Attentive Mobile vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attentive
Score 8.9 out of 10
N/A
Attentive is a personalized mobile messaging platform that helps innovative brands & organizations connect with consumers in a new way from the company of the same name in New York. The service allows users to deliver relevant offers, content, and information to create seamless communication between a business and its audience.N/A
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
Attentive MobileListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AttentiveListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Attentive MobileListrak
Considered Both Products
Attentive
Chose Attentive
Attentive Mobile is better from a UI and reporting standpoint.
Chose Attentive
Attentive Mobile is more of a partner and a lot more hands on. The platform is very straight forward and tells you everything you need to know about your email and SMS programs. Attentive Mobile gives more concrete recommendations to better your program.
Chose Attentive
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. …
Chose Attentive
Attentive Mobile is much easier to use and easier to pull performance metric reports. I wish it was a bit easier to edit pop-ups and know what the total audience number is when you create a segment.
Listrak
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
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Attentive MobileListrak
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All AlternativesView all alternativesView all alternatives
User Ratings
Attentive MobileListrak
Likelihood to Recommend
9.3
(0 ratings)
7.1
(0 ratings)
Usability
9.3
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Attentive MobileListrak
Likelihood to Recommend
I genuinely enjoy working with the Attentive platform due to its user-friendly design and the hands-on support provided by their team. Over the years, we've implemented various strategies to enhance our profile performance and have experienced remarkable growth through the use of AI Pro and the recommended customer journeys.
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We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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Pros
  • Easy to navigate dashboard and reporting interface
  • Two-way communication support and integration to our internal ticketing system
  • Concierge support for campaign building and platform optimization
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  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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Cons
  • More communication on ways to improve
  • More structure on calls with our account manager
  • More clarity on insights and new ideas
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  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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Usability
Good usability and it is easy to train new employees on the platform since it is so intuitive. Love playing around with the segmentation tools and seeing how it affects audience size for deployments. Overall, a great UI experience.
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No answers on this topic
Support Rating
Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.
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No answers on this topic
Alternatives Considered
While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.
Read full review
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
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Return on Investment
  • After switching to Attentive Mobile we were able to launch several new journeys and make improvements to others that had large positive impact on our marketing journey revenue and click rates YoY.
  • We were able to easily launch an SMS program that collected over 100k subscribers in one year.
  • We were able to easily A/B test in our journeys to increase revenue.
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  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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ScreenShots