprimo offered more advanced functionality, better integration potential, faster implementation, more customization, and better levels of support, which our business required.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires …
Cheaper, and it has its own location finder tool, promotion codes can also be set up directly in Optimizely Content Marketing Platform as it also has an e-commerce setting. Redirections can be managed within Optimizely Content Marketing Platform, as well as vanity URLs or short …
We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically.
Optimizely Content Marketing Platform is continually developed and improving and is part of the larger suite of Optimizely products. Kapost has not been competitive since they were acquired by Upland.
Optimizely Content Marketing Platform is better for shared content development and approval processing. It provides better transparency and history for a specific piece of content than Asana, Trello and Smartsheet, though it competes closely with Monday in this regard. The …
I think both of them are great tools but we saw ourselves performing efficiently and with a great turn around time with Optimizely Content Marketing Platform. I have also used the other tool for a very brief time so was unable to explore the features completely to evaluate. …
Ultimately I think Monday.com with canva works a bit better for our organization. It is more versatile. I enjoy being able to use forms from outside sources. Canva is very versatile in images and design. Hootsuite works well for posting to multiple social accounts but recently …
Optimizely Content Marketing Platform allows users to perform A/B testing for their marketing campaigns which isn't available in Hubspot and Sprinklr. This helps to gather valuable data and insights on what works best in their campaigns and what doesn't. Optimizely Content …
CMP is purpose built for content creation and delivery, not a general-purpose or developer platform hacked to manage content development. This specificity helps to assure users are focused on the purpose of the platform as well as the embedded tools to assure the work is done …
The other digital asset management platforms did not offer a task collaboration feature at the time. The other task management platforms do not offer digital asset management. Both were truly needed for our business.
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key …
We find Optimizely CMP easy to use so bringing someone new on to the tool is quick. We also appreciate how Optimizely is constantly asking, listening and delivery on the needs of their customers.
Looking at Welcome software is easy, since Optimizely acquired Welcome software I am enjoying both worlds under the same roof (since it was also integrated into Optimizely platform). Looking at MS SharePoint is a completely different platform, in which I find more difficult to …
NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred …
I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
I think it's really well suited for organizations that have either big marketing teams that are scattered across different regions and different time zones because it helps everyone be aligned in terms of what is happening at any given time. That to me is one of the best things it can offer. The second thing is the management of the processes. You are not constantly reinventing the wheel when you work in marketing, you tend to have a process for doing certain jobs. For example, if you need to do an email or if you need to do a webinar, you will know what steps you need to take in order to deliver that. If you have lots of stakeholders that need to review things and need to approve things before they can go live, the CMP is the best tool for this because it keeps track of everything that is happening. You can assign steps to your legal team or your regulatory team and they have to go into the platform, be able to review whatever it is that you need them to review or approve. It keeps track of when that happened. There's no guesswork. You eliminate having to send things by email, by teams, by smoke signals. It's all in one place and if you ever needed to go back into things, everything gets saved there as well. All your working files up to your final files are all saved within the platform. You can manage your versions, you can reuse things in the future. There's so many possibilities for it. It depends on what you're trying to do, but at bedtime, if I do anything, no matter what you're trying to do, you'll find the right application within the platform to be able to make your job alive easier.
Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
Some of the workflows are complex - that's more a function of internal processes - but managing them and getting them to a place the users 'understand' can be challenging. The more usual DAM features and benefits are a much easier 'sell' from a change management perspective.
As a Content Operations Manager, I find the customizable task views and calendar views to be most helpful in the Plan Module. This allows me to have visibility into each team's overdue tasks, and determine where my time is best allocated to help in content production. The Library is a easy to access and highly used function as well for sharing assets across teams
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.
They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.
Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.
I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.
We evaluated Epsilon, but they were too expensive and don’t compete on price.
We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.
We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
I use mainly Microsoft Dynamics, CRM, customer insights, journeys for marketing, email automation or marketing automation. I use Seismic. We're looking to launch an events platform, which I'm not using yet, but that will be a tool that I will want to integrate with the other systems I'm using. Customer Insights Journeys is probably the biggest other tool that I use that I'm trying to be an SME in.
Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
It certainly has helped. I think there is guardrails in how you use CMP, what you are putting in. It needs to be the right way of how you want to work, otherwise you're going to create a mess within CMP. So creating that framework outside and implementing it into the system I think is quite important. Again, that's our way of working, but I think it has helped us.
