Authoritas vs. Google PageSpeed Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Authoritas
Score 7.0 out of 10
N/A
Authoritas (formerly Analytics SEO) is a search engine optimization platform from the Swedish company of the same name, intended to provide a comprehensive SEO solution with features like keyword analysis, site audit with a web crawler built to emulate search engines to root out site issues, integration with data and analytic platforms to aid in strategic analysis, backlink analysis and tools for campaign benchmarking and content marketing improvement.N/A
Google PageSpeed Insights
Score 9.0 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
Pricing
AuthoritasGoogle PageSpeed Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AuthoritasGoogle PageSpeed Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AuthoritasGoogle PageSpeed Insights
Features
AuthoritasGoogle PageSpeed Insights
SEO
Comparison of SEO features of Product A and Product B
Authoritas
6.8
Ratings
13% below category average
Google PageSpeed Insights
7.5
Ratings
3% below category average
Keyword analysis7.00 Ratings6.00 Ratings
Backlink management7.00 Ratings00 Ratings
SERP ranking tracking7.00 Ratings00 Ratings
Page grader7.00 Ratings7.30 Ratings
Competitive analysis8.00 Ratings5.00 Ratings
Site audit / diagnostics5.00 Ratings9.90 Ratings
Site recommendations5.00 Ratings9.90 Ratings
Task management8.00 Ratings6.70 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Authoritas
7.3
Ratings
4% below category average
Google PageSpeed Insights
6.3
Ratings
19% below category average
Local SEO7.00 Ratings5.00 Ratings
Social SEO9.00 Ratings5.00 Ratings
Mobile SEO7.00 Ratings10.00 Ratings
Global SEO6.00 Ratings5.40 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Authoritas
7.0
Ratings
19% below category average
Google PageSpeed Insights
8.5
Ratings
0% above category average
Multi-domain support6.00 Ratings9.10 Ratings
Integration with web analytics tools8.00 Ratings8.00 Ratings
User Ratings
AuthoritasGoogle PageSpeed Insights
Likelihood to Recommend
7.0
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
AuthoritasGoogle PageSpeed Insights
Likelihood to Recommend
Great for agencies with big data
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It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility
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Pros
  • Web stats.
  • SEO stats.
  • Technical SEO.
  • On page SEO.
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  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
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Cons
  • UX is quite challenging
  • Needs to be responsive so it fits all screens
  • Quick analysis of competition would be good
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  • PDF reports
  • Sending to someone else
  • Setup monthly report running would be cool
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Usability
It's a pretty simple dashboard. Simple UI/UX. It's not particularly fun and engaging compared to other tools out in the market, but it gets the job done. It's good for the basics only. This tool will fit your needs if you have multiple websites and or are an agency.
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It's a free, easy to use tool
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Support Rating
No answers on this topic
There is no support from Google for the tool.
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Alternatives Considered
These other tools have a better interface and design usability overall, but Authoritas is a better bang for your buck. The number of features at the price is fair. It has many features for on-page and off-page and technical SEO for websites and companies.
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I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.
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Return on Investment
  • Provides great capabilities for the price.
  • Awesome for SEO beginners.
  • Not amazing for SEO experts.
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  • Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.
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ScreenShots