Bing Webmaster Tools vs. Google PageSpeed Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bing Webmaster Tools
Score 8.7 out of 10
N/A
Bing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A
Google PageSpeed Insights
Score 9.0 out of 10
N/A
Google PageSpeed Insights is a search engine optimization software solution offered by Google.N/A
Pricing
Bing Webmaster ToolsGoogle PageSpeed Insights
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bing Webmaster ToolsGoogle PageSpeed Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Bing Webmaster ToolsGoogle PageSpeed Insights
Considered Both Products
Bing Webmaster Tools
Chose Bing Webmaster Tools
Bing, which is free to use, is a good adjunct to our use of all these tools. If I had to stop using all but two, Bing and Google would be the ones that I would keep. Others have their place in our cycle based on what Google and Bing are reporting, but these are our early …
Chose Bing Webmaster Tools
Google Search Console used to be very similar to Bing Webmaster Tools (or vice versa) but Google Webmaster Tools recently changed their interface so now using it is a bit of a learning curve. They still both do the same things for their respective search engines and we plan on …
Chose Bing Webmaster Tools
Bing Webmaster Tools isn't as easy to use or intuitive as Google Search Console. Google's tool feels like it's cutting edge, while Bing's looks old and really has no leg up on Google. That being said, this isn't really a one-or-the-other type decision; you can, and should, use …
Chose Bing Webmaster Tools
I use Bing in conjunction with the others. You'll want to use multiple search engine tools.
Chose Bing Webmaster Tools
Very similar. Offers similar features and benefits.
Chose Bing Webmaster Tools
I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing …
Chose Bing Webmaster Tools
Use both platforms. Both platforms serve different purposes but should be used side by side
Chose Bing Webmaster Tools
Its a free tool and provides core information, I use other tools that are paid for that provide more, but if you are a small business then I would recommend as it provides what is needed.
Google PageSpeed Insights
Chose Google PageSpeed Insights
The results are in the eyes of Google and as we know they are the most popular search engine. Great information from Google. Pingdom and Gtmetrix allow for shareable results. Google Pagespeed does not have the option to see past tests run.
Chose Google PageSpeed Insights
I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as …
Chose Google PageSpeed Insights
Google's approach is a little different from competing services like WebPageTest and Pingdom by providing Google-specific benchmarks. Their interface is a bit simpler and well-suited to more novice and intermediate site owners. Advanced users will prefer the granular data and …
Chose Google PageSpeed Insights
We prefer Google PageSpeed Insights to Pingdom's site speed tool and GTmetrix. It's easier to use and the data is highly actionable.
Chose Google PageSpeed Insights
I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better …
Features
Bing Webmaster ToolsGoogle PageSpeed Insights
SEO
Comparison of SEO features of Product A and Product B
Bing Webmaster Tools
8.9
Ratings
14% above category average
Google PageSpeed Insights
7.5
Ratings
3% below category average
Keyword analysis10.00 Ratings6.00 Ratings
Backlink management5.00 Ratings00 Ratings
SERP ranking tracking9.00 Ratings00 Ratings
Page grader9.00 Ratings7.30 Ratings
Competitive analysis10.00 Ratings5.00 Ratings
Site audit / diagnostics10.00 Ratings9.90 Ratings
Site recommendations9.00 Ratings9.90 Ratings
Task management8.90 Ratings6.70 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Bing Webmaster Tools
8.0
Ratings
5% above category average
Google PageSpeed Insights
6.3
Ratings
19% below category average
Local SEO10.00 Ratings5.00 Ratings
Social SEO4.10 Ratings5.00 Ratings
Mobile SEO7.80 Ratings10.00 Ratings
Global SEO10.00 Ratings5.40 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Bing Webmaster Tools
10.0
Ratings
17% above category average
Google PageSpeed Insights
8.5
Ratings
0% above category average
Multi-domain support10.00 Ratings9.10 Ratings
Integration with web analytics tools10.00 Ratings8.00 Ratings
Best Alternatives
Bing Webmaster ToolsGoogle PageSpeed Insights
Small Businesses
Nozzle
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
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Score 8.5 out of 10
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User Ratings
Bing Webmaster ToolsGoogle PageSpeed Insights
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
Bing Webmaster ToolsGoogle PageSpeed Insights
Likelihood to Recommend
Bing Webmaster Tools is pretty much essential for any SEO analyst. Not all SEO optimizations carry over between Google and Bing and it's good to get up-front validation on crawl errors from the search engine itself. Bing Webmaster Tools is especially relevant now that Yahoo and Bing are under the same roof.
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It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility
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Pros
  • Site crawls, once initiated, don't take very long to complete
  • SEO analysis tells you which pages are not following best practices
  • Page Traffic reports tell you which of your sites are appearing in search, their position in the rankings, and how it's been performing over time
  • You can see the keywords people use to search for your site
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  • Straight to the point
  • Valuable feedback on performance
  • Provide optimized assets (CSS, JS and images)
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Cons
  • The UI is simple but very boring. It's very Microsoft and not very elegant.
  • On the display of analytics, it is also very simple, without the ability to change graphs or charts to better display data.
  • Bing Businesses could be better integrated and takes you to another site to view that data.
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  • PDF reports
  • Sending to someone else
  • Setup monthly report running would be cool
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Usability
Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
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It's a free, easy to use tool
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Support Rating
No answers on this topic
There is no support from Google for the tool.
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Alternatives Considered
Bing, which is free to use, is a good adjunct to our use of all these tools. If I had to stop using all but two, Bing and Google would be the ones that I would keep. Others have their place in our cycle based on what Google and Bing are reporting, but these are our early warning systems. Even if they don't offer the best way to a solution, they are the final word in what appears via their search index.
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I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.
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Return on Investment
  • Bing Webmaster Tools has allowed us to index our website and individual web pages quickly and efficiently for SEO purposes.
  • It has provided us with good feedback in terms of applying SEO best practices to our web pages.
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  • Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.
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ScreenShots