Balsamiq is a wireframing tool that helps lean product teams turn early ideas into clear, actionable direction. The tool helps product managers, founders, and engineers worldwide share concepts, reduce rework, and build better products.
N/A
Whimsical
Score 8.5 out of 10
N/A
Whimsical is a visual workspace application from the company of the same name in Denver, allowing users to create collaborative wireframes, mindmaps, flowcharts, and sticky notes.
$12
per month per editor
Pricing
Balsamiq
Whimsical
Editions & Modules
No answers on this topic
Pro
$12
per month per editor
Business
$18
per month per editor
Enterprise
$240
per year per editor
Offerings
Pricing Offerings
Balsamiq
Whimsical
Free Trial
Yes
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Pay per project, not per user
17% discount for annual billing on Pro and Business plans.
Balsamiq is excellent for creating low-fidelity wireframes where the designer is trying to communicate a general, loose idea of how the design should look. Because of this, it should be used early in the design stage, when there are still many decisions to be made about how the final design should look like. However, it is less suitable for situations where one wants to communicate a more final-appearing version of a design. There are limited functionalities (which appear intentional, as the Balsamiq website says that the tool "has 'just enough' prototyping capabilities, but not more”). Because of this, it is likely wise to choose a more high-powered tool, such as Axure, to create a fuller design toward the later stages of the design process
It's extremely well-suited for rapid wire-framing of concepts, as product teams can quickly collaborate on any idea and create a visual blueprint of it. Whimsical could provide more intuitive feature prioritization templates. The current templates lack the necessary detail and could be further enhanced from a UI/UX standpoint.
Ease of use: Balsamiq is the easiest wireframing platform I've ever used. You will be able to learn how to work with the drag-and-drop interface in less than a day. Use familiar resizing controls (click and drag) to control elements. Familiar keyboard shortcuts for grouping, duplicating, undoing, and more make the platform incredibility intuitive.
Cartoony: I think Balsamiq's intentionally "cartoony" style is great. Again, this helps clients focus on the "what" on the page without spending too much time worrying about the actual look. We have a content-first approach. We always want to nail down the user-flow first before we delve into graphics.
Symbols: The symbols library did not exist when I first started using Balsamiq 7 years ago, but it's a great addition. Assign design elements to your symbols library within a project for easy re-use throughout multiple pages. This is a great way to maintain consistency in your design and reduce re-work. For example, if you copy-paste a footer on each page of your 10 page design, you will need to go back and update all 10 versions if you make a change. If you use the symbols library, you would only need to update it once.
Presentation: Presentation mode allows you to display a full-screen presentation. This is extremely helpful when walking through mocks with clients.
Linking: You can link elements of pages in a project together. This can help you illustrate functionality.
The project can get a bit laggy around 70-100 pages (on a MacBook Pro). It didn't happen to me but I've seen it in a presentation of a project and it froze in a moment and had to restart the app.
I don't find the design of the components very "pretty". It's totally subjective but still wanted to mention it. I know this is the style they have had since the beginning and it's almost something that identifies Balsamiq, but I think it can be improved.
Balsamiq is just so simple, intuitive and fast at creating wireframes. It has just the right amount of UI elements to get the job done without weighing you down with decision fatigue. If you really need something that is not there, you can either draw or import your own elements. I also like the way that you can organize your assets for reuse.
Very intuitive and easy to understand. It only takes minutes to get the hang of it and get back to work. For new analysts (like, brand new, fresh out of school) it's not difficult and they need minimal to no hand-holding. The training content that is embedded is easy to find and use.
Whimsical is overall very easy to learn and remember. One issue with the usability occurs when you attempt to move connected boxes around the workspace. Frequently connections break or do not add easily, causing further disconnects. You can manually fix these issues, but it's a oprobem that seems would have an easy fix
I reached out to support, as I was interested in possibly investing in the organization, and they quickly and happily informed me they are a bootstrap organization and do not take on investors at this time. The swift response and information readily available for my consumption was extremely helpful and shows how solid the team behind it is.
In the past I have just used HTML to mock up UIs, but as I've previously mentioned this can cause problems with user's thinking that the system is already built. Balsamiq is far quicker and easier to create wireframes, it is more collaborative and the resulting wireframes cannot be confused with a real system as they have a hand drawn feel to them.
ClickUp's mind mapping tool was very basic and hard to use from my perspective. Whimsical was by far easier and did what I wanted for a SaaS/cloud-based mind mapping tool. Xmind is fine as a desktop app, but updating the app was a pain whereas, with Whimsical I don't have to worry about that. Also, I wanted to continue working on a mind map wherever I was, even if I didn't have my laptop or device with me and Whimsical allows me to do that.
The product works very well for showing product owners and developers design ideas for purposes of discussion, debate and refinement.
The products also works very well for specifying new designs for developers. This is best done in a series of screens that show various screen states and user interactions.
I also use the products to document bugs in software products and websites we have developed. This includes outlining and documenting bugs and changes to user interactions and refinements to the usability of completed interfaces and user experiences.
