TrustRadius

Attentive Mobile vs. Branch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attentive
Score 8.9 out of 10
N/A
Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.N/A
Branch
Score 8.6 out of 10
N/A
Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.N/A
Pricing
Attentive MobileBranch
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AttentiveBranch
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details—Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.
More Pricing Information
Community Pulse
Attentive MobileBranch
Considered Both Products
Attentive
Verified User
Anonymous
Chose Attentive
Attentive Mobile is better from a UI and reporting standpoint.
Verified User
Anonymous
Chose Attentive
Attentive Mobile is more of a partner and a lot more hands on. The platform is very straight forward and tells you everything you need to know about your email and SMS programs. Attentive Mobile gives more concrete recommendations to better your program.
JL
John Laudisio
Associate Director of Marketing
Chose Attentive
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. …
Verified User
Anonymous
Chose Attentive
Attentive Mobile is much easier to use and easier to pull performance metric reports. I wish it was a bit easier to edit pop-ups and know what the total audience number is when you create a segment.
Branch
Jon Neseth | TrustRadius Reviewer
Jon Neseth
Manager, Customer Experience
Chose Branch
Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our …
Verified User
Anonymous
Chose Branch
Appsflyer has a lot more of clients, and have a very good support team. Adjust on the other hand is loosing clients, and doesn't have a top level support. Nevertheless, Branch is a good platform that delivers good for the price. We still are more use to using Appsflyer as it is …
Verified User
Anonymous
Chose Branch
We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from …
Verified User
Anonymous
Chose Branch
Branch offers more than any of these tools considered individually. Moreover, cost-wise, it is much more effective as well.
Chose Branch
Branch's tracking analytics are not as effective. Currently, Branch Links only show stats for clicks from different platforms (Desktop/iOS/Android, etc.). It would be important if there is a way to know how to collect and show more user profiles such as location, male/female, …
Sam Lepak | TrustRadius Reviewer
Sam Lepak
Head of Digital Marketing
Chose Branch
We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result …
Arif Khan | TrustRadius Reviewer
Arif Khan
Senior Android Developer
Chose Branch
Firebase links have many shortcomings which Branch supports excellently like - Support for cross platform development tools, Integrations with marketing channels/platforms, web to app tools etc
Chose Branch
Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the …
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Attentive MobileBranch
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User Ratings
Attentive MobileBranch
Likelihood to Recommend
9.3
(0 ratings)
8.9
(0 ratings)
Usability
9.3
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
9.0
(0 ratings)
User Testimonials
Attentive MobileBranch
Likelihood to Recommend
I genuinely enjoy working with the Attentive platform due to its user-friendly design and the hands-on support provided by their team. Over the years, we've implemented various strategies to enhance our profile performance and have experienced remarkable growth through the use of AI Pro and the recommended customer journeys.
Verified User
Anonymous
Read full review
Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice
Jon Neseth | TrustRadius Reviewer
Jon Neseth
Manager, Customer Experience
Read full review
Pros
  • Easy to navigate dashboard and reporting interface
  • Two-way communication support and integration to our internal ticketing system
  • Concierge support for campaign building and platform optimization
Verified User
Anonymous
Read full review
  • Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
  • Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io
Ben (Xiaojun) Li | TrustRadius Reviewer
Read full review
Cons
  • More communication on ways to improve
  • More structure on calls with our account manager
  • More clarity on insights and new ideas
Verified User
Anonymous
Read full review
  • To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
  • Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.
Sam Lepak | TrustRadius Reviewer
Sam Lepak
Head of Digital Marketing
Read full review
Usability
Good usability and it is easy to train new employees on the platform since it is so intuitive. Love playing around with the segmentation tools and seeing how it affects audience size for deployments. Overall, a great UI experience.
Verified User
Anonymous
Read full review
It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.
Verified User
Anonymous
Read full review
Support Rating
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
Verified User
Anonymous
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We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.
Verified User
Anonymous
Read full review
Alternatives Considered
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
JL
John Laudisio
Associate Director of Marketing
Read full review
We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.
Sam Lepak | TrustRadius Reviewer
Sam Lepak
Head of Digital Marketing
Read full review
Return on Investment
  • After switching to Attentive Mobile we were able to launch several new journeys and make improvements to others that had large positive impact on our marketing journey revenue and click rates YoY.
  • We were able to easily launch an SMS program that collected over 100k subscribers in one year.
  • We were able to easily A/B test in our journeys to increase revenue.
Verified User
Anonymous
Read full review
  • It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
  • It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.
Verified User
Anonymous
Read full review
ScreenShots