Avira Prime vs. Bitdefender GravityZone

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Avira Prime
Score 8.0 out of 10
N/A
Avira Prime, now from Gen (the company formed from the merger of NortonLifeLock, Avast, Avira, and AVG), is an antivirus solution used to protect small businesses, a cross-platform and multi-device solution replacing Avira's legacy antivirus solutions phased out in December of 2021.
$9.99
per month 5 devices
Bitdefender GravityZone
Score 9.1 out of 10
N/A
Bitdefender GravityZone combines multiple security services into a single platform to reduce the cost of building a trusted environment for endpoints.
$284.99
per year 10 devices
Pricing
Avira PrimeBitdefender GravityZone
Editions & Modules
5 devices
$9.99
per month 5 devices
25 devices
$12.99
per month 12 devices
GravityZone Small Business Security
$284.99
per year 10 devices
GravityZone Business Security
$369.99
per year 10 devices
GravityZone Business Security Premium
$814.99
per year 10 devices
GravityZone Business Security Premium
Contact Sales
GravityZone Business Security Enterprise
Contact Sales
GravityZone XDR
Contact Sales
Offerings
Pricing Offerings
Avira PrimeBitdefender GravityZone
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for annual pricing.5 device license purchase minimum. Discounts available for multi-year subscriptions. 1st year discounts available (up to 30% off displayed price).
More Pricing Information
Community Pulse
Avira PrimeBitdefender GravityZone
Considered Both Products
Avira Prime
Chose Avira Prime
Cyclance was a sluggish tool and didn't work well according to our business needs and demands. We had high expectations with Cyclance which it failed to fulfill. The scanning engine and the efficiency of detecting and removing threats are weak as compared to Avira. Avira is the …
Chose Avira Prime
Bitdefender Antivirus - another product that I have used for a number of years.

Avira has some big advantages over other AV products on the market today. One of the big advantages is that in most AV tests of AV products, Avira most often scores at the very top of the list, for …
Chose Avira Prime
AVG (not this version) I tried it before arriving at Avira, but I had the problems of constant infections and that while analyzing the hard disk my laptop was getting slow, something that never happened to m before. I even used Avira on an older PC and it has worked well and …
Chose Avira Prime
F-Secure despite being a good antivirus when it comes to protecting home equipment does not act the same for business protection because its performance is much lower as well as its ease of use while Avira meets these requirements and its protection is much more complete and …
Chose Avira Prime
A few years ago when I started my search for the right antivirus, I used AVG, and I must say that it is quite good. It works impeccably, its analysis process is quite fast, its update system is the same as that of Avira, its technical support is quick to respond, among other …
Chose Avira Prime
I have used these two and others, but compared to ESET, I think that Avira has a better performance and offers greater protection against viruses and malicious software. Compared to Kaspersky, Avira is not at the same level of analysis and protection, and Kaspersky is much …
Chose Avira Prime
Its main rival in the antivirus market is Avast, and despite this in recent tests, the latter proved to be a bit inferior to the Avira Antivirus in some aspects such as heuristics, resource consumption and a high detection capacity of rootkits and trojans.
Chose Avira Prime
ESET and Avast are quite good, but Avira gives me more security because I have had fewer errors in file analysis, and I have detected several files that have tried to download without my authorization.
Bitdefender GravityZone
Chose Bitdefender GravityZone
Bitdefender GravityZone was the best for both ease of use and cost. Their pricing model outweigh most others as its a very low cost per unit per month.
Chose Bitdefender GravityZone
Bitdefender was more of a robust solution than Webroot. It offers many more granular configurations than the competition but also includes more complexity to get it all set up and find how to configure all the additional features.
Chose Bitdefender GravityZone
Much better company and product. In my experience, we got completely ripped off when broadcom bought Symantec and were told our 3 year licenses are now only 1 year licenses with no refund. Also was a much more seamless install and has caught way more threats than symantec ever …
Chose Bitdefender GravityZone
Bitdefender offered the largest number of tools with the smallest footprint of any providers we have tested and used. The cloud platform is very well thought out and will give us all the information we need very quickly. Resources required have been greatly reduced, both on …
Chose Bitdefender GravityZone
I find that Bitdefender GravityZone is more resilient to attack than the Norton product. I've been out to too many machines that have been compromised with the Norton Antivirus product on them. I trust Bitdefender to protect the device effectively against threats better than …
Chose Bitdefender GravityZone
I've a lot of experience with many EDR among the best in the market. In an incident response phase we usually test the malware detected against many EDR's and Bitdefender GravityZone is the only one that always detect the threat. Being constantly updated with the latest …
Chose Bitdefender GravityZone
We found Bitdefender to be better. In our attempts to infect a test Windows 10 VM's we could not get around Bitdefender. Additionally, we have not had any complaints about performance once installed. That was not the case with Symantec.
Chose Bitdefender GravityZone
I think these days all of the products are extremely quick at updating the definitions as soon as they come out. Bitdefender is no different. It updates and catches threats on our endpoints and alerts the user with a very visible pop-up warning. It also quarantines threats …
Chose Bitdefender GravityZone
Very effective. If we would've stayed with Kaspersky, we would've gotten infected by ransomware.
Chose Bitdefender GravityZone
It's night and day between Kaspersky and Bitdefender [GravityZone]. We previously used Kaspersky both internally and throughout our customer base. It was a resource hog and allowed many threats to get through. It never updated properly and was in my opinion, a piece of junk. …
Chose Bitdefender GravityZone
Bitdefender GravityZone beats all other competitors. It runs with a very small footprint, yet catches anything thrown at it. We will never change AV providers.
Chose Bitdefender GravityZone
We tested many different antivirus programs before deciding to go with Bitdefender GravityZone. Bitdefender [GravityZone] caught numerous threats that made it through the other AVs. It also uses considerably fewer system resources than its competitors.
Chose Bitdefender GravityZone
While most anti-virus/threat management software is highly effective, Bitdefender [GravityZone] consistently ranks as best in class when it comes to threat management. The [sheer] fact that of the nearly 100 computers I manage, not a single one has experienced a virus outbreak …
Chose Bitdefender GravityZone
We were a Kaspersky shop for years. Kaspersky was a resource hog and it didn't even block half of what was thrown at it. We had more outbreaks and more end-user complaints in a year of Kaspersky then we have had in almost three years of Bitdefender.
Chose Bitdefender GravityZone
We have not regretted moving to Bitdefender GravityZone. It's much easier to manage and the product is less noticeable on the machines it is installed. There are very little false positives and up till now we have not had any outbreaks of viruses in the company. They were …
Chose Bitdefender GravityZone
I believe it’s pretty effective compared to others. Bitdefender GravityZone does have robust protection. Having used Carbon Black and Kaspersky, all solutions are pretty reliable and top tier.
Chose Bitdefender GravityZone
We were using McAfee and it just caused issue after issue and so now with BD GZ we do not have to worry about machine lock up or even the issues of updates as BD keep the software updated with the latest information that we need to ensure our customer are protected.
Chose Bitdefender GravityZone
Bitdefender GravityZone is easier to use compared to other platforms. I found others to be convoluted in their program management features.
Chose Bitdefender GravityZone
Since we haven't had any outbreaks, I would say it is very effective as prevention. When we used Vipre, we became infected.
Chose Bitdefender GravityZone
They all seem to do a decent job at stopping attacks, but for the cost and features I felt I could not go wrong selecting Bitdefender while I was comparing the others.
Chose Bitdefender GravityZone
Detection of the others is more basic and less layered. Also, the lack of add-on modules, especially EDR, is a deal breaker. Most of all, the centralized management with a cloud console is lacking and therefore hardware is required.
Chose Bitdefender GravityZone
Very effective. As mentioned previously, the product just works. We have had no threats that were not taken care of by GravityZone. Previous alternatives had failed on a number of levels, requiring a lot of additional remediation/repair.
Chose Bitdefender GravityZone
When compared to Trend Micro Worry Free Business Security software, Bitdefender GravityZone is just as good or better. We have not had any software or security issues while using either so it is difficult to say which one responds to and handles threats better. I do like both …
Chose Bitdefender GravityZone
When it comes down to it, I feel that both Bitdefender GravityZone and Sophos achieve the same results, and that's what really matters. My personal opinion is that Sophos provides a much more robust console that makes a lot more sense when navigating. I've often gotten so lost …
Chose Bitdefender GravityZone
McAfee EPO for SMB Cloud, Sophos and Kaspersky AV
Features
Avira PrimeBitdefender GravityZone
Endpoint Security
Comparison of Endpoint Security features of Product A and Product B
Avira Prime
-
Ratings
Bitdefender GravityZone
9.6
Ratings
11% above category average
Anti-Exploit Technology00 Ratings9.50 Ratings
Endpoint Detection and Response (EDR)00 Ratings10.00 Ratings
Centralized Management00 Ratings9.00 Ratings
Hybrid Deployment Support00 Ratings10.00 Ratings
Infection Remediation00 Ratings9.50 Ratings
Vulnerability Management00 Ratings10.00 Ratings
Malware Detection00 Ratings9.50 Ratings
Best Alternatives
Avira PrimeBitdefender GravityZone
Small Businesses
Malwarebytes
Malwarebytes
Score 8.2 out of 10
ThreatLocker
ThreatLocker
Score 9.5 out of 10
Medium-sized Companies
CrowdStrike Falcon
CrowdStrike Falcon
Score 9.0 out of 10
CrowdStrike Falcon
CrowdStrike Falcon
Score 9.0 out of 10
Enterprises
CrowdStrike Falcon
CrowdStrike Falcon
Score 9.0 out of 10
BeyondTrust Endpoint Privilege Management
BeyondTrust Endpoint Privilege Management
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Avira PrimeBitdefender GravityZone
Likelihood to Recommend
8.0
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
8.0
(0 ratings)
5.6
(0 ratings)
User Testimonials
Avira PrimeBitdefender GravityZone
Likelihood to Recommend
Avira Antivirus has the quality of being multiplatform. It is available for Windows, Linux, and Mac, and in addition to its paid version, there is also a free version. As with most antivirus software, it is able to scan hard and removable drives for viruses, and it also runs as a background process, testing each file (both open and closed).
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It just works. I have seen multiple viruses and malware get past other antivirus software like TrendMicro, Webroot, and Kaspersky. Bitdefender GravityZone always catches what others miss. It has a very light footprint when it comes to system resources. The centralized management console is nice, but I prefer the console before they redesigned the UI.
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Pros
  • It runs in the background so it does not interrupt the actions that are being carried out.
  • Work in real time allowing alerts to be issued immediately
  • Offers plans with very accessible prices
  • Your support team is very attentive, they are always available.
  • Offers protection against known and advanced threats
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  • The Gravity Zone console is quite easy to use, particularly if the person assigned to implement and deploy have a good understanding of how to make it work to get at the information needed.
  • The Dashboard is customizable to get at the information needed in one location.
  • Pushing tasks across the network is quite easy.
  • Having said the what is available in gravity zone, it is easy to see what devices have activity that frequently result in quarantines. This allows us to address "misuse" of our devices. Which brings me to my final point...
  • The policies can be set up to lock devices down with very strict rules (such as device locking) or with relaxed policies.
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Cons
  • Its level of protection in real time could be better when dealing with multiple threats. For example, it does not adequately block files that are auto-downloaded without the user's permission.
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  • I wish we could access logs from the cloud-based product. Not just in a viewable sense but from a download so that we can scrape them for interesting strings.
  • Bitdefender needs to make it easier to export data from the web interface. As it stands now, it's a time-consuming copy and paste activity.
  • I would like for there to a notification service when someone encounters malware. For example, an email to our IT team when someone's Bitdefender quarantines a file.
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Likelihood to Renew
No answers on this topic
It works. I rely heavily on my vendors to provide a product that works, is easy to implement, and that they support. As well as be a decent value for the money
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Usability
No answers on this topic
The console is easy to use, but has grown to have a lot of functionality. The only challenge is that all functions (even disabled and not installed ones) are shown. It would be great if only the functions that are active would be visible.
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Reliability and Availability
No answers on this topic
Yes its very available. The software continues to protect you even if you are offline. It constantly runs in the background and will check for updates again once back online.
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Performance
No answers on this topic
The console is quite fast and responsive, and once you start to get used to it, it is easy to use and you can see the main dashboard status at a glance. You can then dig deeper into the individual Companies / Endpoint clients and check the status of each. The software itself is not heavy on system resources in each PC.
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Support Rating
Since the product runs really well overall, and I haven't really run into any major issues, I have not had a need to contact the vendor directly for support. I have perused the vendor's site for other support channels, and they do have a number of good support options, such as submitting a request, KB articles, and Community forums. One support option that does not seem to be available (or might be really hard to find) is a direct line to call for phone support. As an individual or business member you can submit a request via a web form, which then will be sent to the tech support team, at which point they will call you.
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Support is an area Bitdefender has always struggled with. While their products work great, the GravityZone dashboard is very technical in nature. If you aren't IT inclined, it could be difficult to setup. While most times support is helpful, we tend to work with them over email because of their very thick accent, they are hard to understand over the phone.
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In-Person Training
No answers on this topic
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
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Online Training
No answers on this topic
The trainer went through everything in the console an showed me what each setting did. If I had any questions on how to do something, he showed me where to go and how to do it. The trainer was very helpful and knowledgeable, and also professional and patient. Highly recommended.
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Alternatives Considered
Bitdefender Antivirus - another product that I have used for a number of years. Avira has some big advantages over other AV products on the market today. One of the big advantages is that in most AV tests of AV products, Avira most often scores at the very top of the list, for both performance and detection rates in discovering viruses/malware. Another big advantage that Avira, compared to some other big-name AV products out there, is that Avira tends to use little system resources when installed/running on a client machine. This is an important aspect when choosing an AV product.
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Bitdefender offered the largest number of tools with the smallest footprint of any providers we have tested and used. The cloud platform is very well thought out and will give us all the information we need very quickly. Resources required have been greatly reduced, both on Endpoints and in the day-to-day management of the product. We also gained Patch management and vulnerability scanning as part of the switch, which has enabled us to keep on top of updates, making the environment more secure.
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Scalability
No answers on this topic
I give it this rating because one you have the console running, you can add or remove whole companies, add computer endpoints (and remove them), and easily create and deploy endpoint packages to the machines that need the software. Once installed, the software starts to report back to the Bitdefender servers and the number of active licences is then seen and billed.
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Return on Investment
  • the main thing is that for some time now my PC has not been infected with any virus, and I have not lost any more information, so I have all the documents and presentations ready to do my classes.
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  • Estimating the ROI with Bitdefender [GravityZone] is rather difficult. While there is an obvious cost to using Bitdefender [GravityZone] (via a monthly or yearly subscription fee for each device being protected), it is hard to estimate the cost of if a computer or computers become infected via a piece of malware. In the best-case scenario, a single computer becomes infected with a relatively benign piece of malware that can be removed after infection; in a worst-case scenario, an entire infrastructure is infected by ransomware completely crippling an organization.
  • Since implementing Bitdefender [GravityZone] across multiple organizations, not a single one has [added] a malware outbreak.
  • The initial cost of setup and the cost of maintenance is more than worth it for if nothing more than peace of mind.
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ScreenShots