AskNicely vs. Google Surveys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Google Surveys
Score 7.4 out of 10
N/A
Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.
$10
per completed survey
Pricing
AskNicelyGoogle Surveys
Editions & Modules
No answers on this topic
Surveys
10¢
per completed survey
Offerings
Pricing Offerings
AskNicelyGoogle Surveys
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AskNicelyGoogle Surveys
Considered Both Products
AskNicely
Chose AskNicely
We previously used a consulting company to survey a batch of customers which meant we had an influx of feedback to deal with and work through at one point in time rather than an on-going, steady stream of feedback.
Chose AskNicely
We tested a few tools before choosing AskNicely but it won because of:
  • pricing
  • customer support
Chose AskNicely
AskNicely does a great job of making NPS survey sending easy. You don't have to set up Salesforce email templates or workflows to schedule to sending. This has been really useful in terms of getting up and running quickly.
Chose AskNicely
I like AskNicely much better than Delighted because you can directly “close the loop” with customers. Delighted doesn’t allow you to do that. That’s a big problem.
Chose AskNicely
AskNicely has a Salesforce integration and goes a bit deeper than the others. However, if you're on a budget this gets pricier.

What you'll want to do is list out your Must Haves, Should Haves, and Could Haves to help you effectively decide what software you need. For us, it …
Chose AskNicely
My company signed on with AskNicely before I came on board, so I honestly can't speak to that
Chose AskNicely
On the back end & integrations, we found AskNicely was much further along than its competitors. We also found the UX on AskNicely was much better than promoter.io.
Chose AskNicely
3 of the 5 could not integrate with tools we use: Hubspot , Shopify, Slack. AskNicely and CustomerGauge integrates with these. AskNicely won against CustomerGauge because it can trigger feedback requests after specific events/timeframes, and trigger campaigns that target …
Chose AskNicely
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the …
Chose AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons …
Google Surveys
Chose Google Surveys
Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like Surveymonkey I would have more faith in the Google technology and robustness of sample.

As we have Microsoft 365, sometimes Microsoft …
Chose Google Surveys
The other survey systems are similar, but Google Surveys has a higher price point. I also find support to be lacking at times.
Chose Google Surveys
Ease of use
Ease of configuration
Ease distribution to stakeholders
Chose Google Surveys
I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. …
Chose Google Surveys
We used Google Surveys a couple of times because it was easy to set up a quick set of questions. We also liked that it created a visual of the data and fed our analytics. But overall, we've remained with Qualtrics because many of our surveys are complicated and found it …
Chose Google Surveys
Honestly, in terms of scheduling, Google is about average. Obviously, this is not Google Survey's only purpose, but the poll functions are only similar to those used on websites. Some of the features are nearly identical and free (and some don't even require an account). As a …
Chose Google Surveys
I selected Google Surveys to create them because it was free and helped to improve our overall information and data. It was easy to build it into our systems and get the data. Other survey providers have offered a larger variety of options, which have helped even more - but …
Chose Google Surveys
Google Surveys is a more complete program compared to SmartSurvey and SnapSurveys because it is well integrated within the Google Classroom and for me, that is very important because as a Teacher I want to find out what my students are thinking about a specific subject area. …
Chose Google Surveys
Most people use Google or have an account which makes it very easy for them to use. SurveyMonkey is also easy but lacks some of the integration that Google Surveys offers. Google Surveys has a feature where it can send the user a record of their responses. This is not a feature …
Chose Google Surveys
I've used SurveyMonkey before, but if you do not have an account, you are limited with what you can do on there. Since we have the GoogleSuite and can use Google Surveys, it's a much better alternative, I can do so much more with it compared to SurveyMonkey.
Chose Google Surveys
Google Surveys is easy to use when you are familiar with other products from the Google family and makes it quick for everyone to set up simple surveys and send them out to participants. While our organization is using Microsoft, often staff and faculty choose to use Google …
Chose Google Surveys
I used Google Survey instead of KeySurvey because of its functionality itself. We don't want complicated things, right? If we can make our lives easier, why not? For me, Google Surveys is easier and the easiest platform to use. You can also upload images in answering those …
Chose Google Surveys
It is certainly not as deep in data analytics, but it is much easier to use than the others. Free is also good.
Features
AskNicelyGoogle Surveys
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
Ratings
3% above category average
Google Surveys
6.3
Ratings
23% below category average
Survey templates8.50 Ratings6.60 Ratings
Themes7.90 Ratings6.00 Ratings
Custom logo/branding8.30 Ratings6.30 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
Ratings
2% above category average
Google Surveys
5.4
Ratings
45% below category average
Changes to live survey8.80 Ratings7.00 Ratings
Question design help8.70 Ratings4.50 Ratings
Multiple question types8.50 Ratings4.70 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
Ratings
4% below category average
Google Surveys
4.4
Ratings
61% below category average
Survey logic flexibility7.90 Ratings4.40 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
Ratings
3% above category average
Google Surveys
5.6
Ratings
37% below category average
Response tracking8.90 Ratings5.50 Ratings
Data export8.50 Ratings5.50 Ratings
Standard reports8.30 Ratings6.20 Ratings
Custom reports7.90 Ratings4.50 Ratings
Analytics8.40 Ratings6.40 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
Ratings
1% above category average
Google Surveys
7.2
Ratings
19% below category average
Access controls8.90 Ratings7.20 Ratings
Compliance8.70 Ratings7.20 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
Ratings
2% above category average
Google Surveys
4.7
Ratings
54% below category average
Vendor-offered crowdsourcing8.10 Ratings4.70 Ratings
Respondent restrictions8.60 Ratings4.70 Ratings
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User Ratings
AskNicelyGoogle Surveys
Likelihood to Recommend
8.9
(0 ratings)
6.3
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
7.5
(0 ratings)
User Testimonials
AskNicelyGoogle Surveys
Likelihood to Recommend
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
Read full review
I do appreciate the ease of use and connection Google Surveys has with other Google products - that's a huge plus. While I'm a fairly digitally-minded user, some of our users are not, so that becomes a challenge if you want them to see the Data Studio reports or be able to print something for them. But if you're completely digital, gaining insight from the reports is very valuable. We've mostly used Google Surveys to generate answers to questions we have on how things are running or to collect information from our users/members/students on how they "feel" about particular topics, situations, or their work, in general. For that, it's been a breeze. But we're finding for more specific surveys that may have decision trees associated with the answers (if they answer "this" then send them to "that") we work more with Qualtrics. But you can't beat the price of Google Surveys when you can begin one for $50.
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Pros
  • The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
  • The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
  • The system is very easy to use and intuitive.
Read full review
  • The way the data comes out on a spreadsheet is very helpful, easy to see separate answers.
  • Very intuitive, easy to use, and learn how to use.
  • Versatile, can be used for many things, and has a variety of types of questions that you can add to your survey.
Read full review
Cons
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
Read full review
  • Background design, I think it would be better if we could personalize the background design.
  • I haven't encountered attaching video clips on it. I think it's great if we can attach video clips or voice clips since image can be attached.
  • Cute fonts will do.
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Usability
No answers on this topic
Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
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Support Rating
No answers on this topic
Google Surveys has a world-class support team. If you have any questions you can reach out to support and gain additional insight on how the product can meet your needs. As part of Google, the support team is very reliable. Our team has not had any issues reaching support and having a quick resolution turnaround.
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Alternatives Considered
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
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I use Google Analytics periodically to see how our website is performing. It's so slick to be able to see how many visitors we've had from month to month and year to year, where the visitors are coming from, what search terms are most potent, the effectiveness of organic vs. paid advertisements.
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Return on Investment
  • The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
  • The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
  • Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.
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  • Google Surveys has had a positive impact on my Google Classroom.
  • While using Google Surveys I am able to see how my students feel about a certain topic or subject.
  • Google Surveys is highly recommended because it provides a way to measure student progress by using polls.
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ScreenShots