Ayasdi Core vs. Cyfe, by Traject

Well suited: 1. If data set is not yet well organized. 2. Hypothesis is not yet established. 3. Need to visually explore to find patterns of data (often when analysts have no good understanding of data) 4. When [you need] to analyze events with a timeframe (specifically a sequence of events as a transaction) Less appropriate 1. If a data set is very large, such as Hadoop data, it becomes hard to manage data pipeline and process to feed the data into Ayasdi. To be feed into Ayasdi, data should be aggregated or organized to some level.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Ayasdi Core provides an easy way to get some insight on data. Typically analytics may require having a model or hypothesis before starting to look into the data, but Ayasdi lets you just feed the data first then start seeing what the data looks like.
• Ayasdi Core's topological network visualization is quite unique. It allows you to explore patterns and potential relations between multiple data elements. A user can also dynamically navigate data with different aspects on the web.
• The Web version of Ayasdi is easy to use, stable, and fast. It hasn't crashed even when we feed it a lot of data sets, although it took time.

Incentivized

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• Use of Python SDK is required to feed data into Ayasdi, but it lacks training materials or sample codes for a novice to get started.
• Although Web UI of Ayasdi is looking good, often it freezes when the user runs an analysis. It doesn't crash but the web page needs to be refreshed to see the progress of analysis.
• Algorithms provided by Ayasdi, such as metrics types, lens types need to be explained (what they are and what their strengths and weaknesses are). We had to Google or do research on our own to understand what they are.

Incentivized

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

We had a working group that has been using R studio for the general purpose of statistical analysis in our organization. Although it is a great tool that provides enriched function sets, it is time-consuming for our clinical analysts to learn the tool to see the first result. R is somewhat of a developer-oriented/friendly tool. Ayasdi is friendly to a domain analyst or end users. Plus, support and consulting from Ayasdi were excellent so that we could get knowledge from them immediately whenever we needed.

Incentivized

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations