Benchmark Email vs. GetResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Benchmark Email
Score 10.0 out of 10
N/A
Benchmark is an email marketing platform on a global mission to help businesses everywhere ignite relationships with their customers, from the company of the same name in St.Louis, Missouri.
$13
per month
GetResponse
Score 9.3 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$0
per month Up to 500 contacts
Pricing
Benchmark EmailGetResponse
Editions & Modules
Pro
Starting at $13
per month
Enterprise
Custom
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
Offerings
Pricing Offerings
Benchmark EmailGetResponse
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Benchmark EmailGetResponse
Considered Both Products
Benchmark Email
Chose Benchmark Email
In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade …
Chose Benchmark Email
We used the free trial of many competitors, such as Mailchimp, Constant Contact, etc. Basically, Benchmark Email provided the best value for the money. The fact that we could get some economy of scale on the extended contract as well as the introduction of split a/b testing …
Chose Benchmark Email
I stated this plenty of times in my previous responses but we moved to Benchmark from Mad Mimi. Mad Mimi's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email …
Chose Benchmark Email
At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be …
Chose Benchmark Email
Of the free email marketing services I tried, Benchmark could only stack up against Zoho Campaigns and Moosend. as unfortunately, Mailchimp has better signup form customization options, SendinBlue's free plan offers advanced automation and MailerLite offers advanced …
Chose Benchmark Email
Benchmark is very good for sending business email for products and services and especially for sending white papers compared to the others. But it also depends on your requirements.
GetResponse
Chose GetResponse
We selected GetResponse basis a feature-to-feature comparison and also an overall recommendation from a leading digital marketer
Chose GetResponse
Our company stands out for having very initial contact with our customers, and this is thanks to the templates that GetResponse has.
Chose GetResponse
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as …
Chose GetResponse
GetResponse was the perfect tool for the size of our company. We checked out other tools and GetResponse had the best integration and capabilities in comparison to other competitors.
Chose GetResponse
ActiveCampaign seems to check more of the boxes for our marketing agency needs. The ease of on-boarding multiple clients is wonderful.
Chose GetResponse
Everything else at least sends the emails to my lists.
Chose GetResponse
Better pricing and similar high delivery rates. Much active support and great number of customization available.
Chose GetResponse
Mailchimp is the best alternative to GetResponse but GetResponse's innovative design makes them better compared to. What I like more on GetResponse is it helps us to work from any device from anywhere and carry out a campaign from one device to another device. Mailchimp offers …
Chose GetResponse
GetResponse is much stronger in lead management and versatility than an ESP like MailChimp or SFMC. It isn't as versatile as HubSpot or Marketo and leaves a lot lacking in landing pages and scalability.
Chose GetResponse
  1. CRM functionality.
  2. Much cheaper
  3. Landing page is much better
Chose GetResponse
My team has switched to GetResponse from MailChimp as it:
- has more features that can be used
- the ability to create flows and automations is a valuable feature
Chose GetResponse
Mailchimp is more basic but is free. Infusionsoft is more expensive but more complex - I have seen it dubbed "confusionsoft", but I have not tried it to confirm as it is out of our price range. GetResponse seems to have been a happy medium for us as it provides the services we …
Chose GetResponse
We are evaluating new vendors and leaning towards MailChimp.
Chose GetResponse
Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
Chose GetResponse
Automational was discontinued. Customer service was much better with GetResponse than with Agile. Agile's customer service was very bad - made me feel inadequate, They treated me like a new customer even though I had been doing email marketing for over ten years. They severely …
Chose GetResponse
GetResponse shares a lot of the same capabilities as ActiveCampaign and Infusionsoft. It's much cheaper than Infusionsoft and has a much easier interface than ActiveCampaign. It also offers a significant upgrade in feature set to MailChimp and Constant Contact who really …
Chose GetResponse
GetResponse has a lot of the same functionality as InfusionSoft - but is more user-friendly and less expensive.
Chose GetResponse
GetResponse worked great for the company's direct email needs with list segmenting, A/B testing, and reporting. I personally did not get to select the email tools used for the company, but it was effective and educational to newcomers with the tool.
Chose GetResponse
I would say GetResponse is the perfect product for somebody who is new and looking for quality. Most alternatives are specialized for different types of mailing. So if one ESP doesn't work, another one will. SendInBlue for example is better suited for higher volume mailing but …
Chose GetResponse
Mail Chimp and Icontact. GetResponse is easy to use and less complicated than the other platforms. I prefer Get Response to any other platform I have used because it gives me all the tools to get my clients and customers to pay attention. Other Platforms don't compare to …
Chose GetResponse
Prior to this we used iContact which was horrible and emails were not getting delivered and going into Spam. It was recommended by a co-worker who mentioned we used it before so we decided to adopt it again.
Features
Benchmark EmailGetResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Benchmark Email
9.5
Ratings
18% above category average
GetResponse
8.9
Ratings
16% above category average
WYSIWYG email editor7.80 Ratings9.00 Ratings
Dynamic content10.00 Ratings8.00 Ratings
Ability to test dynamic content9.30 Ratings8.70 Ratings
Landing pages10.00 Ratings9.00 Ratings
A/B testing10.00 Ratings9.00 Ratings
Mobile optimization10.00 Ratings9.00 Ratings
Email deliverability reporting10.00 Ratings10.00 Ratings
List management10.00 Ratings9.00 Ratings
Triggered drip sequences8.20 Ratings8.20 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Benchmark Email
8.3
Ratings
8% above category average
GetResponse
9.7
Ratings
28% above category average
Dashboards7.60 Ratings10.00 Ratings
Standard reports10.00 Ratings10.00 Ratings
Custom reports7.20 Ratings9.00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Benchmark Email
10.0
Ratings
22% above category average
GetResponse
-
Ratings
Inbox Display10.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Benchmark Email
-
Ratings
GetResponse
9.0
Ratings
14% above category average
Lead nurturing automation00 Ratings9.00 Ratings
Lead scoring and grading00 Ratings9.00 Ratings
Data quality management00 Ratings9.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Benchmark Email
-
Ratings
GetResponse
9.0
Ratings
20% above category average
Event/webinar marketing00 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Benchmark Email
-
Ratings
GetResponse
9.0
Ratings
18% above category average
Social profile integration00 Ratings9.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Benchmark Email
-
Ratings
GetResponse
8.3
Ratings
11% above category average
API00 Ratings10.00 Ratings
Customizability00 Ratings9.00 Ratings
Third-party software integrations00 Ratings6.00 Ratings
Best Alternatives
Benchmark EmailGetResponse
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Benchmark EmailGetResponse
Likelihood to Recommend
7.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Benchmark EmailGetResponse
Likelihood to Recommend
Their free option has no time limit and accepts an email list of 2,000 contacts. That's generous considering that some similar software have free trials limited to a month or less and will allow only about 1,000 contact lists, if not less. With that 2,000 contact space available for free on Benchmark email, I can gather 2,000 leads or buyers into my email program without paying. Thus, Benchmark Email is suited for profitability, especially for a start-up business.
Read full review
GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.
Read full review
Pros
  • They have the option to incorporate email automation.
  • HTML is available if you want to use your own templates.
  • They give you the ability to edit some HTML on their drag and drop version.
Read full review
  • If you understand coding the ability to use dynamic content based on smart searches was very useful.
  • The drop and drag workflows were very easy to create and use
  • Allowed for simple automation and nurture campaigns to occur off of events
Read full review
Cons
  • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
  • Stagnant platform - few notable features or fixes over the past two years.
  • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
Read full review
  • Lists are rejected on baseless grounds.
  • They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
  • They purged 80% of our email list because they were not interacting regularly enough with our emails.
  • Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
  • Often email templates do not save and you have to start over.
  • Sometimes scheduled emails don't even send.
Read full review
Likelihood to Renew
No answers on this topic
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
Read full review
Support Rating
No answers on this topic
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
Read full review
Alternatives Considered
At the time of the decision, we anticipated a larger audience and a high potential cost of MailChimp. We also believed that Benchmark Email would be less complex and therefore quicker to implement and learn. Given the current needs and pricing, I believe MailChimp may be competitive and provide a more refined UI
Read full review
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
Read full review
Return on Investment
  • We were able to reduce recurring costs by 20% per year by buying an extended contract plan.
  • Benchmark is more robust than our previous software, and we've been able to increase newsletter sales by about 10% per year.
  • We were able to introduce split a/b testing into our newsletter mix, as it's a native feature of Benchmark.
Read full review
  • Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
  • For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.
Read full review
ScreenShots

Benchmark Email Screenshots

Screenshot of