Balsamiq vs. Gliffy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Balsamiq
Score 7.6 out of 10
N/A
Balsamiq is a wireframing tool that helps lean product teams turn early ideas into clear, actionable direction. The tool helps product managers, founders, and engineers worldwide share concepts, reduce rework, and build better products.N/A
Gliffy
Score 8.0 out of 10
N/A
Gliffy is an online diagramming tool with collaboration features from the San Francisco company of the same name, offering standalone versions of Gliffy and integrated versions for Jira and Confluence.
$6
per month
Pricing
BalsamiqGliffy
Editions & Modules
No answers on this topic
Professional
$6
per month
Offerings
Pricing Offerings
BalsamiqGliffy
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPay per project, not per userFor Enterprise pricing, please reach out.
More Pricing Information
Community Pulse
BalsamiqGliffy
Considered Both Products
Balsamiq
Chose Balsamiq
Balsamiq is lagging a lot as compared to Figma but it's comparable with respect to Mockflow.

Also, Figma is a full stack solution in designing and hence it was an overkill of my role. Balsamiq is easier to use & know in the industry and hence that helped in decision making.
Chose Balsamiq
I use Balsamic for ideation, discussion, collaboration and proposals. It is super fast and easy to just drag UI components onto the canvas and move things around or delete things as you need. Its alignment tools are basic and good enough to get the job done. I would use Figma …
Chose Balsamiq
In the past I have just used HTML to mock up UIs, but as I've previously mentioned this can cause problems with user's thinking that the system is already built. Balsamiq is far quicker and easier to create wireframes, it is more collaborative and the resulting wireframes …
Chose Balsamiq
We think Balsamiq does a good job compared to Visio and we do go to Balsamiq first. We typically know after trying to put together the first wireframe if it will work well in Balsamiq. And we are familiar enough with both tools to get an idea. If it is not working right away in …
Chose Balsamiq
While I love these other tools for many different reasons, Balsamiq is the tool I use for low-fidelity wireframing every time. It’s the most simple and easy-to-use out of the bunch, and it gets the job done without a ton of effort and time required. In the early stages of …
Chose Balsamiq
OmniGraffle can get you to the same place as Balsamiq will, but it will take you longer. Balsamiq has more built-in elements that help you create mockups very quickly. With OmniGraffle, though, you'll be spending more time creating elements by hand. And because OmniGraffle is …
Chose Balsamiq
Invision integrates well with Photoshop but Balsamiq has a much more intuitive pick-up-and-play quality that makes it a useful entry tool to marketing teams just getting their feet wet in the design process. The standardized layout and methodology also gives it an edge if you …
Chose Balsamiq
Creating digital wireframes in Photoshop is a nightmare. Photoshop was not really designed for this purpose. It doesn't have good collaboration options and it doesn't allow pattern libraries, which are essential for consistency and efficiency. We use UXPin and Axure for some …
Chose Balsamiq
  • It is very much user-friendly.
  • It reproduces the experience of sketching on a whiteboard but using a computer.
  • The handwritten design is unique which lets designer focus on the design.
Chose Balsamiq
We select Balsamiq for product cost and quality. It is intuitive, so it does not require much support or courses to start using it. It does not take up much space on the server, it is very light. It can be used in several operating systems. You can load the Bootstrap library …
Chose Balsamiq
We have used some other alternatives and Balsamiq is the best one for fastest results.
InVision and Justinmind both work very well and have great tools for collaboration and making interactive mockups. With Justinmind, I have done some app mockups that felt almost functional …
Chose Balsamiq
Balsamiq is the only wireframing software I've used. The only other thing that I've used for any wireframing is Microsoft Powerpoint, which does actually increase some customization options, but takes much longer to make a quality wireframe. I've also used Adobe Illustrator …
Chose Balsamiq
Balsamiq is selected for cost and product quality. It is inductive, so it does not require much support or courses to start using it, it does not take up much space on the server, it is very light. It can be used in several operating systems. You can load the Bootstrap library, …
Chose Balsamiq
Balsamiq is a quite simple tool; but does exactly what was designed for, it helps with creating mockups, wireframes, and flows. Its simplicity works great for people who are not designers but need to visually represent their ideas. Low-fidelity wireframes work really well in …
Chose Balsamiq
I just searched free trials and did a test run of Balsamiq for 30 days at no cost. I didn't even look at another product - this one met the immediate need to get a bunch of drawings done and out the door. At the end of the 30 days my manager didn't care, either, just wanted a …
Chose Balsamiq
The Pen tool in Paper is definitely a happy middle between Balsamiq and actual paper prototyping. It has the advantage of being able to copy/paste a section that has already been designed - but even there selecting a specific section is hard - balsamiq's sections are more …
Chose Balsamiq
We also have Adobe Illustrator. Balsamiq is a great choice when you value speed and want to use the pre-built icons to put together an interface. It is also a slimmed down feature set versus Illustrator and gives you just the essentials. Balsamiq is easier for non-graphic …
Chose Balsamiq
Axure vs Balsamiq. I would pick Axure over Balsamiq. The only con is there could be a learning curve to Axure.
Sketch gives more interactivity over Balsamiq but is limited to Mac users.
UXPin has easier palettes to move around than Balsamiq but Balsamiq is easier to use than …
Chose Balsamiq
I have also used Axure. I feel both these tools have different features to offer. So, it depends on the use case you want to implement.

Key features:
Chose Balsamiq
I think the learning curve for all of the other tools is much greater than that of Balsamiq. PhotoShop, I think, is a poor tool for UX, but is often used by members of my team for its overall prevalence in their past education (many graphics folks). I have found that …
Chose Balsamiq
Balsamiq is very simple and easy, select and drag program for wireframing and prototyping for websites and software. It's really meant for beginners and people who put more weight into the workflow rather than design as there aren't very many options for making it personalized …
Chose Balsamiq
I have used PowerPoint, Pagemaker, Photoshop etc., to do prototyping. None of those tools is made for this job so it is not really a fair comparison.
Chose Balsamiq
I used Gliffy as a free trial and only for a few projects. From what I remember it was fairly similar to Balsamic, but I don't remember Gliffy having the same selection in their UI library.
Chose Balsamiq
I use a combination of both products, I use Balsamiq for quick wireframes to get the over all UI layout hammered out. I then use Photoshop to better design color scheme and exact padding.
Chose Balsamiq
Axure is basically a direct copy of Balsamiq for 4x the price.
Moqups is painful to use and it's a monthly subscription.
Although I have not used Adobe Comp, the learning curve is so high, it cannot even come close to the ease of Balsamiq. And Illustrator and Photoshop for …
Gliffy
Chose Gliffy
The interface is pretty decent and easy to use, with more helpful and advance features in comparison to others.
Chose Gliffy
It really all comes down to ease of use. The way you can make diagrams and how Gliffy integrates with Confluence is very important for our way of working.
Chose Gliffy
Gliffy is easier to use together with Confluence since it provides an integration where you can edit an image directly on the page. Visio and PowerPoint is better drawing tools but we have moved away from them since there isn’t a good way to keep track of the original file of …
Chose Gliffy
The Gliffy platform supports only web whereas LucidChart and Zoho Creator both support web, iPhone App and Android App. Gliffy is geared toward SMB and MSB whereas their competitors also market to freelancers and Enterprise customers providing solutions for each. Gliffy only …
Chose Gliffy
I prefer Gliffy due to several factors:
1. Price
2. Ease of use
Chose Gliffy
I was not involved with the Gliffy evaluation, though I've often went looking for similar solutions to see if some of the gaps I've identified were better addressed. I haven't evaluated alternatives deeply enough to consider a switch seriously.
Chose Gliffy
Gliffy seems to have an advantage over most of the competition when it comes to functionality and accessible tools within the product. We selected them mainly because of their ability to embed into multiple different resources, most specifically Confluence. Its a balance …
Chose Gliffy
Visio has been the standard of what I have considered to be the go-to diagramming product. Gliffy holds its own and while I haven't used Visio for a while I don't know where there would be substantial advantages to using Visio over Gliffy. The functionality is comparable and I …
Chose Gliffy
Comparable. Not quite as slick but it accomplishes the core functionality just as well. At least with the version I've used, they're not mutually compatible, but it's not too tough to recreate Visio content in Gliffy.
Chose Gliffy
Visio is much more expensive than Gliffy. If Visio was included in Office365 I'd likely give it a shot, but I don't see that happening soon. Again, if you're an expert maybe you have a reason for using Visio instead of Gliffy. Other than that or a scenario in which someone is …
Best Alternatives
BalsamiqGliffy
Small Businesses
OmniGraffle
OmniGraffle
Score 9.1 out of 10
OmniGraffle
OmniGraffle
Score 9.1 out of 10
Medium-sized Companies
OmniGraffle
OmniGraffle
Score 9.1 out of 10
OmniGraffle
OmniGraffle
Score 9.1 out of 10
Enterprises
OmniGraffle
OmniGraffle
Score 9.1 out of 10
OmniGraffle
OmniGraffle
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BalsamiqGliffy
Likelihood to Recommend
8.5
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
9.0
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Support Rating
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
BalsamiqGliffy
Likelihood to Recommend
Balsamiq is excellent for creating low-fidelity wireframes where the designer is trying to communicate a general, loose idea of how the design should look. Because of this, it should be used early in the design stage, when there are still many decisions to be made about how the final design should look like. However, it is less suitable for situations where one wants to communicate a more final-appearing version of a design. There are limited functionalities (which appear intentional, as the Balsamiq website says that the tool "has 'just enough' prototyping capabilities, but not more”). Because of this, it is likely wise to choose a more high-powered tool, such as Axure, to create a fuller design toward the later stages of the design process
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Gliffy is user-friendly, with a drag-and-drop interface that makes it easy to create clear and visually appealing diagrams without steep learning curves. It’s perfect for creating straightforward, quick wireframes. Gliffy lacks features for detailed UI/UX wireframing and prototyping compared to specialized tools like Figma, Sketch, or Adobe XD.
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Pros
  • Ease of use: Balsamiq is the easiest wireframing platform I've ever used. You will be able to learn how to work with the drag-and-drop interface in less than a day. Use familiar resizing controls (click and drag) to control elements. Familiar keyboard shortcuts for grouping, duplicating, undoing, and more make the platform incredibility intuitive.
  • Cartoony: I think Balsamiq's intentionally "cartoony" style is great. Again, this helps clients focus on the "what" on the page without spending too much time worrying about the actual look. We have a content-first approach. We always want to nail down the user-flow first before we delve into graphics.
  • Symbols: The symbols library did not exist when I first started using Balsamiq 7 years ago, but it's a great addition. Assign design elements to your symbols library within a project for easy re-use throughout multiple pages. This is a great way to maintain consistency in your design and reduce re-work. For example, if you copy-paste a footer on each page of your 10 page design, you will need to go back and update all 10 versions if you make a change. If you use the symbols library, you would only need to update it once.
  • Presentation: Presentation mode allows you to display a full-screen presentation. This is extremely helpful when walking through mocks with clients.
  • Linking: You can link elements of pages in a project together. This can help you illustrate functionality.
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  • First it's important to point out that Gliffy has priced itself incredibly well for small to medium sized businesses. Most other similar solutions are so expensive that organizations will avoid getting workflow software overall. Gliffy can take pride in knowing they're helping small business operate better.
  • Gliffy is incredibly easy to use for a first time user. I rarely have to train someone on how to use it. It's a lot of fun to see people get excited about systems and processes when using Gliffy. If you need to get up and running quickly I can't think of a better solution for workflow visualization.
  • I also like using Gliffy for mindmapping. I'm sure some mindmapping experts can tell me how I'm doing that incorrectly, but it just works for me. This points to the ease with which Gliffy allows you to get your thoughts down quickly and easily.
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Cons
  • The project can get a bit laggy around 70-100 pages (on a MacBook Pro). It didn't happen to me but I've seen it in a presentation of a project and it froze in a moment and had to restart the app.
  • I don't find the design of the components very "pretty". It's totally subjective but still wanted to mention it. I know this is the style they have had since the beginning and it's almost something that identifies Balsamiq, but I think it can be improved.
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  • Gliffy does need to improve its pricing model. I believe they were early to market with their product and offerings, however, with the increased competitors they are falling behind in keeping their prices competitive.
  • Gliffy does need to increase its export conversion migration tools. I can understand why they would not want to port items uses by their products to another product but we are in a world where products need to play nice with others in good faith. It can be done, but you do need to check over what you port either incoming or outgoing.
  • Would like to see Gliffy allow us to build templates and import them into the repository and have increased the ability to archive those, share and have owners.
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Likelihood to Renew
Balsamiq is just so simple, intuitive and fast at creating wireframes. It has just the right amount of UI elements to get the job done without weighing you down with decision fatigue. If you really need something that is not there, you can either draw or import your own elements. I also like the way that you can organize your assets for reuse.
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Because of its great versatility and ease of use. From diagramming to roadmpas and even user interface wireframes. Once a draft or first version is done we like to use the Confluence integration so we can collaborate and have one single source of truth
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Usability
Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
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I based my assessment on aggregated user feedback and reviews from platforms like G2 and Software Advice. Many users highlight the simplicity and versatility of Gliffy’s interface, which makes it accessible for both beginners and professionals. Features like drag-and-drop functionality, a variety of templates, and integration options (e.g., Atlassian tools) contribute to its high rating.However, it doesn’t score a perfect 10 because some users report performance issues with complex diagrams, limited advanced features compared to competitors, and occasional difficulties with collaboration features. Balancing these strengths and weaknesses lands Gliffy in the 8-9 range for usability
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Support Rating
We haven't had to use the support feature yet
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No answers on this topic
Alternatives Considered
In the past I have just used HTML to mock up UIs, but as I've previously mentioned this can cause problems with user's thinking that the system is already built. Balsamiq is far quicker and easier to create wireframes, it is more collaborative and the resulting wireframes cannot be confused with a real system as they have a hand drawn feel to them.
Read full review
Gliffy is easier to use together with Confluence since it provides an integration where you can edit an image directly on the page. Visio and PowerPoint is better drawing tools but we have moved away from them since there isn’t a good way to keep track of the original file of the vector/bitmap included in the Confluence page.
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Return on Investment
  • The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
  • The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
  • I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
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  • Hard to quantify actual $ROI (always is!), though qualitatively I've receive consistent feedback that live modeling with Gliffy is highly valuable for both our customers and internal team:
  • a) For customers, it's live feedback to demonstrate we are listening and an opportunity to comment / add feedback to ensure we are hitting on key points
  • b) For internal teams, it's a great reference to track key points on calls and ensure alignment going into the next call
  • This is particularly important when discussions stall for months. Having Gliffy as a visual has helped us to win business because of the speed with which we could return to "the arena" and keep the ball moving forward.
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ScreenShots

Balsamiq Screenshots

Screenshot of the Balsamiq user interfaceScreenshot of the commenting feature, which supports collaborationScreenshot of where to export wireframes to PDF and PNGScreenshot of where to add wireframes to Confluence pages to clarify ideas, make specs visual, and align teamsScreenshot of where to add wireframes to Jira issues to clarify specs, reduce rework, and help teams build the right thing