TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bitly

    Score8.3 out of 10
    N/ABitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.

    $35

    per month

    Pricing
    Bitly
    Editions & Modules
    Basic
    $35
    per month
    Free
    Free
    Customized
    Contact sales team
    Offerings
    Pricing Offerings
    Bitly
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Bitly
    Considered Both Products
    Bitly
    Chose Bitly
    we have also evaluated and used other URL shortening and link tracking tools such as TinyURL, Ow.ly (Hootsuite's link shortener), and Rebrandly. Each of these tools offers similar features to Bitly, including URL shortening, link tracking, and analytics. However, we found Bitly …
    Incentivized
    Chose Bitly
    Bitly has more features and automatically links to Linkinbio. Redirects are better. Analytics tool is unbeatable.
    Incentivized
    Chose Bitly
    We have always only used Bitly as it serves our needs perfectly.
    Incentivized
    Chose Bitly
    Bitly is the most fully featured and intuitive of the (albeit limited) options we have evaluated. Bitly is also the link shortener that our staff and our user base have had the most interaction with, so it was the choice with the least friction/switching costs up front. In this …
    Incentivized
    Chose Bitly
    Bitly is the brand most associate with URL shortening. It's incredibly easy to use, non technical users can see instantly how it works and pick it up without issue. The features are increasing all the time, though now mostly locked behind the paid tiers - if you ever need to …
    Incentivized
    Chose Bitly
    Bitly stands out against TinyURL because of the improved functions. What I mean is that TinyURL does not feature a link management feature as well constructed as Bitly does. The lack of these features makes TinyURL a not-so-attractive option if you want to engage your presence …
    Incentivized
    Chose Bitly
    Found TinyURL interface and management to be bulky compared to the ease of use in the Bitly interface.
    Incentivized
    Chose Bitly
    We use Pretty Links for custom URLs from our Word Press website. When that is not possible because the URL doesn't originate from the website, we use Bitly. It definitely has a purpose in our day-to-day operations. We also appreciate the information you receive like total …
    Incentivized
    Chose Bitly
    Bitly is easy to use and budget-friendly. Bitly is also specifically error-free. Being a responsible brand, we have to choose a trusted brand in which this service comes true. It is easily used by even less experienced team members and saves time. The advanced analytics feature …
    Incentivized
    Chose Bitly
    We used Google for a long time until Google decided to remove that product (and replace it with another that did not exactly serve our use case, at least not in the most comfortable way) so we had to find an alternative and we tried Bitly, which actually worked very well for us …
    Incentivized
    Chose Bitly
    I didn’t use rebrand my for long. Possibly because the UX wasn’t as clean as bitly.
    Incentivized
    Chose Bitly
    We selected Bitly because there are more features on the administrative side, at least when we initially purchased our account. We have not checked back with TinyURL recently to see if their interface has improved.
    Incentivized
    Chose Bitly
    Other products on the market are limited and don't have good interface/dashboard
    Incentivized
    Chose Bitly
    Simplicity of the tool is Bitly’s competitive advantage. It is is easy to use, create links and measure and report analytics. Though Hootsuite had other use cases such as social sharing, scheduling, etc. Bitly is great if you have to shorten links or give the links their own …
    Incentivized
    Chose Bitly
    Bitly is a better product overall however it does cost more.
    Incentivized
    Chose Bitly
    Bitly integrates better with the other social media software we use and gives us better insights.
    Incentivized
    Chose Bitly
    The functionality is very similar - but I find Bitly UI is more clear.
    Incentivized
    Chose Bitly
    I use Hootsuite for scheduling social media posts, but it also offers a link shortener, which serves the same purpose as Bitly but with additional features like scheduling posts and monitoring your brand. If you're looking for something a bit more complex than Bitly, I would …
    Incentivized
    Chose Bitly
    Long ago we used tinyurl.com to create all our short links. The service is rudimentary at best. We immediately switched to Bitly once we discovered the many features it has to offer. We were most excited to switch upon discovering we could assign our own branded short links …
    Incentivized
    Chose Bitly
    We looked at other platforms such as Google link shortener, but then they discontinued that. We haven't looked at alternatives in a little while because we have found good success and are comfortable with the platform that Bitly offers.
    Incentivized
    Chose Bitly
    Since recognizing that Bitly is not accepted on all social media sites I tried to look for an alternative, specifically just for those platforms and was only able to find a tool called Pretty links that offered similar features that worked for what I needed.

    Both Pretty Links …
    Incentivized
    Chose Bitly
    Bitly is the only link shortening service I've used.
    Incentivized
    Chose Bitly
    It's the easiest tool to use, it is free, and it has the most capabilities. I like how it tracks the link's performance among campaigns. You can customize the link and make it easier for your audience to type in and remember. Bitly is well designed and easy to use without much …
    Incentivized
    Chose Bitly
    I prefer Bitly to TinyURL or any other URL shortening service by far. Simplicity, less known for having bogus/phishing links and higher integrity. Plus better reporting.
    Incentivized
    Chose Bitly
    It’s better than to.click because it preserves eBay in the link name
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Bitly
    Likelihood to Recommend
    9.0
    (54 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    Usability
    9.5
    (6 ratings)
    Availability
    9.0
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    Support Rating
    8.0
    (8 ratings)
    Online Training
    7.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    Configurability
    7.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)