Azure Synapse Analytics vs. Google BigQuery

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Azure Synapse Analytics
Score 6.9 out of 10
N/A
Azure Synapse Analytics is described as the former Azure SQL Data Warehouse, evolved, and as a limitless analytics service that brings together enterprise data warehousing and Big Data analytics. It gives users the freedom to query data using either serverless or provisioned resources, at scale. Azure Synapse brings these two worlds together with a unified experience to ingest, prepare, manage, and serve data for immediate BI and machine learning needs.
$4,700
per month 5,000 Synapse Commit Units (SCUs)
Google BigQuery
Score 8.5 out of 10
N/A
Google's BigQuery is part of the Google Cloud Platform, a database-as-a-service (DBaaS) supporting the querying and rapid analysis of enterprise data.
$0.04
Pricing
Azure Synapse AnalyticsGoogle BigQuery
Editions & Modules
Tier 1
$4,700
per month 5,000 Synapse Commit Units (SCUs)
Tier 2
$9,200
per month 10,000 Synapse Commit Units (SCUs)
Tier 3
$21,360
per month 24,000 Synapse Commit Units (SCUs)
Tier 4
$50,400
per month 60,000 Synapse Commit Units (SCUs)
Tier 5
$117,000
per month 150,000 Synapse Commit Units (SCUs)
Tier 6
$259,200
per month 360,000 Synapse Commit Units (SCUs)
Standard edition
$0.04 / slot hour
Enterprise edition
$0.06 / slot hour
Enterprise Plus edition
$0.10 / slot hour
Offerings
Pricing Offerings
Azure Synapse AnalyticsGoogle BigQuery
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Azure Synapse AnalyticsGoogle BigQuery
Considered Both Products
Azure Synapse Analytics
Chose Azure Synapse Analytics
They're all part of the Microsoft Azure family, so they are not exactly competitors. They overlap in functionality, but they're targeted at different levels of customers.
Azure Data Factory is an excellent stand-alone PaaS (included in Synapse Analytics) for writing, scheduling, …
Chose Azure Synapse Analytics
When client is already having or using Azure then it’s wise to go with Synapse rather than using Snowflake. We got a lot of help from Microsoft consultants and Microsoft partners while implementing our EDW via Synapse and support is easily available via Microsoft resources and …
Chose Azure Synapse Analytics
In comparing Azure Synapse to the Google BigQuery - the biggest highlight that I'd like to bring forward is Azure Synapse SQL leverages a scale-out architecture in order to distribute computational processing of data across multiple nodes whereas Google BigQuery only takes into …
Chose Azure Synapse Analytics
Azure Synapse Analytics stacks up well against the competitors I mentioned above. Technically, Azure SQL Datawarehouse is an upgraded version of the Azure SQL Database. So, the choice to move from one to the other depends on the processing needs of your company. If you need …
Chose Azure Synapse Analytics
We also looked at Oracle Data Warehouse as part of our short list of products to implement as a solution. Oracle's product turned out to have less support by way of easily accessible internet blogs. Oracle was also considerably more expensive and we would have needed to hire …
Chose Azure Synapse Analytics
SQL Data Warehousing is much easier to manage if you already have SQL Server experience and analysts who are familiar with its interface. We are currently piloting using NoSQL and Hadoop type databases but it is difficult to get set up properly. Additionally, we have to …
Chose Azure Synapse Analytics
Synapse, in comparison has its ups and downs against the competitors. However, where it excels, and builds it's markets is the cheaper costs (compared to Redshift), low code platforms and an in house solution that does not need you to leave the Synapse workspace for end to end …
Chose Azure Synapse Analytics
Databricks is a complete product with new features constantly coming out. This can be both good or bad, with a lot of innovation comes a responsibility to keep your code and pipelines fresh.

Chose Azure Synapse Analytics
Our team evaluated multiple platform as I mentioned above , but we stacks up Azure Synapse Analytics because :
1. Easy UI and Unified platform advantage
2. Tight integrations with MS ecosystem.
Google BigQuery
Chose Google BigQuery
is much better as it’s easily accessible provides velvet documentation and fulfils all our needs as well as easily integrated into clients, environment
Chose Google BigQuery
Google BigQuery is simpler and I say it has simpler UI too.
If you have a clear long term ask , mainly business intelligence needs then Google BigQuery offers you good.
If you need too much of features under a single cloud and you are ok to be lil clumsy then you can check …
Chose Google BigQuery
I have used most of the data analytics platforms. Based on my work, I have found that the user interface of Google BigQuery is simple to navigate. I like the front view - ease of joining tables, and integration with other platforms.
Chose Google BigQuery
Compared to every other analytics DB solution I've used, Google BigQuery was by far the easiest to set up and maintain, and scale.
The price was also much lower for our use case (internal data analysis).
Chose Google BigQuery
For our usage, Google BigQuery is cheaper and more performant. The others have their place, but in certain scenarios, Google BigQuery is a better solution.
Chose Google BigQuery
We actually use Snowflake and BigQuery in tandem because they both currently meet various needs. Redshift, however, has barely been used since our migration away from it. In the case of both Snowflake and BigQuery, they beat Redshift by a long shot. The main reasons are their …
Chose Google BigQuery
I came to use BigQuery from a traditional system like MS SQL server, the features which are available in BigQuery as a cloud service far outweigh the features from SQL server. I have not used other similar tools like Amazon Redshift but Google BigQuery serves multiple use cases …
Chose Google BigQuery
Google BigQuery is cheaper and much faster as compared to both. While as compared to Snowflake , we tested it was faster and cheaper by 30%, that is after Snowflake tweaked their environment, if not for that it would have been 90% cheaper than snowflake. Redshift is not easy …
Chose Google BigQuery
In my opinion, Google BigQuery is custom made to be the best data lake system that is easy to use, scalas to fit any business size, has inbuilt security, as well as tools for data integrity. Although a few other tools have some of the same functionality, Google BigQuery is the …
Chose Google BigQuery
It's easier to connect data between BigQuery and looker studio instead of connecting the data between BigQuery and tableau in terms of data explore or dashboard creating. Therefore we are considering migrating dashboards from tableau to looker studio for the whole company.
On …
Chose Google BigQuery
When comparing Google BigQuery and Databricks, both platforms are powerful tools for managing and analyzing large datasets. BQ is ideal for businesses requiring large-scale analytics, reporting, and dashboarding with minimal operational overhead. It’s also great for ad-hoc …
Chose Google BigQuery
Google BigQuery's main advantage over its direct competitors (Amazon Redshift and Azure Synapse) is that it is widely supported by non-Google software, while the others rely heavily on their own cloud ecosystems.
Chose Google BigQuery
I have used other data manipulation tools like SQL Server and Google BigQuery feels more intuitive, Google provides so much documentation and tutorials that getting to know the software is not only easy but even satisfactory, so I'd say Google BigQuery is very superior to that …
Chose Google BigQuery
Amazon Redshift was a likely alternative we were considering , but it needs to be provisioned on cluster and nodes, which increases infrastructure management, whereas Google BigQuery is serverless, so no infra management :) Also, I remember when comparing them we did found out …
Chose Google BigQuery
Its same as compared to Big query. We go with big query because of clients requirements in project.
Chose Google BigQuery
Google BigQuery as a platform allows for more integrations and customizability than many other offerings. Users mostly need to understand the basics of database and SQL programming in order to get the most from the product. However, other products like Hevo do have less of a …
Chose Google BigQuery
There are some areas in which this product is better while there are some in which others do better. It's not like Google BigQuery surpasses them in every metric. For a holistic view, I will say we use this because of - scalability, performance, ease of use, and seamless …
Chose Google BigQuery
The data performance of Google BigQuery is best as per other software. Limitations on Google BigQuery's data size are superior to those of Microsoft SQL. Obtaining real-time data from several IoT devices is another benefit.
Chose Google BigQuery
I personally find it by far simpler than Amazon redshift due it's onboarding seamlessness. For a quick start and simplify tye access to read the data big query provide better user experience and a smoother user interface. More importantly, the fact that Big Query can be easily …
Chose Google BigQuery
Compared to SingleStore, BigQuery has a big advantage of being completely serverless, and without practical limitations.

Compared to RedShift, we found the cost model to be more fitted to our needs.
Chose Google BigQuery
BigQuery can automatically scale to accommodate the data and query load, providing potentially unlimited scalability. At the same time, Redshift requires manual scaling efforts to increase or decrease capacity, which might affect performance during scaling operations.
Chose Google BigQuery
We focused more on data volume and less on full application capabilities. All in all, we found that the two solutions complement each other. For integration, some sources were better handled in SAP HANA, particularly other SAP systems where Google Big Query was more suitable …
Chose Google BigQuery
SingleStore has a much lower query latency compared to BigQuery. Thus, we segregate faster tasks to SingleStore, and use BigQuery has our main database to store all historical data.
Chose Google BigQuery
Google BigQuery i would say is better to use than AWS Redshift but not SQL products but this could be due to being more experience in Microsoft and AWS products. It would be really nice if it could use standard SQL server coding rather than having to learn another dialect of …
Chose Google BigQuery
First and foremost, Google BigQuery's pricing structure, based on data processing and storage, is more cost-effective for our needs. Secondly, since we already use other Google Cloud services, its tight integration with them especially, with Cloud Storage and Dataflow was a big …
Features
Azure Synapse AnalyticsGoogle BigQuery
Database-as-a-Service
Comparison of Database-as-a-Service features of Product A and Product B
Azure Synapse Analytics
-
Ratings
Google BigQuery
8.4
Ratings
3% below category average
Automatic software patching00 Ratings8.00 Ratings
Database scalability00 Ratings9.20 Ratings
Automated backups00 Ratings8.50 Ratings
Database security provisions00 Ratings8.60 Ratings
Monitoring and metrics00 Ratings8.00 Ratings
Automatic host deployment00 Ratings8.00 Ratings
Best Alternatives
Azure Synapse AnalyticsGoogle BigQuery
Small Businesses
Google BigQuery
Google BigQuery
Score 8.5 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Medium-sized Companies
Snowflake
Snowflake
Score 8.9 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
Enterprises
Snowflake
Snowflake
Score 8.9 out of 10
IBM Cloudant
IBM Cloudant
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Azure Synapse AnalyticsGoogle BigQuery
Likelihood to Recommend
8.1
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(0 ratings)
Usability
9.6
(0 ratings)
7.7
(0 ratings)
Support Rating
9.6
(0 ratings)
7.3
(0 ratings)
User Testimonials
Azure Synapse AnalyticsGoogle BigQuery
Likelihood to Recommend
In terms of a well-suited scenario - the Azure Synapse can be used to capture data from multiple sources (especially from onPrem sources apart from Dataverse) and update the transformed data based on the given conditions (eg: refresh data based on the specified date/time ranges). Also, the transformed data can simply be transferred to Azure Data Lake for further processing by utilizing other analytics tools such as PowerBI.
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Google BigQuery is great for being the central datastore and entry point of data if you're on GCP. It seamlessly integrates with other Google products, meaning you can ingest data from other Google products with ease and little technical knowledge, and all of it is near real-time. Being serverless, BigQuery will scale with you, which means you don't have to worry about contention or spikes in demand/storage. This can, however, mean your costs can run away quickly or mount up at short notice.
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Pros
  • The combination of SQL/unstructured data
  • Keeping things "complicated, but simple"; [heterogeneous] data formats seen as just SQL tables to business experts used to use Power BI, Excel, and any other traditional SQL-oriented BI tools
  • Integration options using "Synapse pipelines", the application of ADFs
  • The greatly integrated solution of independent things (Spark MPP cluster, MPP SQL Servers, ADFs) - all sitting under one roof. Great job!
  • Integration with super-fast, globally replicated data. I really appreciate the integration of NoSQL databases (namely Core API and Mongo API under Cosmos DB) with purely batch-processed BI data
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  • Its serverless architecture and underlying Dremel technology are incredibly fast even on complex datasets. I can get answers to my questions almost instantly, without waiting hours for traditional data warehouses to churn through the data.
  • Previously, our data was scattered across various databases and spreadsheets and getting a holistic view was pretty difficult. Google BigQuery acts as a central repository and consolidates everything in one place to join data sets and find hidden patterns.
  • Running reports on our old systems used to take forever. Google BigQuery's crazy fast query speed lets us get insights from massive datasets in seconds.
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Cons
  • With Azure, it's always the same issue, too many moving parts doing similar things with no specialisation. ADF, Fabric Data Factory and Synapse pipeline serve the same purpose. Same goes for Fabric Warehouse and Synapse SQL pools.
  • Could do better with serverless workloads considering the competition from databricks and its own fabric warehouse
  • Synapse pipelines is a replica of Azure Data Factory with no tight integration with Synapse and to a surprise, with missing features from ADF. Integration of warehouse can be improved with in environment ETl tools
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  • It is challenging to predict costs due to BigQuery's pay-per-query pricing model. User-friendly cost estimation tools, along with improved budget alerting features, could help users better manage and predict expenses.
  • The BigQuery interface is less intuitive. A more user-friendly interface, enhanced documentation, and built-in tutorial systems could make BigQuery more accessible to a broader audience.
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Likelihood to Renew
No answers on this topic
We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.
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Usability
The data warehouse portion is very much like old style on-prem SQL server, so most SQL skills one has mastered carry over easily. Azure Data Factory has an easy drag and drop system which allows quick building of pipelines with minimal coding. The Spark portion is the only really complex portion, but if there's an in-house python expert, then the Spark portion is also quiet useable.
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web UI is easy and convenient. Many RDBMS clients such as aqua data studio, Dbeaver data grid, and others connect. Range of well-documented APIs available. The range of features keeps expanding, increasing similar features to traditional RDBMS such as Oracle and DB2
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Reliability and Availability
No answers on this topic
I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.
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Performance
No answers on this topic
I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.
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Support Rating
Microsoft does its best to support Synapse. More and more articles are being added to the documentation, providing more useful information on best utilizing its features. The examples provided work well for basic knowledge, but more complex examples should be added to further assist in discovering the vast abilities that the system has.
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BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.
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Alternatives Considered
They're all part of the Microsoft Azure family, so they are not exactly competitors. They overlap in functionality, but they're targeted at different levels of customers. Azure Data Factory is an excellent stand-alone PaaS (included in Synapse Analytics) for writing, scheduling, and monitoring pipelines. Azure SQL Database (and all the Azure SQL family) is excellent for traditional, SQL-based data warehouses, especially if you're migrating from on-premises. Combined with Azure Data Factory (that can run SSIS packages), it's a perfect solution for a simple path to the cloud. Azure Databricks is effectively the only internal "competitor" to Synapse Analytics but targeted more to a "platform-agnostic" audience. On the other hand, Synapse is more of a proprietary mix of products that are more tightly related to Microsoft technologies.
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Google BigQuery of course collects a much much larger array of raw data and can handle (practically) an unlimited amount of data. For a large enterprise like ours that relies on large-scale analytics, this is absolutely imperative. Google BigQuery can also combine GA4 data with external sources (like CRM tools), so our analytics can be unified. Due to our heavy reliance on GA4, Google BigQuery is the natural choice since it is a Google product and has better integration.
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Scalability
No answers on this topic
We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.
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Return on Investment
  • It definitely has a positive impact on ROI. We are able to use it to generate MORE revenue through predictive analytics and pricing optimization.
  • Because of the SQL Data Warehouse design, we're able to set up some self service reporting tools which allow our users to generate reports ad hoc instead of having a full time employee creating these by hand.
  • Having visibility into the data is very useful for management to make good business decisions.
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  • In some places, Google BigQuery has helped us save some money by avoiding the need for expensive infrastructure and reducing some of the operational costs.
  • Scalability is up-to-date and really helpful in multiple places.
  • Knowledge transfer is easy as it is very user-friendly, so the learning curve has been reduced.
  • Also, it gives us more insights from our data, helping us make smarter decisions for our business.
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ScreenShots

Google BigQuery Screenshots

Screenshot of Migrating data warehouses to BigQuery - Features a streamlined migration path from Netezza, Oracle, Redshift, Teradata, or Snowflake to BigQuery using the fully managed BigQuery Migration Service.Screenshot of bringing any data into BigQuery - Data files can be uploaded from local sources, Google Drive, or Cloud Storage buckets, using BigQuery Data Transfer Service (DTS), Cloud Data Fusion plugins, by replicating data from relational databases with Datastream for BigQuery, or by leveraging Google's data integration partnerships.Screenshot of generative AI use cases with BigQuery and Gemini models - Data pipelines that blend structured data, unstructured data and generative AI models together can be built to create a new class of analytical applications. BigQuery integrates with Gemini 1.0 Pro using Vertex AI. The Gemini 1.0 Pro model is designed for higher input/output scale and better result quality across a wide range of tasks like text summarization and sentiment analysis. It can be accessed using simple SQL statements or BigQuery’s embedded DataFrame API from right inside the BigQuery console.Screenshot of insights derived from images, documents, and audio files, combined with structured data - Unstructured data represents a large portion of untapped enterprise data. However, it can be challenging to interpret, making it difficult to extract meaningful insights from it. Leveraging the power of BigLake, users can derive insights from images, documents, and audio files using a broad range of AI models including Vertex AI’s vision, document processing, and speech-to-text APIs, open-source TensorFlow Hub models, or custom models.Screenshot of event-driven analysis - Built-in streaming capabilities automatically ingest streaming data and make it immediately available to query. This allows users to make business decisions based on the freshest data. Or Dataflow can be used to enable simplified streaming data pipelines.Screenshot of predicting business outcomes AI/ML - Predictive analytics can be used to streamline operations, boost revenue, and mitigate risk. BigQuery ML democratizes the use of ML by empowering data analysts to build and run models using existing business intelligence tools and spreadsheets.