Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.
N/A
ClickSend
Score 6.1 out of 10
N/A
ClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day. ClickSend is designed to power billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging to letters and fax all done via online dashboard or API.
I genuinely enjoy working with the Attentive platform due to its user-friendly design and the hands-on support provided by their team. Over the years, we've implemented various strategies to enhance our profile performance and have experienced remarkable growth through the use of AI Pro and the recommended customer journeys.
ClickSend is not for activation account SMS. For that, you can use services like TWILIO. Neither is it for having continuous communication with your users, like a kind of chat over SMS (becomes expensive). Better to try to route your users to a common customer communication tool like Facebook Messenger or something.
It is definitely suitable for outbound marketing campaigns to already registered users. Some exmples would be to send a communication annoucement, send a general offer to all your database of users, to send offers to a particular segment of users by filtering them, automated marketing campaigns based on users who join lists (users that just register and you send 1-5 welcome SMS with tips and tricks on how to better use your product, SMS to users who have an issue with payment method so they can check quickly with its bank, automated SMS with offers each time the user makes a trip, a buy, or gets more engaged with the product).
Good usability and it is easy to train new employees on the platform since it is so intuitive. Love playing around with the segmentation tools and seeing how it affects audience size for deployments. Overall, a great UI experience.
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
The starting price of ClickSend is significantly low, and one is not bailed, instead, they pay for what they use. ClickSend works in almost all devices, from Apple products, Windows, and even Android devices. The existence of intelligent mail support is another driver that makes ClickSend more advanced and reputable, as it tracks the minds of audiences and even employees.
After switching to Attentive Mobile we were able to launch several new journeys and make improvements to others that had large positive impact on our marketing journey revenue and click rates YoY.
We were able to easily launch an SMS program that collected over 100k subscribers in one year.
We were able to easily A/B test in our journeys to increase revenue.
The ROI is time. More time focused, less time distracted with a mobile device.
Early days, however the customer survey and marketing campaigns will hopefully yield results.
Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.
