Awin vs. Tapfiliate

I believe that Awin is well suited for any company looking to grow their affiliate program. Whether it is expanding to another affiliate platform or their first affiliate platform I think that the Awin affiliate platform is a great place for any scenario. We have been very happy with our choice of using Awin to manage our affiliate program.

Incentivized

We've reviewed a lot of platforms and Tapfiliate was the best we could afford to track our affiliates. However, it is not user friendly and is frustrating to set up. The communication that can be automated is limited as well - we deal with clients in 5 different languages but can only send our communication in one.

Incentivized

• Clean interface.
• Different reporting options.
• Easy to use link builder.

Incentivized

• integrate with other systems

Incentivized

• Making it easier to grow your affiliate program.

Incentivized

• Trial policy, they force you to put your credit card in order to check their features.
• Customer support, they don't explain deeply their features, they force you to check their demo.
• Notifications, as they don't notify you before they charge you.

We needed their help previously to take the decision to buy or not, but they didn't explain deeply the features and if they meet our needs or not. Instead of this, they forced us to create the account, and put our credit card in order to check the Demo. So their help was really nonexistent.

It’s the far more clean and intuitive one in terms of interface, easy to navigate your way through to find what you need, whether that’s new affiliate programs to join, contact details, its link builder, or pulling reports. As soon as you sign in, too, you get an immediate indication of how many transactions you’ve converted and Month on monthly performance.

Incentivized

Well, Tapfiliate is behind the other options, as they have the network features and Tapfiliate doesn't.

• Can better address the success of an article in terms of conversion.
• A way to build relationships between merchant and publisher.

Incentivized

• In our case it was negative as it didn't meet our needs.