Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale. Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, and Adobe Creative Cloud. The Aprimo Platform
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Perforce P4
Score 7.6 out of 10
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Perforce P4 (formerly Helix Core) is the company's version control and peer code review solution. Perforce offers add-on products for code review for free, and Git support products.
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Pricing
Aprimo
Perforce P4
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aprimo
Perforce P4
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
For digital asset management, work management, marketing budget management or an entire content operations platform, Aprimo’s SaaS subscription model takes care of product licensing, support, hosting, updates, and provides dedicated experts.
Monday.com offers a very intuitive and user-friendly UX which is proving very helpful to business units who only need a very simple PM tool. Monday.com falls down when deep workflow functionality is needed.
Aprimo is ranked as a market leader for both digital asset management and work/productivity management software and has a large roster of marquee customers who are satisfied and successful with Aprimo.
Bynder was simpler and lower cost, but Aprimo offered more advanced functionality, better integration potential, faster implementation, more customization, and better levels of support, which our business required.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires …
In my opinion, Perforce Helix Core is on a top level of irritation and anti-user experience. In my experience, I can't do simple things like 1 word file edits, while I have never been confused when using something based on Git.
Git is great, I love Git. But it's not great for dealing with binary assets, even when using git LFS. Locking is not as simple as on perforce. Git presents some problems on using for non-tech people it can get overwhelming and tech people have to come by and help.
New users of Perforce Helix can be up and running in less than thirty minutes. It is easy to use, but also very powerful. Bitbucket is slow, prone to outages, and (for large teams) requires a team of dedicated administrators. I've had request for information from Bitbucket that …
My last two jobs used SmartSVN but it required a paid license to use regardless of the number of users. The initial setup for Perforce was much more difficult than SmartSVN. There is a lot of parity between the two software packages even though the terminology can be different. …
Perforce has a better built native visual client that is much simpler to use than Git's. It has a lot of optimizations in the workflow that can execute common patterns during a usual workday. Perforce also has an easier to understand method of presenting merge conflicts and …
Perforce is internally hosted, which makes it quite a bit faster. I found it easier to use that GitHub and Bitbucket, at least in terms of checking out files and creating changelists. GitHub and Bitbucket are much better for smaller teams, as they are cloud hosted, making …
Today's web based software makes them easier to integrate into a development process. Jira with integrated BitBucket as the versioning tool, is ahead of the competition. However for large organizations, Perforce is still a very good choice. GitHub can be used as free tool, but …
Perforce has more features than SVN. However even the simpler tasks in SVN require a degree more technical aptitude with Perforce. Git offers most of the same features, however most of these are only really supported via the command-line in Git, where as most tasks can be …
Perforce is similar to SVN but the SVN has better command line support. Git surpasses both SVN and Perforce because of its flexibility with multiple branches and code review.
I think Aprimo is well suited when you are looking for a DAM to house all of your content. It will be easy to find what you need based on the metadata you are including. I think Aprimo works very well in situations where you are looking for both a DAM and project management system. We are using the DAM and Aprimo productivity and they pair well together
For large-scale codebases with fixed and regular releases that do not follow a continuous delivery paradigm, Perforce is certainly well suited. In projects that are small and distinctly separated from other discrete (though potentially dependent) units, the benefits of the Perforce tool may not be as clear of a victor over other systems.
Audit - The trail of what you can look back on is so robust and the IDs are on every task and asset. You see a full picture of something that has been approved and can see any amends that have been made. Having the full view and timeline of any updates is essential for our teams.
Reporting - Most if not all fields can be reported on. This is essential for us as we use reports to influence management decisions as well as managing day-to-day operations.
DAM - The DAM functionality and connectivity is a big one for our future plans as well as existing ones. Connectors into the DAM help us integrate the systems we have already, plus plan and support the business with new plans in growing areas.
Service - Aprimo support is amazing. The support we get as a company is always great, no matter how big or small any issues or queries are. The team at Aprimo is always so attentive and comes back with great answers and support.
While Aprimo provides the fundamental tools to track our actual spend, it has a major void when trying to plan for future programs. Our teams often have offline Excel spreadsheets to track actuals spend vs. our original budget, and lay out the future programs against which we plan to use budget funds. Would also appreciate reporting mechanisms which could splice data in non table format. For example, we often use marketing calendars to display programs/spend over time. This helps our team ensure that programs which are intended to run concurrent with in-store sales executions are happening in the correct time frame. The visual is simply easier to follow.
We have a need to consolidate into a single package, and have such a large variety of technical proficiency among our users that Perforce seems less suitable. Many would like to remain using it, however, even those who use Perforce are the minority, and are often limited to our development teams.
Some of the workflows are complex - that's more a function of internal processes - but managing them and getting them to a place the users 'understand' can be challenging. The more usual DAM features and benefits are a much easier 'sell' from a change management perspective.
With Perforce Helix, you can use it via the command line, via P4V, or any of the other APIs included with the product. It is extremely easy for new users to get up and running. Users of Perforce Helix only have to pull in the files of interest to them. Also, Perforce is very easy to script and integrate into your CI/CD pipeline. Streams allows you to have pinpoint control of your workflow, and P4Search is the absolute best--I wish Perforce (the company) would talk more about this. It is absolutely fabulous!
In our large environment, Perforce is rarely "down". We have regular maintenance windows and from time to time Perforce can feel a little slow, but its always available. Tech support has always worked with our engineers and IT department to make sure that any real performance or stability issues are addressed quickly.
We are struggling with it though I think it’s our firewall i.e. an internal issue. Accessing the software outside or on mobile is faster.
They have a multi-tenant and single tenant option (more expensive) . We bought the single tenant option in anticipation of using Campaign Management and based upon our scale. You get more capabilities with single tenant
Support is support, so mainly reactive when it is about product inside and common issues. But when it is about specific enhancements and business concerns related to our own configuration and settings, we surely feel a gap. and this is why concierge is a must have solution when facing Aprimo support
I had two representatives from Perforce contact me after downloading it but never responded when I had questions. I also had a difficult time finding good training material for getting started. There is a lot of available support material when running into issues, though, because of how many large companies use it.
Aprimo offered a number of hands on sessions customized for each group. As such, they address specific needs and configurations of each team. These sessions also offered another round of cross-functional collaboration in process design.
It was very generic and we took it prior to configuration. It was however adequate to educate our user in the basic capabilities that will have become available to them after deployment.
We were very well supported. TopRight who performed the process/requirements definition as well as project management functions came with ample experience with various marketing automation platforms. They also came with very good multi-channel marketing experience that allowed them to tackle this implementation as a marketing deployment and not a technology deployment. TopRight bring expertise in multi-channels strategy.
Aprimo performed the configuration and training functions. Their personnel were very well versed in their platform and brought much empathy to a deployment that required a great deal of change management.
I am stunned by how many people (from for-profit sector who work here) have not been exposed to these types of platforms. I want to make sure that folks are so accustomed to user interface. When I roll-out campaign management, teaching them the art and science of campaign management versus just learning the tool. TopRight are marketers. They are familiar with all these technologies. Their job has been to define processes, best practices and turn into training. Similar to training from Salesforce.com about funnel mgmt etc, vs. just the product. We will create training modules that are agnostic to the platform
This rating is related to setting up an environment from an existing Perforce repository. Initial setup of Perforce as the repository for the company was done by a separate team long prior to my inception.
Unica - Both platforms (i.e. Unica and Aprimo) delivered comparable capabilities. However, due to internal limitations around technical support and technical maturity of the organization we selected Aprimo as it delivered the more user friendly user interface. Unica requires more technical saviness. With Aprimo you can be completely non-technical.
We evaluated Epsilon, but they were too expensive and don’t compete on price.
We evaluated Axciom. They offered an outsourced full service and were very powerful, but we wanted to bring capabilities more in-house. The capabilities were more advanced that we needed today. We felt Aprimo or Unica could both carry us a long way.
We did not look at marketing automation vendors like Eloqua, Marketo. From a scale standpoint, we were looking for campaign management and not just marketing automation. Also wanted MRM (Marketing Resource Management) or internal workflow management capabilities. We did not take a deep dive as they didn’t have the full suite solution
New users of Perforce Helix can be up and running in less than thirty minutes. It is easy to use, but also very powerful. Bitbucket is slow, prone to outages, and (for large teams) requires a team of dedicated administrators. I've had request for information from Bitbucket that requires hours to pull together that would take me less than 30 seconds in Perforce Helix. Large file storage in Bitbucket is clunky and requires you to jump through too many hoops. It's not even something you have to think about with Perforce Helix, as you are only limited by your OS. Perforce Helix is very easy to use even for non-developers. I wouldn't dare ask a non-developer to store their documentation in Bitbucket.
