TrustRadius

B2B Media Group vs. Influ2

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
B2B Media Group
Score 0.0 out of 10
N/A
B2B Media Group, headquartered in München, Bayern, is a global demand gen company servicing mid-market and enterprise B2B companies. They help companies strategise, execute and manage campaigns that increase awareness, nurture relationships and convert to more pipeline opportunities. Their database and account engagement platform helps clients access data from over 63M B2B decision makers, across 12M unique accounts, covering North America, LATAM, EMEA and APAC.N/A
Influ2
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. Influ2 platform allows users…N/A
Pricing
B2B Media GroupInflu2
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
B2B Media GroupInflu2
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—Pricing is based on the number of people targeted by a client.
More Pricing Information
Community Pulse
B2B Media GroupInflu2
Features
B2B Media GroupInflu2
Engagement
Comparison of Engagement features of Product A and Product B
B2B Media Group
-
Ratings
Influ2
8.9
2 Ratings
9% above category average
Automated routing and prioritization00 Ratings10.01 Ratings
Customer interaction histories00 Ratings7.31 Ratings
Engagement data tracking00 Ratings9.62 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
B2B Media Group
-
Ratings
Influ2
9.7
2 Ratings
22% above category average
Ad campaign creation00 Ratings9.72 Ratings
Display advertising00 Ratings10.01 Ratings
Social advertising00 Ratings9.72 Ratings
Ad reporting and analytics00 Ratings9.32 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
B2B Media Group
-
Ratings
Influ2
10.0
1 Ratings
20% above category average
Behavioral visitor segmentation00 Ratings10.01 Ratings
ABM sales intelligence00 Ratings10.01 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
B2B Media Group
-
Ratings
Influ2
10.0
1 Ratings
18% above category average
Automated workflow & orchestration00 Ratings10.01 Ratings
Best Alternatives
B2B Media GroupInflu2
Small Businesses
Dealfront
Dealfront
Score 8.6 out of 10
Dealfront
Dealfront
Score 8.6 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
B2B Media GroupInflu2
Likelihood to Recommend
-
(0 ratings)
9.7
(4 ratings)
User Testimonials
B2B Media GroupInflu2
Likelihood to Recommend
B2B Media Group
No answers on this topic
Influ2
We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Tinesh Kumar | TrustRadius Reviewer
Tinesh Kumar
Internet Marketing Manager
Read full review
Pros
B2B Media Group
No answers on this topic
Influ2
  • We only spend money on targeting relevant people, our decision makers
  • We get to see who is engaging with our content and identify engaged prospects that our sales should go after
  • We had a noticeable drop of CPL under the guidance of Influ2 customer success
Verified User
Anonymous
Read full review
Cons
B2B Media Group
No answers on this topic
Influ2
  • No integration with Mailchimp.
Verified User
Anonymous
Read full review
Alternatives Considered
B2B Media Group
No answers on this topic
Influ2
When talking about specifically ABM INFLU2 ranks on first for me as it is easy to use and setup in accordance with other software. Also the leads generated are quality leads. Each campaign can be personalized and reports of each campaign give a detailed idea of how the campaign has performed.
Anal Patel | TrustRadius Reviewer
Anal Patel
Account Based Marketing Intern
Read full review
Return on Investment
B2B Media Group
No answers on this topic
Influ2
  • We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.
Verified User
Anonymous
Read full review
ScreenShots

Influ2 Screenshots

Screenshot of Building a custom audience. Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience. The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners. Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos. Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns. Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance. Campaign engagements are monitored from a dashboard.