The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...
Breakout is well suited for the organizations where there is need of automating multiple recurring process to increase the productivity and effectiveness. For our IT department it has helped us in assigning the support and assistance requests made by different departments to our team members, keep the checklist that they need to follow and easy to use form to collect details and track their status of work.
Our organization had evaluated it for sometime, but it was on the higher side for the budget we had. Many of our departments used it for a while, even after the initial demo session many users from different departments had raised IT assistance requests. Keeping in mind these factors at hand we started exploring alternatives.
As our customers vary in size and maturity, the ROI ranges accordingly.
For younger, smaller businesses this is a useful tool. Digitalization of he customer journey has certainly helped save time and efforts in many cases.
For more mature market players the tool is not always comprehensive enough. Dashboard and report personalization take time and efforts, and sometimes it feels that a dedicated BI tool would be a more suitable solution.
