BetterCommerce vs. Optimizely Configured Commerce

BetterCommerce

Optimizely Configured Commerce

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BetterCommerce	Score 8.2 out of 10	N/A	BetterCommerce is a headless commerce software platform for mid-market retailers who have outgrown their technology investments and would rather solve their pain points adopting a modular based approach as opposed to re-platforming, from the company of the same name headquartered in London.	N/A
Optimizely Configured Commerce	Score 7.0 out of 10	N/A	Optimizely Configured Commerce is a SaaS, headless, and composable e-commerce platform that helps manufacturers and distributors scale e-commerce growth using as much or as little out-of-the-box functionality as they prefer; saving organizations time to deploy meaningful buying experiences.	N/A

Pricing

BetterCommerce

Optimizely Configured Commerce

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
BetterCommerce	Optimizely Configured Commerce
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Required

Additional Details

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More Pricing Information

Community Pulse
	BetterCommerce	Optimizely Configured Commerce
Considered Both Products	BetterCommerce Verified User Anonymous Chose BetterCommerce I really like what BetterCommerce does for omnichannel data view and the multiple modular features it offers instead of being a single feature implementation tool. It covers everything from pageviews, to conversions, to data, to site security and speed and even SEO. This makes … Incentivized Helpful? Mohit Prasad Automation Engineer Chose BetterCommerce Low cost is required to initially set up the overall BetterCommerce and requires less technical knowledge compared to the other platforms. With the increased use of technology, it is important that you sell your Incentivized Helpful? TD Thierry Del Web Administrator Chose BetterCommerce We selected BetterCommerce for its 100% API-first philosophy. We were able to integrate it without changing our stack and customize our online store. Incentivized Helpful?	Optimizely Configured Commerce Verified User Anonymous Chose Optimizely Configured Commerce none Incentivized Helpful? Verified User Anonymous Chose Optimizely Configured Commerce Episerver is a great product. I have implemented dozens of CMS systems and developed thousands of websites over my career. It is the overlay of Insite's eCommerce that has hobbled Episerver's functionality. Maybe that is helpful for the most rudimentary of users, but it is a … Incentivized Helpful? Verified User Anonymous Chose Optimizely Configured Commerce Optimizely platform is more flexible and easier to administer. Optimizely support is more personal (although often too slow and unresponsive). Optimizely integrates directly with our ERP and external PIM to provide automatic updates. Incentivized Helpful? Darko Milivojevic Director E-Commerce Chose Optimizely Configured Commerce More control and options with better data gathering. Allows us to quickly work on our site and manage all our products via PIM and CMS. Incentivized Helpful? Verified User Anonymous Chose Optimizely Configured Commerce We came from Ektron before they were bought out by Episerver. Ektron was clunky and not very customizable. Incentivized Helpful? Verified User Anonymous Chose Optimizely Configured Commerce We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better … Incentivized Helpful? AW Adam Wuesthoff Ecommerce Analyst Chose Optimizely Configured Commerce I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really … Incentivized Helpful? Marcus Holzer IT Director Chose Optimizely Configured Commerce We only considered products that had tight integration with SX.e. Storefront is long in the tooth. Rhythm was too new to consider seriously. Incentivized Helpful? Verified User Anonymous Chose Optimizely Configured Commerce Optimizely B2B Commerce Cloud was the only solution that had a direct API connection to our ERP from day 1. The other solutions did have API building available but at a larger cost. The built-in WIS/Integration jobs in the Optimizely B2B Commerce Cloud platform are also a … Incentivized Helpful?

Features

BetterCommerce

Optimizely Configured Commerce

Online Storefront

Comparison of Online Storefront features of Product A and Product B
	BetterCommerce - Ratings	Optimizely Configured Commerce 7.4 Ratings 6% below category average
Product catalog & listings	00 Ratings	7.30 Ratings
Product management	00 Ratings	8.00 Ratings
Bulk product upload	00 Ratings	7.60 Ratings
Branding	00 Ratings	7.20 Ratings
Mobile storefront	00 Ratings	7.60 Ratings
Website integration	00 Ratings	7.50 Ratings
Visual customization	00 Ratings	7.00 Ratings
CMS	00 Ratings	7.10 Ratings

Online Shopping Cart

Comparison of Online Shopping Cart features of Product A and Product B
	BetterCommerce - Ratings	Optimizely Configured Commerce 8.2 Ratings 7% above category average
Abandoned cart recovery	00 Ratings	8.10 Ratings
Checkout user experience	00 Ratings	8.20 Ratings

Online Payment System

Comparison of Online Payment System features of Product A and Product B
	BetterCommerce - Ratings	Optimizely Configured Commerce 8.7 Ratings 5% above category average
eCommerce security	00 Ratings	8.70 Ratings

eCommerce Marketing

Comparison of eCommerce Marketing features of Product A and Product B
	BetterCommerce - Ratings	Optimizely Configured Commerce 7.2 Ratings 7% below category average
Promotions & discounts	00 Ratings	7.10 Ratings
Personalized recommendations	00 Ratings	7.30 Ratings
SEO	00 Ratings	7.10 Ratings

eCommerce Business Management

Comparison of eCommerce Business Management features of Product A and Product B
	BetterCommerce - Ratings	Optimizely Configured Commerce 7.7 Ratings 4% below category average
Multi-site management	00 Ratings	7.40 Ratings
Order processing	00 Ratings	8.20 Ratings
Inventory management	00 Ratings	7.20 Ratings
Shipping	00 Ratings	8.30 Ratings
Custom functionality	00 Ratings	7.50 Ratings

Best Alternatives
	BetterCommerce	Optimizely Configured Commerce
Small Businesses	Webgility Score 10.0 out of 10	Ecwid by Lightspeed Score 10.0 out of 10
Medium-sized Companies	Algolia Score 8.7 out of 10	Shopify Plus Score 9.0 out of 10
Enterprises	Algolia Score 8.7 out of 10	IBM Digital Commerce Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	BetterCommerce	Optimizely Configured Commerce
Likelihood to Recommend	8.2 (0 ratings)	6.4 (0 ratings)
Usability	- (0 ratings)	7.1 (0 ratings)
Support Rating	- (0 ratings)	7.5 (0 ratings)

User Testimonials
	BetterCommerce	Optimizely Configured Commerce
Likelihood to Recommend	If you are planning to start your online store BetterCommerce is a good option compared to high-end options like Shopify or the highly technical work-through of WoCommerce. It is a simple and elegant designed panel that helps you to manage things easily. There are certain improvements that are required but can be easily implemented without having high-end technical knowledge. Incentivized Mohit Prasad Automation Engineer Read full review	I think that there are a lot of companies (us included) that are looking for a solution to fit into their current needs, versus looking for a solution that is going to solve all of their problems. For us, Optimizely B2B Commerce Cloud fits into the former in that situation where we have specific ERP needs, specific data needs, usability and user management needs, etc. and Optimizely B2B Commerce Cloud just happens to fit in there the most. Incentivized Verified User Anonymous Read full review
Pros	Currency Option Initial Step of inventory and Scaling Managing multiple store at once Incentivized Mohit Prasad Automation Engineer Read full review	Edit Pages - A visual editor with custom widgets allows a quick way to edit the website Manage users - in the back end editing and managing users is very easy Data - the whole system allows us to track users and collect data fairly easily Incentivized Darko Milivojevic Director E-Commerce Read full review
Cons	Bit hard to understand the features at first glance Incentivized Verified User Anonymous Read full review	It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it. The pricing API is not working. Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order. Incentivized Marcus Holzer IT Director Read full review
Usability	No answers on this topic	Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow. Incentivized James Cass Director of Information Technology Read full review
Support Rating	No answers on this topic	It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive. Incentivized Verified User Anonymous Read full review
Alternatives Considered	I really like what BetterCommerce does for omnichannel data view and the multiple modular features it offers instead of being a single feature implementation tool. It covers everything from pageviews, to conversions, to data, to site security and speed and even SEO. This makes it a no brainer and at a fair cost for all it can do for an ecommerce brand. Incentivized Verified User Anonymous Read full review	We selected Optimizely B2B Commerce Cloud (when it was Insite Commerce) as they were specifically focused on manufacturing clients and the storefront and data management were very robust. The business model and cost were more in our price range as well, so an overall better value for the solution. The ability for the product data to be updated once on the catalog side as well as on the CMS website side was the benefit we saw with a small team of resources to support the product. However, there are definite drawbacks to having not gone with a more turnkey website CMS. Incentivized Verified User Anonymous Read full review
Return on Investment	Our pageviews for our marketplace have increased by at least 50% since using BetterCommerce Our conversion rate from advertising has increased by 15% Our orders have increased by 18% Incentivized Verified User Anonymous Read full review	Higher AOV - online customers are buying more than they did before amount of pressure it's taken off branch employees who no longer have to give prices or inventory info for every customer request But we are spending a LOT of money on custom development to get exactly what we need / want Incentivized JG JEFF GIBBS eCommerce Manager Read full review
ScreenShots		Optimizely Configured Commerce Screenshots