AskNicely vs. Wufoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AskNicely
Score 10.0 out of 10
N/A
AskNicely in New Zealand offers their software application as a means of collecting real-time feedback from customers, touting integration with the CRM and automated workflows, the ability to integrate interaction data from popular tools and channels (e.g. Slack, Intercom, etc.), and boasting a satisfactory survey response rate superior to other survey tools.N/A
Wufoo
Score 9.0 out of 10
N/A
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
AskNicelyWufoo
Editions & Modules
No answers on this topic
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
AskNicelyWufoo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AskNicelyWufoo
Considered Both Products
AskNicely
Chose AskNicely
We previously used a consulting company to survey a batch of customers which meant we had an influx of feedback to deal with and work through at one point in time rather than an on-going, steady stream of feedback.
Chose AskNicely
We tested a few tools before choosing AskNicely but it won because of:
  • pricing
  • customer support
Chose AskNicely
AskNicely does a great job of making NPS survey sending easy. You don't have to set up Salesforce email templates or workflows to schedule to sending. This has been really useful in terms of getting up and running quickly.
Chose AskNicely
I like AskNicely much better than Delighted because you can directly “close the loop” with customers. Delighted doesn’t allow you to do that. That’s a big problem.
Chose AskNicely
AskNicely has a Salesforce integration and goes a bit deeper than the others. However, if you're on a budget this gets pricier.

What you'll want to do is list out your Must Haves, Should Haves, and Could Haves to help you effectively decide what software you need. For us, it …
Chose AskNicely
My company signed on with AskNicely before I came on board, so I honestly can't speak to that
Chose AskNicely
On the back end & integrations, we found AskNicely was much further along than its competitors. We also found the UX on AskNicely was much better than promoter.io.
Chose AskNicely
3 of the 5 could not integrate with tools we use: Hubspot , Shopify, Slack. AskNicely and CustomerGauge integrates with these. AskNicely won against CustomerGauge because it can trigger feedback requests after specific events/timeframes, and trigger campaigns that target …
Chose AskNicely
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the …
Chose AskNicely
We are still evaluating SurveyMonkey against AskNicely, but initial results would seem to favor the latter. For ease-of-use, flexibility, and easily accessible analytics, AskNicely wins on all counts. Both have robust outreach engines, and there are limitations and pros/cons …
Wufoo
Chose Wufoo
I prefer Wufoo to Formstack because it is nicer in appearance and is certainly user-friendly. Wufoo has provided everything that Formstack provided, and it also integrates nicely with our conference webpage. To be completely honest, while we still use Wufoo for time-off …
Chose Wufoo
Wufoo lacks the intricate features that SurveyMonkey has in terms of customization, survey login, reporting, and analysis. However, it provides an excellent, easy-to-use way to create forms and surveys/polls for customers that require little effort for such tasks. In many …
Chose Wufoo
They all have very similar freemium and low tier plans, so it comes down to what exactly you need and what you can live without. However, I highly suggest paying up to at least remove branding to keep all your forms on-brand to build trust with your clients and partners.
Chose Wufoo
I have used EmailMeForms in the past, and to be honest, they are very similar, but WuFoo's forms look way more professional. I like the fact that you can fully customize the look and feel of the form, add your own branding, and images and the fact that after submission they …
Chose Wufoo
Both are good basic options. While Google Forms is free, Wufoo provides a free version with premium options. Wufoo has additional customization options such as logos, backgrounds, and other visual changes. Both offer analytics abilities to digest the data and to find common …
Chose Wufoo
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The …
Chose Wufoo
I do believe SurveyMonkey owns Wufoo, but ultimately the prorated discount for non-profits is what lead us to choose Wufoo.
Chose Wufoo
Wufoo is more robust than Survey Monkey and has more question/answer options. Wufoo also has more customization options for a cleaner, more professional experience for the user when compared to Survey Monkey and Google Forms.
Chose Wufoo
We use them in conjunction with each other. The ability to have multiple technologies work together is what we look for in (and as) a SaaS platform. The best in class is always more beneficial than having one all-in-one solution. In the antiquated days of the past there would …
Chose Wufoo
I think out of these apps, Wufoo and SurveyMonkey maybe are the ones with more robust and complex features. But neither has a design so beautiful as Typeform, nor the simplicity of creating and answering surveys in Google Forms. Usually I use:

- Typeform for small and more …
Chose Wufoo
Both Wufoo and Formstack offer a lot of the same features, which is to be expected. Price is a huge factor though when comparing Wufoo vs Formstack. Wufoo is $29 per month paid annually for 5 users and unlimited forms. Formstack is $82.50 per month paid annually for 5 users …
Chose Wufoo
We use two other form builders, WP Forms and Jot Form. Jot form is probably the closest to Wufoo in functionality and feel, where WP forms is mainly to capture leads and subscribers.

Jot form too has its limitations in the look and feel department, but offers similar …
Chose Wufoo
It was the most affordable, easiest to use and best product that we researched and evaluated. We liked the interface of it, how you could make multiple accounts, the different theme options you could choose from and how easy it was to share your form. We needed something we …
Chose Wufoo
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use …
Chose Wufoo
Wufoo is superior while Google Forms are very basic and limited. They also don't embed well.
Chose Wufoo
We selected Wufoo based on a recommendation from a web developer friend, ease of use and cost. Wufoo does, however, have fewer features than Cognitoforms.
Chose Wufoo
SurveyMonkey does not hold a candle to Wufoo.
Chose Wufoo
Wufoo doesn't replace MailChimp, but Wufoo's forms are more robust and full featured, MailChimp's form capabilities don't always fit my needs, so I integrate the two.
Chose Wufoo
Wufoo has an unparalleled ease of use. It's a simple to follow layout and support staff are accessible within an hour window almost without fail. The forms are more dynamic and easy to set up than either Google Forms or Salsa Labs based registration, but unlike Salsa Labs, the …
Chose Wufoo
As a manager of website content, without much experience in coding HTML, even the smallest of edits were difficult when starting my job. In the past three years, I've used some WordPress theme software and the ninjaform plugin. The lack of design and efficiency became apparent …
Chose Wufoo
We really didn't test drive other products for forms/surveys. We did initial research on what it might add, but Wufoo took the cake every time in comparison for its ease of use, trainability, and support situations.
Chose Wufoo
When I researched Wufoo in 2008, it was easier on the eyes for the survey creator and respondent than SurveyMonkey.
Wufoo also allows questions to have hyperlinks and images. Google Forms does not.
Chose Wufoo
I haven't used very many other products that are similar to Wufoo. Wufoo is built to be integrated with so many other applications and add-ins for workflow (many of which are free), that it is extremely easy to add it in a way that is synergistic with the rest of your business.
Chose Wufoo
We have used Google forms in the past as well and we do like it's ability to populate a google drive spreadsheet immediately that can be shared with an entire committee.
We do have a lot of long term use forms though that wufoo has more stability for maintaining.
Features
AskNicelyWufoo
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
AskNicely
8.2
Ratings
3% above category average
Wufoo
6.2
Ratings
25% below category average
Survey templates8.50 Ratings8.00 Ratings
Themes7.90 Ratings6.00 Ratings
Custom logo/branding8.30 Ratings4.60 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
AskNicely
8.7
Ratings
2% above category average
Wufoo
8.3
Ratings
2% below category average
Changes to live survey8.80 Ratings7.50 Ratings
Question design help8.70 Ratings8.50 Ratings
Multiple question types8.50 Ratings9.00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
AskNicely
7.9
Ratings
4% below category average
Wufoo
8.0
Ratings
3% below category average
Survey logic flexibility7.90 Ratings8.00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
AskNicely
8.4
Ratings
3% above category average
Wufoo
9.5
Ratings
15% above category average
Response tracking8.90 Ratings10.00 Ratings
Data export8.50 Ratings10.00 Ratings
Standard reports8.30 Ratings9.50 Ratings
Custom reports7.90 Ratings8.90 Ratings
Analytics8.40 Ratings9.00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
AskNicely
8.8
Ratings
1% above category average
Wufoo
9.5
Ratings
9% above category average
Access controls8.90 Ratings9.50 Ratings
Compliance8.70 Ratings9.50 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
AskNicely
8.4
Ratings
2% above category average
Wufoo
7.5
Ratings
9% below category average
Vendor-offered crowdsourcing8.10 Ratings7.00 Ratings
Respondent restrictions8.60 Ratings8.00 Ratings
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AskNicelyWufoo
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User Ratings
AskNicelyWufoo
Likelihood to Recommend
8.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
AskNicelyWufoo
Likelihood to Recommend
AskNicely is well suited for surveying customers about how they are feeling about your product. This can be their overall feeling or after they have taken a certain action. E.g. used a particular feature. It's not designed for getting through customer feedback, rather gauging satisfaction. You will need to follow up with other survey methods for detailed feedback.
Read full review
Wufoo is a great tool for building forms. It is especially handy for marketing and non-technical users so that you can develop and implement forms and reduce the need for technology support. We've used this tool for 5+ years and have taken on the form-creation duties for our websites and we've never looked back. With that being said, if you are looking to create a very complex form with a lot of fields and lots of field/page logic, Wufoo may not be the best tool for you and/or you may need significantly more technology support.
Read full review
Pros
  • The workflows and level of automation to make managing an ongoing NPS programme easy are fantastic.
  • The AskNicely TV Dashboard is great for getting everyone in the office interested in customer feedback - it essentially brings the customer into the room for some people who don't have a lot of direct contact with customers.
  • The system is very easy to use and intuitive.
Read full review
  • Wufoo's layout is simple and intuitive. A single click will add a field to your form, and more advanced users can customize forms with minimal time invested to create complex and advanced systems.
  • Integration into webpages is simple. The code is provided in several formats and its a matter of copy and paste.
  • Payments are incredibly easy to integrate once you have the appropriate accounts set up with a third party approved vendor.
  • Creating receipts, follow up emails, and establishing form logic is very simple - a few clicks and you're done!
Read full review
Cons
  • Integrations could always be another but they do a nice job getting Asknicely and CRM’s talking nicely to one another
  • I’d like to see more resources on how to take small businesses to the next level of CX execution using NPS and AskNicely
  • More, not fewer plan options
Read full review
  • The reports can be a little rough looking when we have a longer form. The data grids are nice but often cumbersome for someone to view. In those situations, we export the data to excel and plug into our own report forms.
  • A cloud-like situation would be helpful for saving old forms. It's nice to reference previous forms but our main page gets bogged down. It would be nice to have a second page to save old forms and have the main page be for active forms.
  • Simpler formatting would be nice for those who do not know HTML. To be able to bold or change font size with the click of a button would be helpful.
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Likelihood to Renew
No answers on this topic
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
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Usability
No answers on this topic
I have always found Wufoo to be incredibly user-friendly and simple to understand. It can be readily grasped by even the most non-technical of users. It's simple, clean, and highly readable. To this date, I haven't heard a single customer or coworker complain about the usability of Wufoo. All in all, Wufoo is a product that has exceptional overall usability.
Read full review
Performance
No answers on this topic
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
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Support Rating
No answers on this topic
Unmatched response time and incredible support. When you submit a support e-mail you get an immediate response to let you know that they are on it. Within 10 to 15 minutes you get a detailed and educated response to the problem you are having. They either direct you to documentation on their site or they give you other avenues in which to Achieve fixing your issue. The response is always personal and never feels automated.
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Online Training
No answers on this topic
Good imbedded videos that visually demonstrate how to create an element within the form.
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Implementation Rating
No answers on this topic
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
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Alternatives Considered
When we evaluated Delighted we found a product that *almost* met our needs. They provide great surveys with solid analytics at an unbeatable price point that includes all the integrations now matter what price you enter at. The thing that won us over to AskNicely was the "workflow" features. The ability to automatically reach out to customers based on the survey result is extremely powerful and saves a lot of time for multiple teams. Delighted does not offer that feature. Pendo lost out because of price, they are focused solely on enterprise customers and were literally thousands of dollars more a month than AskNicely. Now, to be fair, Pendo offers a much broader feature set than AskNicely, but as a straight NPS provider, AskNicely fit the bill perfectly.
Read full review
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The major difference is user experience and design. Typeform breaks all questions out one by one... but it's much easier to customize the design and create a high-end experience without HTML. For companies who need customizable forms software but really care about their design - Typeform is our go-to. We rarely use Google Forms (would only use them for free-needs or internal / non-important use), mostly because we prefer the experience that we can get from Wufoo and Typeform.
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Return on Investment
  • The first positive impact has been stressing the nearly urgent need for a NPS tracking system. Gathering the first few responses (both positive and negative) was eye-opening.
  • The second positive impact was being able to see a commonality among our detractors, which in turn enabled our management team to shift strategies on prioritizing resources and projects.
  • Lastly, this has filled a niche in customer satisfaction feedback that was not sustainable in the previous methods.
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  • Gives clients quick and easy forms to fill out - increased satisfaction due to ease
  • Our department often has to follow up with clients after submitting their forms
  • We use Wufoo to schedule campus visits - this is where the form is found lacking most of us. We would love for a calendar feature to be able to block out certain dates or redirect before a form is completed.
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ScreenShots