Azure API Management vs. Marksel

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Azure API Management
Score 8.0 out of 10
N/A
Microsoft's Azure API Management supports creation of API.
$0.04
Lightweight and serverless version of API Management service, billed per execution
Marksel
Score 0.0 out of 10
Small Businesses (1-50 employees)
Marksel is a performance tracking and traffic management platform designed for affiliate networks and media buying teams that require deep visibility and flexible control over their traffic flows and funnels. Key Features: Full-click transparency: all clicks are logged, including bot traffic, suspicious sessions, and GEO mismatches API-based funnel and traffic automation: enables real-time integration, routing, and data exchange Custom link…
$600
per month
Pricing
Azure API ManagementMarksel
Editions & Modules
Consumption
0.042 per 10,000 calls
Lightweight and serverless version of API Management service, billed per execution
Developer
$48.04
per month Non-production use cases and evaluations
Basic
$147.17
per month Entry-level production use cases
Standard
$686.72
per month Medium-volume production use cases
Premium
$2,795.17
per month High-volume or enterprise production use cases
Isolated
TBA
per month Enterprise production use cases requiring high degree of isolation
Starter
$600
per month
Entrepreneur
$1,200
per month
Business Pro
$1,800
per month
Offerings
Pricing Offerings
Azure API ManagementMarksel
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Azure API ManagementMarksel
Considered Both Products
Azure API Management
Chose Azure API Management
Apigee is by Google and seems to be promising. The cost seems high though. With Azure, we do not have to make any special purchases. CapEx vs OpEx! But, Apigee could be more environment independent compared to Azure APIM. The promise of speed by Apigee is also better compared …
Chose Azure API Management
It’s a great tool, and so easy to seamlessly connect into your current Azure world that it’s hard not to look at it or even test the waters with it. It’s priced well, and is feature-rich enough to accomplish most tasks. I think the ease of having everything together and the …
Chose Azure API Management
Azure APIM vs Amazon API Gateway:
1) Azure APIM was a complete package that included a developer portal.
2) We are very Microsoft centric - so the Microsoft product suite aligned very well with our business needs.
Marksel

No answer on this topic

Features
Azure API ManagementMarksel
API Management
Comparison of API Management features of Product A and Product B
Azure API Management
8.0
Ratings
4% below category average
Marksel
-
Ratings
API access control8.90 Ratings00 Ratings
Rate limits and usage policies5.40 Ratings00 Ratings
API usage data8.90 Ratings00 Ratings
API user onboarding9.00 Ratings00 Ratings
API versioning8.90 Ratings00 Ratings
Usage billing and payments5.20 Ratings00 Ratings
API monitoring and logging9.80 Ratings00 Ratings
Best Alternatives
Azure API ManagementMarksel
Small Businesses
NGINX
NGINX
Score 9.2 out of 10
NGINX
NGINX
Score 9.2 out of 10
Medium-sized Companies
NGINX
NGINX
Score 9.2 out of 10
NGINX
NGINX
Score 9.2 out of 10
Enterprises
NGINX
NGINX
Score 9.2 out of 10
NGINX
NGINX
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Azure API ManagementMarksel
Likelihood to Recommend
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Azure API ManagementMarksel
Likelihood to Recommend
The range of policies that enable the APIs to loosely couple it with security, rate limit, retry, etc. are good. We can easily tie authentication mechanisms to external and other internal services without having to modify the backend.
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Pros
  • Management of APIs
  • Security of the API through Azure AD, AD B2C etc.
  • Providing an outer layer through APIs
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Cons
  • Cost - the upfront cost is a bit restrictive. I've been told it is because there are a few underlying VMs that are running this service. So if you're just starting out with API management, it can be an expensive proposition. Value increases as you add additional APIs. If you're using Azure B2C for the developer portal, you'll require Standard or Premium since they support AAD integration.
  • Security granularity - at time of writing, APIM doesn't support breaking out operations to products. For example, if you have an API that has a GET and a POST operation, and you want the POST operation to require a different subscription. There is a work around, but it makes management a bit messy.
  • Developer and Publisher portal - it's a little weird. Microsoft hasn't migrated all the publisher portal functionality into the "native" Azure portal. So some of it feels a little weird - especially when working with the content management side of things for the developer portal.
  • Scaling - while it's easy to scale up, the cost of APIM ramps up very quickly. Standard -> Premium is a 4x jump.
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No answers on this topic
Alternatives Considered
Azure APIM vs Amazon API Gateway:
1) Azure APIM was a complete package that included a developer portal.
2) We are very Microsoft centric - so the Microsoft product suite aligned very well with our business needs.
3) It was faster and easier to stand up Azure APIM for testing than it was for the Amazon API Gateway.
Read full review
No answers on this topic
Return on Investment
  • It’s really pay as you go, so it's not that costly to get in and try it out. There’s no expensive client to buy and manage, but you do need to stay on top of the rapidly changing Azure environment to be sure you upgrade or adjust when needed.
  • It’s not great having more than one API tool, but it’s ok to spread out your work, as you always want the right tool for the right job. For example, if you are a Salesforce-heavy organization, I’d go with Mule over Azure.
  • It was easy getting an external consultant access to the tool to build their own API for a project they were working on for us.
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No answers on this topic
ScreenShots

Marksel Screenshots

Screenshot of SELECT LANDING PAGE: SELECT ON THE PLATFORM OR CREATE OWN FUNNEL
Use selection of top converting funnels from the platform or set up your own funnelScreenshot of DESIGN CASCADE
CASCADE (API/S2S)
1st priority clients
2nd priority clients
...
X priority clients

- TARGETING (OS and GEO)
- CAPPING (by goals)
- ROTATIONS  (by products)
- IND.MODELS (CPA, CPL, RS, ETC.)Screenshot of ADD MONETIZATION PARTNERS
ADVANCED MONETISATION
Monetisation with redirects
RTB,  Ad Networks, performance based partners
Monetisation without redirects
Email, push, SO, BO etc. partners
Redistributions lists
Emailing partnersScreenshot of TEST CONNECTIONS AND GO LIVE
API testing allows you to determine in 0.322 seconds without additional technical support whether the integration has been implemented correctly and whether you can start pouring traffic safelyScreenshot of CHECK STATS: EPC, EPS, REJECTION RATE, RESPONSE TIME, DEFINE BEST PERFORMING LANDING PAGES
Statistics display the necessary indicators for traffic optimization: we see how to redistribute the priority of products in the cascadeScreenshot of APPLY OPTIMIZATIONS