Automational vs. SAP Emarsys
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Automational | Score10 out of 10 | Small Businesses (1-50 employees) | Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The email marketing application contains a drag and drop editor and users can monitor the performance of email campaigns with built-in email statistics. With the Automation Builder users can select from pre-made templates and create “drip marketing,” or… | N/A |
SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Automational | SAP Emarsys | |
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| Likelihood to Recommend | - | 7.7 |
| Likelihood to Renew | - | 9.9 |
| Ease of integration | - | 5.0 |